Seafood CRC: funding options for the Australian oyster industry
In Sept 2009 the industry completed a Discussion Paper regarding optional Governance Models as part if its move to "Oysters Australia." This paper identified a number of key issues:
1. LACK OF R&D INVESTMENT - the industry collects and invests a relatively small 0.22% of turnover in R&D,
2. UNCERTAINTY on R&D Spend - there is uncertainty at a number of levels about ongoing certainty of R&D funding at current levels. These concerns arise from: the effectively ‘voluntary’ nature of R&D collections from SA and Tasmania; potential legal risk regarding the collection mechanism in NSW; uncertainty regarding the long term retention of the current FRDC $ for $ funding gearing model; uncertainty about what will happen with R&D fund matching from the Seafood CRC beyond 2013/14; and industry feedback suggesting state based service models are not always meeting all growers' expectations.
3. LACK OF MARKETING & PROMOTION SPEND - industry relies solely on other organisations (SCRC, SEA and other private organisations) to promote oysters to consumers. Surveys highlight industry’s desire to better promote the oyster industry and its product. There is no mechanism in place that allows the industry to invest collectively and efficiently in marketing, industry promotion and other service (e.g. bio-security, training) activities.
4. LACK OF FUNDS to support a national full-time Executive Officer for OA.
Final report
Funding for industry development, operations, promotion and other industry services is increasingly important in every modern food production sector. This project sought to confirm an agreed national funding mechanism for joint R&D, marketing and promotion and administrative support for Oysters Australia (OA).
This project revealed the challenges and options that the Australian Oyster Industry faces. Oysters are losing market share even as the demands of domestic seafood consumers rise, global risks (biosecurity, genetic improvement, market competitiveness) are threatening local enterprise sustainability and viability, and growers struggle to communicate and find common approaches that invest in real responses.
The report has detailed existing funding mechanisms, related state cost impacts, and leverage options. Presentations at regional and state meetings in New South Wales, South Australia and Tasmania have opened the debate and highlighted Oysters Australia’s need to change its communication techniques so that growers are aware of its aims and achievements.
Seafood CRC: A community intervention approach to increasing seafood consumption.
Value for money: There is a need to overcome the barriers to seafood consumption, particularly those cited in the general seafood consumption (Ruello, 2000) and the peri-natal seafood consumption studies conducted in Perth (McManus et al, BMC Public Health 2007). Establishing regular seafood consumption as a healthy, cost effective dietary option has the potential to impact upon short and long-term health, both in the general population and in those with specific health conditions. This study aims to develop strategies to increase seafood consumption by targeting specific sectors of the population (e.g. children, consumers) and groups with specific health conditions (e.g. pregnancy, diabetes, heart disease, obesity). The project should result in increased seafood consumption with concomitant increases in value for the seafood industry.
Level of Impact: The condition/sector educational resources will be developed in user-friendly formats/programs to meet the needs of each of the specific target groups and to ensure maximum uptake. For example, condition specific resources will be in formats that facilitate discussion between general practitioners and clients to promote seafood as part of a healthy diet. They will also be extended through relevant representative bodies (e.g. WAGP Network, Diabetes Council, Heart Foundation). Resources for schools will be developed in line with existing curriculum frameworks across a range of disciplines and piloted through existing and relevant educational programs. Resources will be initially developed at a state level with the potential to be extended nationally through existing links.
Final report
The Community Intervention to Increase Seafood Consumption (CIISC) Project aimed to translate the most up-to-date evidence around the health benefits of regular seafood consumption into a suite of resources and educational programs specific to the needs of various sectors within the community. The resources were then trialled and evaluated in a single community to determine whether seafood consumption in that community is significantly altered through access to the developed resources.
The project followed a participatory action research model with each stage of the research informing the subsequent stages, thus ensuring the outcomes were relevant to the end users.
Knowledge for Productivity: Phase I - Lake Wooloweyah
SCRC: Market Intelligence study tour to Shanghai China - Industry Bursary James Calvert (combination research travel grant and industry bursary)
China is a significant market for end user participants within the Seafood CRC and one where significant investment is already directed (ACA China project). China is a rapidly growing and rapidly changing market providing many challenges to Australian's wishing to develop a sustainable business relationship. The traditional supply routes to China are changing as are the consumer desires and buying patterns.
There is a need to develop both a research capacity and an industry skill base to enable the rapidly emerging opportunities for Australian seafood exports to China to be realised. This project proposes a China field trip involing high calibre final year international business students and CRC industry members who are or have the capacity to export ot China. The field trip will be complemented by a formal education framework to enable both a commercial and academic perspective to be taken. The team as a whole (industry participants and students research team) should gain a greater awareness of the role and significance of the Chinese Seafood industry specific to the Australian seafood industry. The market field research will provide industry participants and students with the ability to compare and contrast markets (Australia and China) and to prepare actionable interpretive reports based on research findings. Furthermore, industry and students will attain an appreciation of a foreign culture as well as an awareness of cross cultural influence on business relevant to the seafood industry.
The academic research team has already gained insight from the South Korean pilot field trip and are now in a more informed position to map and plan the strategy for this proposed field trip that will better assist Seafood CRC members and provide students with a more holistic workplace integrated learning experience. .
People development program: 2012 FRDC emerging leader governance scholarship - James Calvert
Industry organisations need to build their capacity to meet future challenges and opportunities. Building the skills and confidence for industry to influence is one aspect of capacity that the people development program aims to address through this project, providing opportunity to influence is another.
There is a need for coordinated delivery of opportunities to develop governance capability in the fishing
industry and and to promote opportunitites to foster diversity through succession planning within industry committees and boards. There is also a need to provide additional opportunities for those people who participate in the AICD program to observe effective boards in action.