Future proofing the northern Australia aquaculture industry need for skilled staff to 2050
Creating a shelf stable marinated jelly fish product from the underutilised species (Catostylus mosaicus)
Final report
A survey of jellyfish products in both the domestic and Japanese markets showed that dried whole and low value semi-prepared jellyfish was available, but there was a clearly demonstrated demand for a convenience food product. In Japan, reports indicated that demand for high quality jellyfish has always exceeded supply to date and retail prices range from AUD 8/kg to AUD 85/kg depending on the product form and quality.
The world market demand for dried jellyfish is around 25,000 tonnes per year, with the main producers being China, Indonesia and Malaysia. In recent years, Asian countries have found that their local wild jellyfish stocks have declined and have approached Australia for access to our unutilised resource. The jellyfish species, Catostylus mosaicus, is identifed as one of ten species that are traditionally used as a food product and is seemingly abundant in Australian waters. Preliminary feed back from buyers of dried processed jellyfish indicate that Australian product would be comparable to that considered as high quality in their markets.
One of the major impediments to establishing a viable commercial fishery for jellyfish in Australia is the lack of value-adding options for the industry. Seafood processors have high-lighted this issue and emphasized the lack of available knowledge of jellyfish processing techniques.
The focus of this project was to develop a high value ready-to-eat jellyfish product for the Japanese and other Asian markets. To achieve this outcome, all the aspects of producing dried jellyfish were investigated including harvesting, transport, the drying process, stabilisation of the dried-product and storage. Then the product development was considered including factors of: most appropriate rehydration process; cooking and cooling process; desired product texture and appearance; marinade formulation; jellyfish to marinade ratio; consumer preference for product quantity and product packaging.
We therefore measured the physical, microbial and sensory attributes of the product. The product and the package design was assessed by consumers who were familiar with, and commonly ate, jellyfish.
Results showed that the Australian jellyfish species Catostylus mosaicus is ideally suited for processing for the Asian market. The finished product appears to be more opaque and yellow-coloured than imported salted products, although this did not affect the acceptability of the jellyfish end-product produced. The appearance of the salted jellyfish was perceived as ‘expensive looking’ by the two Japanese consumers recruited to assist in establishing cooking and preparation parameters. Difficulty was experienced in defining cooking and marinating regimes as little documented information is available. This difficulty was compounded by advice from several consumer sources conflicting with results from sensory trials.
Keywords: jellyfish, dried, processing, sensory evaluation, Asian market
Do changes in aeration efficiency of "airwick" diffusers explain recent high mortalities during transport of live fish in bulk bins?
National people development: Building education and training pathways for research and development adoption
There is a relatively small number of universities, education and training providers offering programs in the fishing and aquaculture industries. There is an absence of consolidated data on, for example who they are, how active they are, the programs they offer, and course participant commencements and completions. The extent to which these providers keep abreast of the latest R&D outcomes, how and where they access information on R&D outcomes and the degree to which the content of their training/education programs include the latest research outcomes is not known.
Understanding the current state of play in the provision and uptake of industry-related training programs will provide valuable information that can be used by FRDC and the fishing and aquaculture industries to make more informed decisions on how to most effectively ensure new R&D outcomes are accessed and used in current course content at universities and in vocational education and training. This could be, for example by developing incentives and close working partnerships with a cadre of active training providers best positioned to include both new industry practices, procedures, etc and the required underpinning knowledge in their training programs.
Due to the time and cost involved in updating course materials there is a limit to the extent well established training and education programs can be continually updated to include the latest R&D outcomes.
A related project activity therefore is to confirm with the industries their most critical and emerging jobs and functions and marry these to the most recent R&D outcomes. These are considered to be of the highest priority for inclusion in some capacity in training and education programs.
Final report
The Building Education and Training Pathways for research and development ( R&D) Adoption Project commenced in March 2017. The project explored how Fisheries Research and Development Corporation (FRDC) could more effectively engage with education and training providers to create opportunities for enhanced dissemination of the outcomes of its investment in R&D through courses and degrees. The Final Report was completed in July 2017.
A market research-driven and co-management approach to developing an industry strategy for the SA Charter Boat Fishery
Tactical Research Fund: Identification and development of the domestic and export market requirements for packaged Donax deltoides (MAP, frozen and pasteurised)
This project is needed to provide the market information necessary to support industry’s submission to PIRSA Fisheries for the annual Total Allowable Commercial Catch (TACC) decision making exercise in May 2014.
The 2013-14 TACC was increased from 400 tonnes to 450 tonnes on the basis of expanding market opportunities. However, unless the new market opportunities are actually identified, it is expected the TACC will be reduced back to 400 tonnes next year.
Moreover, potential TACC increases of up to 600 tonnes cannot be allocated under the fishery harvest strategy economic decision rules, unless the proposed market research is undertaken and economic assessment demonstrates improved aggregate returns from this pipi resource.
In short, the opportunity cost of not undertaking this research is up to 200 tonnes per annum (almost $2 million per annum at first sale) or 50% TACC increase, as of June 2014.
An early start to the project is needed to provide the preliminary market information necessary for industry members’ careful consideration before the TACC meeting in May.
According to Ruello & Associates consultant’s study a year ago: The Coorong pipi industry is small and fragmented and continuation with loose chilled pipis and bait products is most likely to lead to industry stagnation or its “going backwards” in real terms. “There is now the potential to increase the value of the industry as a whole, moving away from the traditional sale of loose, commodity-type product to smarter, value added packaged products with longer, stable shelf lives and optimum quality and safety”. Inaction will mean South Australia forgoes potential economic growth from prospective catch quota increases, according to the study.
Final report
The present project was initiated to identify the trade preferences for packaged pipi products, particularly chilled Modified Atmosphere Packs (MAP), trade and regulatory requirements, prospective demand and indicative prices to underpin the development of a market entry strategy for the selected products in domestic and overseas markets.
Data was collected using trade interviews, field and trade studies and desk research.
Results from the project include opinions and preferences on pipis from a diverse selection of wholesale and retail seafood sellers, food retailers and supermarket chains, chefs and food writers.
Field studies and desk research identified a widespread lack of understanding of pipis as a seafood category particularly as to how they should be stored and handled at home or in retail or food service businesses to maximize shelf life. Confusion and uncertainty about the various names on pipis and other bivalve molluscs referred to as vongole, cockles or clams were other market impediments that would need to be overcome with tailored messages on packaging and on promotion collaterals such as Point Of Sale leaflets and web sites.
After evaluation of all information from trade studies and desk research, the prospective demand for chilled MAP pipis within Australia was estimated at 30 to 40 tonnes in year one at an indicative price of $12.50 to $13 per kilogram in Store for Sydney wholesalers. These outcomes are likely with traditional selling practices and minimal investment in promotion, but likely sales would be about 50-60 tonnes or more with modest investment in market promotion.
A market entry strategy has been developed to build new marketing channels reaching new consumers, particularly specialist fine food stores, lapsed pipi users and people currently using chilled New Zealand clams. This strategy does not rely on sales through existing market channels to current retail, restaurant and home users of loose pipis.
Limited field work and face to face discussions with prospective pipi importers and trade users in Hong Kong and Singapore indicated little interest in MAP pipis given Australian costs and the prevailing strong value of the Australian dollar but there is some encouraging interest in a bulk pack of frozen pipis, subject to meeting customer specifications and pricing requirements.
The market entry strategy proposed for prospective overseas markets essentially follows the same themes and marketing principles outlined for domestic markets: quality assured products tailored to the needs of the particular customer’s specifications for product quality and packing, at mutually agreeable prices and a promotional program for product launch and ongoing trade support.
Keywords: Pipis, marketing channels, sales, trading preferences, Industry