This report presents the methods used to assist consumers to overcome barriers to consumption of Australian prawns. The report details the outputs, and any available metrics, in market channels including retail, food service and directly with consumers about prawns, including: species, regions,...
This project, CRC 2011/747, was funded to develop a whole of chain quality assurance program within the prawn industry, focusing on five supply chain stakeholder groups: fishers, processors, wholesalers/distributors, retailers/food service, and finally the consumer. The aim was to increase knowledge...