Given the many changes to the business environment and eating habits in Perth since the National Fish Consumption Study, particularly over the past year, there is a great need for up to date reliable information on the consumption of seafood in Perth to comprehend and overcome this reported downturn in seafood retail sales and for long term planning for the producers and marketers of seafood.

This information would also allow industry to make better use of the States underutilised finfish particularly the species coming to Perth from remote areas such as the North West Shelf which are currently not fetching high prices. With the growing number of Asian fish shops in Perth and the growing interest in ethnic foods, import replacement with local underutilised species is of great importance.

Australia as a whole can benefit from the results of this research because this study can be directly compared with a similar study being conducted in Sydney by Ruello & associates (FRDC 98/345). The results of the two studies in the west and east can then be used by other states in between the two seaboards.

This Western Australian project is best regarded as an extension to the Sydney FRDC 98/345 project. It is intended that the Perth study can start in January 1999 so that interviews are conducted at the same time in Perth and Sydney so that we have uniform seasonal data on both sides of the continent.

The development of a simple guide on where and how to target advertising will be a first for the Australian seafood industry. It will prove to be a valuable tool for industry sectors all around Australia and will encourage and assist the retail sector to advertise their business and their products

A Human Dimensions Research Subprogram presents the FRDC and stakeholders with the opportunity to maximise investment in and effectiveness of human dimensions RD&E for Australian fisheries and aquaculture. This is achieved by: - Providing the Subprogram with capacity to lever greater overall investment in human dimensions RD&E through co-investment arrangements: Capacity to co-invest or directly commission will enable the Subprogram to ensure that a higher number of human dimensions RD&E needs, as identified by RACs, IPAs and other Subprograms, are addressed through successful applications. This capacity to collaborate and co-invest with RACs, IPAs and/or other Subprograms not only acts as an incentive for further investment in human dimensions RD&E, it increases the likelihood that high quality and effective research is undertaken which will meet stakeholders' needs. It will achieve this through a number of mechanisms including: providing funding for appropriate expertise to be included in teams of research applicants; and, creating incentives for more integrated RD&E in which human dimensions research can be embedded in more traditional fisheries and aquaculture research projects. - Providing leadership and coordination where required to draw on a range of expertise to tackle complex problems: Capacity to directly commission or call for RD&E will enable the Subprogram to meet needs for targeted, strategic RD&E to address some of the issues which are preventing improved outcomes for fisheries and aquaculture stakeholders. These include issues such as the previously uncoordinated investment in measurement of the economic and social contributions made by different sectors, in response to which the Subprogram will draw on recognised expertise to develop a common position on metrics, methods of measurement and interpretation. This will in turn increase credibility of contribution studies and the return on investment in such studies.