Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
School prawns (Metapenaeus macleayi) are marine and estuarine prawns found along the east coast of Australia, between southern Queensland and eastern Victoria. Given that school prawns are low to medium priced, there is significant opportunity to increase the margin for this species by value adding....
The aim of this project was to undertake a value chain analysis (VCA) on four Australian prawn fisheries: SGWCPFA, SBPTOA, CRFC, and MBSIA. Following the VCA to define some improvement strategies/projects, work would then be carried out with the individual fisheries to select, implement and evaluate...
This report presents the methods used to assist consumers to overcome barriers to consumption of Australian prawns. The report details the outputs, and any available metrics, in market channels including retail, food service and directly with consumers about prawns, including: species, regions,...
Prawn trawling is among the world's least selective fishing methods, the unintended consequence being large quantities of bycatch. It is also a method that can disturb benthic habitats and use large quantities of fuel—a significant running cost for many fisheries. Issues of bycatch and fuel...