Equitable fisheries management requires an information base on all extractive and non-extractive users of the resource. This has been well implemented for the commercial fishing sector where legislated catch and effort returns are standard practice. However, many inshore fisheries incorporate a significant recreational sector and efforts to collect comprehensive data from this sector have generally been ad hoc, responding to critical management needs rather than an orderly, routine monitoring program.

Although increased research effort has been allocated to recreational fishery data collection, a national assessment of the sector has not recently been attempted. The only previous national survey in Australia was conducted in 1983 by PA Management Consultants. Their results drew widespread attention to the scale and economic impact of recreational fishing in Australia and, although subject to some criticism, are still cited today despite the passage of 15 years.

An urgent need therefore exists to produce relevant and up to date recreational fishery statistics. The adoption of the National Policy by SCFA and MCFFA recognises this need and has provided the impetus for the work of the Steering Committee to date, and for this application to implement the National Survey. The primary focus of the Survey is to collect nationally consistent and comparable data on catch, effort, participation rates, demographics, economic activity, attitudes and awareness covering all aspects of ‘non-commercial’ fishing. These comprehensive datasets will then be available for incorporation into stock assessments of the nation's fisheries and resource allocation decisions.

In addition to the telephone / diary survey of the general population, two other components of the overall Survey are being designed – development of a survey of indigenous communities and of international visiting fishers. While these latter components will have different value to each State and Territory, the combination of recreational, indigenous and international fishing data will provide a comprehensive picture of non-commercial fishing, and allow exhaustive analysis of the extractive sectors of Australia’s fishing resources.

Maintaining and enhancing market access for Australian seafood is critical for future industry growth. SafeFish makes a significant contribution to this by carrying out three types of projects:
1. Food safety incident responses. The SafeFish partners come together during each incident to provide industry and government with immediate technical information required to respond to the incident. Subsequently, technical input is provided to update policies for prevention of similar incidents and respond to them should they recur. Appropriate technical responses reduce the impact of food safety incidents and ensure better outcomes for future management.
2. Technical input to inter-government consultations on food regulations and market access. It is essential for the Australian seafood industry to participate in consultations such as Codex to ensure that proposed new, or modified, regulations are pragmatic and cost-effective for the Australian seafood industry. It is far easier to influence standards under development than after they have been finalised. Similarly, it is essential for the seafood industry to stay in close contact with Food Safety Australia and New Zealand (FSANZ) when domestic food safety regulations are reviewed.
3. Proactive research, risk analyses and training. The safety of Australian seafood is not negotiable in domestic and international markets. Over recent years SafeFish has conducted many activities to assist the industry anticipate and minimize food safety risks. The objective of the activities has always been to identify and mitigate risks before they cause a problem, or to grow knowledge to enable us to improve our risk management in a cost effective manner.

The seafood industry is comprised of national, state, regional and sector organisations all of whom have a "client group" with which two-way communication and connection is anticipated. It is also noted that industry organisations have identified the need to improve lines of communication between industry associations and their members as being critical for many associations survival.

Industry organisations have articulated the issues that impact on their associations'/organisations effectiveness and which they believe should be researched and could be addressed through improved and coordinated communication strategies via a research project.

The identified issues are:

• Defining how organisations are relevant and what value is being offered to members;
• Lack of clarity as to what ‘product’ is being offered;
• A lack of clarity as to what associations' key messages are for their members and broader industry;
• A disjunct between the message being sent by groups and those receiving it;
• Misunderstanding of what is being said amongst many competing messages;
• Different priorities at top and bottom of associations' organisational structures;
• Confusion amongst members as to who’s who and why. What do the different levels of organisations do? What representation do or don’t they have?
• All of the above were made more difficult by a general lack of support and funding for associations.

No one group has the resources or skills set to address all of these issues, but the issues were common across all sectors and jurisdictions and a cooperative approach was considered to be possible and beneficial.