The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value. Country‑of‑origin...