Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
The Fisheries Research and Development Corporation project 98/419 An Investigation into the feasibility of producing a commercially acceptable prawn stock from the discarded heads of commercially processed prawns has successfully completed Objective 1, to develop a (prototype) prawn stock (liquid...
The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...
Australian prawn aquaculture production is based predominantly on P. monodon farming, with larger sized prawns attract premium prices in the local market. Females grow significantly larger than males, and hence, a technology to develop all-female monosex populations would offer competitive advantage...
This report presents the methods used to assist consumers to overcome barriers to consumption of Australian prawns. The report details the outputs, and any available metrics, in market channels including retail, food service and directly with consumers about prawns, including: species, regions,...