A study of seafood consumption in Perth and the development of a guide to targeted promotion
Given the many changes to the business environment and eating habits in Perth since the National Fish Consumption Study, particularly over the past year, there is a great need for up to date reliable information on the consumption of seafood in Perth to comprehend and overcome this reported downturn in seafood retail sales and for long term planning for the producers and marketers of seafood.
This information would also allow industry to make better use of the States underutilised finfish particularly the species coming to Perth from remote areas such as the North West Shelf which are currently not fetching high prices. With the growing number of Asian fish shops in Perth and the growing interest in ethnic foods, import replacement with local underutilised species is of great importance.
Australia as a whole can benefit from the results of this research because this study can be directly compared with a similar study being conducted in Sydney by Ruello & associates (FRDC 98/345). The results of the two studies in the west and east can then be used by other states in between the two seaboards.
This Western Australian project is best regarded as an extension to the Sydney FRDC 98/345 project. It is intended that the Perth study can start in January 1999 so that interviews are conducted at the same time in Perth and Sydney so that we have uniform seasonal data on both sides of the continent.
The development of a simple guide on where and how to target advertising will be a first for the Australian seafood industry. It will prove to be a valuable tool for industry sectors all around Australia and will encourage and assist the retail sector to advertise their business and their products
Final report
This study was initiated in response to industry requests for information on the consumption of fish and seafood in Perth, because of widespread concerns about static or declining sales levels, to provide recommendations on how to increase retail sales profitably. It was designed to repeat much of the 1991 National Seafood Consumption Study (NSCS) so as to examine changes in fish/seafood consumption and retailers and consumers attitudes to fish and seafood since then.
The study was undertaken in parallel with a research project on retail sales, seafood consumption and consumer attitudes in Sydney which started several months earlier. This report details the findings from three focus group discussions with Perth consumers in February 1999, a total of 430 interviews on out of home consumption and 461 interviews on in home consumption and consumers attitudes. It also records the results of a study of consumers’ awareness of seafood advertising and the reaction to selected promotional posters and statements and has a guide designed to assist retailers to plan and execute targeted advertising and other promotional exercises.
Keywords: seafood consumption, Perth, promotion guide.
SIA early mover micro project - integrated wave energy microgrid design
Indigenous fishing subprogram: Building the Capacity and Performance of Indigenous Fisheries
Wild capture fisheries are a national asset. They contribute in two ways: USE as a social, cultural or economic asset, AND value created through people and MANAGEMENT systems guiding that use. Aquaculture is an increasingly important seafood source offering potential across all sectors.
The IRG's RD&E Strategy contains 5 Aspirations, 11 Principles and related Outputs. Their comprehensive, integrated approach provides a single framework that offers a key role for all stakeholders, locally and nationally.
The IRG's Strategy will be successful only when it resolves key challenges, including:
- poor understanding and awareness of the needs of indigenous fishery users, and their monitoring of progress toward social/cultural/economic aspirations they aspire to,
- lack of capacity (human, management, structural) of fishers and communities to respond to and benefit from this Strategy,
- lack of alignment between customary sea management practices, enterprise profit motives, social/cultural/economic drivers for community viability, and government practices,
- the diversity of indigenous fisheries, across cultures, geography, aquatic environments, species and economic opportunities.
The Strategy must:
- create a viable pathway forward,
- increase fishery value in the hands of users, and
- better align government policy and process. This will require a policy and regulatory gap analysis and review options to better align these with traditional sea management approaches.
Change will take time - but outputs must demonstrate increasing value (social/cultural/economic) to fishers and communities.
The Project Team will partner with 4-5 indigenous fishery communities to consult and understand their fisheries, aspirations, needs, capacities and alignment with social/cultural/economic factors. The Team will respond with actions that aim to boost fishery value. Local case studies will inform national approaches and about what works, when and where.
The project will cost effectively create new tools, structures, alignments, data, and capacities, in the hands of the IRG, indigenous fishers and communities.
Final report
- Review of the economic framework that impacts Indigenous community and fishery development
The starting point for the project was the IRG’s RD&E Framework for Indigenous fishery development. This framework of eleven key R&D Principles and five national and community aspirations, is grounded in a vision to enable continuous improvement, rising from Primacy to Capacity Building.
This is the pathway to achieve sustainable increases in the capacity and performance of Indigenous fisheries, collectively and for individual communities. Indigenous communities will be the immediate and primary beneficiaries of this vision fulfilled.
- Issues and drivers for Indigenous fisheries
The project has identified issues that impact the capacity and performance of Indigenous fisheries, and related drivers of uncertainty and change.
UNLOCK THE INDIGENOUS ESTATE
EMPLOYMENT, LEARNING AND MICROBUSINESSES
SUSTAINABLE SEAFOOD AND TOURISM
INDIGENOUS PARTICIPATION IN FISHERIES
- Conclusions regarding business models to support economic development
Project design called for 4-5 case studies that would represent the national Indigenous community fishery cohort, meet project objectives, and inform the IRG and RD&E decision makers.
Guided by the IRG, the project team has engaged seven case study fishery communities in face-to-face consultations regarding fishery status, capacity, performance, models, aspirations, economic development options, and analyses and reporting.
- Recommendations to the IRG/FRDC regarding measures and actions to build the capacity and performance of Indigenous fisheries.
- Implement a plan to identify Indigenous fishery communities across Australia that hold exclusive or non-exclusive rights to, and control of underutilised fishery resources.
- Encourage Indigenous fishery communities that seek to develop their fishery resources, to establish at least one community corporation registered with the Office of the Registrar of Indigenous Corporations
- Encourage each Indigenous fishery community (including local residents and remote TOs and members) to undertake a formal planning process
- Encourage community to identify commercial partners, networks and collaborations
- Empower Indigenous fishery community leaders to attend, contribute to and learn