PROJECT NUMBER
•
1997-410
PROJECT STATUS:
COMPLETED
ORGANISATION:
Australian Maritime College (AMC)
SPECIES
468 results
PROJECT NUMBER
•
1992-101
PROJECT STATUS:
COMPLETED
ORGANISATION:
Department of Primary Industries (QLD)
PROJECT NUMBER
•
2013-727
PROJECT STATUS:
COMPLETED
SCRC: Marketing strategies for profitable growth in China, Harvard University, Shanghai (Applicant: Nathan Maxwell-McGinn, Craig Mostyn Group)
The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better...
ORGANISATION:
Craig Mostyn Group
PROJECT NUMBER
•
1994-136.03
PROJECT STATUS:
COMPLETED
Promotion of "Marketing Names for Fish and Seafood" to Industry and Government Agencies (promotion of book developed and printed 94/137)
The purpose of this project was to promote the adoption and use of Marketing Names for Fish and Seafood in Australia (MNFSA). Problems caused by the lack of uniform marketing names date back to the 1970s. The Australian Fisheries Council (AFC) established a Recommended Marketing Names for Fish...
ORGANISATION:
Judith Ham Consulting
TAGS
PROJECT NUMBER
•
1984-030
PROJECT STATUS:
COMPLETED
Establishment of a fish marketing technical advisory service to fishermen, processors and merchants
This report discusses quality in seafood, drawing on qualitative terms such as flavor, aroma and visual impact, rather than the more popular methods used by the scientific community to assess and quantify the freshness of seafood.
The report identifies that one message that needs to be conveyed to...
ORGANISATION:
NSW Fish Marketing Authority (Ex)
TAGS
PROJECT NUMBER
•
2014-713.60
PROJECT STATUS:
COMPLETED
ORGANISATION:
China Skinny Ltd Co
PROJECT NUMBER
•
2016-251
PROJECT STATUS:
COMPLETED
Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination
In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface...
ORGANISATION:
Intuitive Solutions
PROJECT NUMBER
•
2009-777
PROJECT STATUS:
COMPLETED
SCRC: SCRC Honours Scholarship H4.2 Australian Farmed Prawns:B2B and B2C: A gender comparison of perceptions of relationship marketing (Dr Leone Cameron; Student Hannah O'Brien)
One of the most important global food sources is seafood, and in particular saltwater seafood. However, while demand is increasing, the supplies of wild caught sources are depleted and there is now an increased need to source seafood species, such as prawns from farmed stocks. Aquaculture has become...
ORGANISATION:
University of the Sunshine Coast (USC)
PROJECT NUMBER
•
2019-078
PROJECT STATUS:
COMPLETED
Fishing for change: A social marketing approach to reduce the recreational harvest of Snapper and Pearl Perch in Queensland
The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.
ORGANISATION:
Currie Communications
SPECIES
PROJECT NUMBER
•
2015-710
PROJECT STATUS:
COMPLETED
Seafood CRC: Securing the legacy from the Seafood CRC investment in market research and development
This project was established to develop an investment proposal and a strategic marketing plan to support the establishment of a compulsory levy for Australian Wild Abalone. A project team was established to undertake the consultation process needed to comply with the federal government requirements...
ORGANISATION:
Honey and Fox Pty Ltd
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