A study of seafood consumption in Perth and the development of a guide to targeted promotion
Given the many changes to the business environment and eating habits in Perth since the National Fish Consumption Study, particularly over the past year, there is a great need for up to date reliable information on the consumption of seafood in Perth to comprehend and overcome this reported downturn in seafood retail sales and for long term planning for the producers and marketers of seafood.
This information would also allow industry to make better use of the States underutilised finfish particularly the species coming to Perth from remote areas such as the North West Shelf which are currently not fetching high prices. With the growing number of Asian fish shops in Perth and the growing interest in ethnic foods, import replacement with local underutilised species is of great importance.
Australia as a whole can benefit from the results of this research because this study can be directly compared with a similar study being conducted in Sydney by Ruello & associates (FRDC 98/345). The results of the two studies in the west and east can then be used by other states in between the two seaboards.
This Western Australian project is best regarded as an extension to the Sydney FRDC 98/345 project. It is intended that the Perth study can start in January 1999 so that interviews are conducted at the same time in Perth and Sydney so that we have uniform seasonal data on both sides of the continent.
The development of a simple guide on where and how to target advertising will be a first for the Australian seafood industry. It will prove to be a valuable tool for industry sectors all around Australia and will encourage and assist the retail sector to advertise their business and their products
Final report
This study was initiated in response to industry requests for information on the consumption of fish and seafood in Perth, because of widespread concerns about static or declining sales levels, to provide recommendations on how to increase retail sales profitably. It was designed to repeat much of the 1991 National Seafood Consumption Study (NSCS) so as to examine changes in fish/seafood consumption and retailers and consumers attitudes to fish and seafood since then.
The study was undertaken in parallel with a research project on retail sales, seafood consumption and consumer attitudes in Sydney which started several months earlier. This report details the findings from three focus group discussions with Perth consumers in February 1999, a total of 430 interviews on out of home consumption and 461 interviews on in home consumption and consumers attitudes. It also records the results of a study of consumers’ awareness of seafood advertising and the reaction to selected promotional posters and statements and has a guide designed to assist retailers to plan and execute targeted advertising and other promotional exercises.
Keywords: seafood consumption, Perth, promotion guide.
SIA early mover micro project - integrated wave energy microgrid design
Our project is an “early mover micro project” within SIA’s overarching industry decarbonisation program, where the deliverable is the needs analysis and design for a wave energy microgrid system for Southern Ocean Mariculture, an abalone aquaculture company located in Port Fairy, Victoria.
Throughout this past year, Southern Ocean Mariculture (SOM), AZURA Ocean Technologies (AZURA) and Deloitte Emissions Solutions (DES) have been in early discussion about development of an ocean energy solution to help SOM achieve their decarbonisation goals, reduce their cost of energy and reduce dependency on grid-supplied electricity. These parties have identified the need to analyse SOM’s future energy requirements and develop a novel approach to help them decarbonise through a multi-modal renewable ocean energy microgrid.
Upon learning about AOEG’s proposal to develop an ocean energy/aquaculture program, the leaders of SOM, AZURA and DES enthusiastically offered their participation to co-design a suitable ocean energy microgrid system to meet their needs, under an FRDC funded project. This group of visionary leaders is excited to join the AOEG team in showcasing the work of this proof-of-concept project within the context of the larger SIA Decarbonisation Program, with learnings and application to the broader aquaculture sector.
This project will result in the design for an ocean energy microgrid system that will produce electricity to supplement SOM’s existing grid and/or fossil fuel based energy supply. SOM will help to assess which element of their operation will be used as the basis for initial microgrid design. As a pilot project, this approach enables SOM to evaluate a wide range of issues without high risks and will be considered an incremental step toward building a full-scale off-grid clean energy system for the future.
As an early-mover project within SIA’s decarbonisation program, the following knowledge will be generated for learning and dissemination to the industry.
- Showcase what an ocean energy microgrid system is and its required elements.
- Document the items and factors required to design a suitable microgrid energy system.
- Document the process by which the design is developed.
- Showcase how other offshore or near shore industries could leverage ocean energy microgrids to provide clean electricity for their operations and to help meet decarbonisation targets
- Demonstrate the potential for ocean energy playing a significant role in Australia’s future renewable energy mix
AOEG will collaborate with SIA and the Blue Economy CRC to co-implement industry outreach, communications and other complementary activities within the limits of this first mover energy transition ‘micro-project’.
Final report
The Project tested the hypothesis that integrating wave energy with other renewables and storage can yield a more reliable, cost-effective and sustainable energy solution than a traditional solar-battery setup.