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NT RAC: stakeholder engagement - Research & Development Priorities

Project number: 2016-504
Project Status:
Completed
Budget expenditure: $12,000.00
Principal Investigator: Katherine du Vallon
Organisation: ABC Corporate Development (ABCCD)
Project start/end date: 2 Oct 2016 - 20 Oct 2016
Contact:
FRDC

Need

A stakeholder engagement process is required to gather broad NT fishery and aquaculture sector input into the RD& E priorities of the region. This information will inform the eventual development of the NTRAC RD&E Plan in 2017.

This project addresses an immediate need to elicit stakeholder priorities and provide an analysis of these to the NT RAC on 20th October 2017.No NT RAC members are resourced to undertake the stakeholder engagement process. The committee considered that the use of an independent consultant would facilitate completion and enhance the transparency of the process.

A strategic RD& E Plan is needed for fisheries in the NT to focus and guide the investment of the small amount of funding available to the NT, ensuring efficient use of research funds and maximizing the value of opportunities.
NT RAC has not previously had a strategic RD&E Plan. Previously priorities of government and others have been used where available to inform the investment direction e.g. NT Fisheries Strategic Research and Development Plan. However, for most stakeholder groups, there are no documented strategic directions for RD&E, and the process has thus been ad hoc, prone to short term and knee jerk responses and could be subject to bias.

It is important for NTRAC to produce RD & E priorities that are representative of the sector so NTRAC can then feed them into the national focus and maximize the opportunity to contribute to national directions.
NTRAC wants to ensure all NT sector stakeholders have a say by eliciting priorities from different stakeholder groups, identify commonalties and opportunities for collaboration.

NTRAC will use the outcomes of this stakeholder engagement process to communicate RD & E priorities at the national level enabling opportunities for the promotion of collaboration and partnership across jurisdictions.

Objectives

1. Engagement and communication between NTRAC and key NT fishing and aquaculture industry stakeholders to establish the RD & E priorities for the NT

RAC QLD: Queensland Seafood Marketing Symposium

Project number: 2016-262
Project Status:
Completed
Budget expenditure: $40,000.00
Principal Investigator: Marshall Betzel
Organisation: Queensland Seafood Marketers Association Inc (QSMA)
Project start/end date: 29 Dec 2016 - 30 Jul 2017
Contact:
FRDC

Need

Although a $2.7 billion industry,the Australian Seafood lags behind otherp rimary producers in its ability to centrally organise, market and represent itself to consumers,regulators and the general public.

There remains a strong need for seafood producers (fishers and farmers) to understand the curren seafood market, supply chainand advances in product development and marketing.

A marketing symposium would provide industry with an update on the current trends and approaches, it would further benefit industry by benefit industry by:

1. Informing participants how effective marketing works
2. Inspiring participants with practical examples of effective marketing they could apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill
4. Identify and explain new marketing channels and the opportunities they present
5. Demonstrating how to incorporate a systematic approach to developing a brand
6. Identifying meaningful and distinct consumer markets through market segmentation

It is clear that the priority audience for the symposium are fishers and farmers looking to improve their profitabulity

Objectives

1. Create and promte a 1 day marketing symposium

Final report

Author: Marshall Betzel
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Project products

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
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Research, Development and Extension Strategic Planning Workshop for NSW Commercial Fishing Industry

Project number: 2017-077
Project Status:
Completed
Budget expenditure: $23,783.42
Principal Investigator: Tricia Beatty
Organisation: Professional Fishers Association (PFA)
Project start/end date: 11 Dec 2017 - 3 Jun 2018
Contact:
FRDC

Need

The NSW RAC intention is to utilize each sectors R&D Strategic Plans to form a component of the NSW RAC Plan. The NSW Commercial Fishing R&D Strategic Plan is outdated and no longer relevant.

Strategic planning is central to the ensuring funding of research, develop and extension is prioritized and meets industry needs. A five year plan will guide investment in R,D & E, and each year the Fisheries Research Advisory Committee needs to scan its business environment and review its RD&E activities to ensure its portfolio is balanced, well directed and meets the needs of the NSW commercial fishing industry.

To ensure that the FRDC's RD&E investment is undertaken with reference to the priorities of the NSW commercial fishing industry a strategic plan must be developed through extensive consultation with key stakeholders and the PFA.

The PFA has identified that a industry workshop should be held to understand the research and development needs for the NSW commercial fishing industry and information gaps. The PFA proposes that a R&D Strategic Plan is needed for the NSW commercial fishing industry to ensure relevant and strategic priorities are set for the industry.

Objectives

1. The development and publication of a Strategic Plan for R&D in NSW that incorporates a process for continuous improvement in the identification of change in R&D priorities and communication between stakeholders.

Final report

ISBN: 978-1-925982-08-4
Author: Tricia Beatty
Final Report • 2019-12-01 • 1.48 MB
2017-077-DLD.pdf

Summary

This project is aimed to develop a New South Wales (NSW) Commercial Wild Catch Fishing Industry research Development & Extension (RD&E) Strategic Plan for 2018-2023 to ensure relevant and strategic priorities are set for the industry. The plan was based on the development of a draft plan through an industry workshop that included relevant industry and commercial fishing experts with the draft plan than distributed further for a more extensive consultation process amongst industry. Once the RD&E Strategic Plan (Appendices 1) was finalised it was then provided to relevant bodies including FRDC, the NSW RAC and the New South Wales Department of Primary Industries (NSW DPI).
 
This plan is an essential component for all future directions regarding research, development and extension funding priorities for the NSW commercial wild catch fishing industry over the next five years.

A copy is also available from the PFA website (http://www.nswpfa.com.au/)
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PROJECT NUMBER • 2021-049
PROJECT STATUS:
COMPLETED

Developing and testing a cultural change process in the NSW wild harvest sector: a case study to facilitate a process towards co-management in the NSW Northern Fish Trawl

The Australian and NSW seafood industry has been impacted by several unrelated disrupters that challenges the efficacy of current business models and culture to support business success now and into the future. These and other disruptors are also creating challenges to the approaches taken by and...
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Strategic Journeys
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