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Southern Rock Lobster IPA: communications and extension in the Southern Rock Lobster fishery

Project number: 2012-511
Project Status:
Completed
Budget expenditure: $73,962.16
Principal Investigator: Ross J. Hodge
Organisation: Southern Rocklobster Ltd (SRL)
Project start/end date: 31 Mar 2013 - 2 May 2014
Contact:
FRDC

Need

Southern Rock Lobster is one of Australia’s signatory fisheries, it is managed responsibly, and proactively with a considerable annual investment in R&D, it is a fishery that has much to promote and celebrate. Jurisdictional boundaries divide the Australian Southern Rock Lobster fishery into three states, add in the commonwealth interests, and combined, makes for a considerable number of stakeholders to communicate with and keep on the ‘same page’. This communication and extension project is about keeping everyone informed on matters of local, state, and national interest.

The overarching objective of this proposal is to improve stakeholder and community knowledge by disseminating consistent information to increase the awareness of R&D opportunities that align with the SRL Industry Strategic Plan and other developments within or that impact on the industry. This will be achieved through disseminating regular key messages in Newsletters, a more informative SRL website, electronic communications, media releases and quality printed material such as industry fact sheets.

The development of and/or the updating of existing educational material will assist in spreading the ‘good news’ story, that is, the well managed and sustainable Southern Rock Lobster Fishery and will contribute to improving public perceptions of the fishery and the Australian Seafood industry in general.

Objectives

1. Provide mediums of communication with all stakeholders in the Australian Southern Rock Lobster Fishery through re-introducing the SRL News, updating the SRL Website to include new RD&E, Catching Sector information and Educational sections.
2. Encourage and focus R& D applications and activities to align with the Industry RD&E Industry Strategic Plan 2011-2016 through increased communications.
3. Extension of R&D outcomes to support and promote adoption of new technology and science and other outcomes through increased communications.
4. Provide factual, regular and consistent information to the community (in fact sheet format) and prepare press releases to media contacts to develop a more positive public perception as a 'Clean Green' sustainable and well managed fishery
People
PROJECT NUMBER • 2005-222
PROJECT STATUS:
COMPLETED

4th National Rock Lobster Congress - market development workshop

Two years on from Congress 3 in Fremantle 2003, lobster prices are 30% lower, the SA Northern Zone has adopted quota, lobster propagation is developing and product quality is a given in markets. As well, lobster markets, marketing, market development, Marine Stewardship Certification, supply...
ORGANISATION:
Southern Rocklobster Ltd (SRL)

SRL IPA: Rocklobster Trans Tasman cooperation workshop

Project number: 2013-232
Project Status:
Completed
Budget expenditure: $28,142.00
Principal Investigator: Ross J. Hodge
Organisation: Southern Rocklobster Ltd (SRL)
Project start/end date: 9 Oct 2013 - 27 Feb 2014
Contact:
FRDC

Need

In recent times there has been considerable progress made in collaboration between the Rock Lobster and Abalone industries in addressing trade and market barriers in the direct trade of product into the key market of China. The benefits of collaboration between these fishery sectors highlights the benefits from industry groups focusing on collaboration rather than competitiveness to achieve mutual outcomes.
All Australian and New Zealand rock Lobster fisheries are on quota management which ultimately limits the amount of product than can be supplied. In the case of the China market not only is the lobster from these fisheries held in the highest of regard, i.e. superior eating qualities, it can easily accept the majority of the product produced by all these fisheries. The various operations across the rock lobster supply chain are made up of small family type businesses to larger cooperatives (e.g Geraldton Fisherman's Coop) and working collectively outcomes can be achieved that may not even be considered individually.
Identifying the common matters that can be worked on collaboratively has the potential to achieve economies of scale through efficiencies gained in better organisation and shared investment in key projects and programs. Ultimately this will lead to an increase in the value from investment in R&D and increased extension/uptake of outcomes from projects.
This is possibly a "one off'" opportunity to engage all the stakeholders, particularly those involved in the post harvest sector of the various Trans Tasman Rock Lobster fisheries to participate in such a workshop.

Objectives

1. Identify and prioritise opportunities for colloboration in Rock Lobster R&D, market research, marketing and generic promotion between the Australian rock lobster industry (Southern Rock Lobster and Western Rock Lobster) and the New Zealand industry.
2. Establish a forum for ongoing dialogue between Trans Tasman Rock Lobster Fisheries
3. Document the outcomes of the workshop including an action plan for implementation of identified priority collaborative opportunities
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