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PROJECT NUMBER • 1994-136.03
PROJECT STATUS:
COMPLETED

Promotion of "Marketing Names for Fish and Seafood" to Industry and Government Agencies (promotion of book developed and printed 94/137)

The purpose of this project was to promote the adoption and use of Marketing Names for Fish and Seafood in Australia (MNFSA). Problems caused by the lack of uniform marketing names date back to the 1970s. The Australian Fisheries Council (AFC) established a Recommended Marketing Names for Fish...
ORGANISATION:
Judith Ham Consulting
TAGS
Communications
Industry
PROJECT NUMBER • 2005-241
PROJECT STATUS:
COMPLETED

Progressing the recommendations from the scoping study report for abalone marketing and promotion

The Australian abalone industry identified a clear need to continue with the work done by David McKinna and the investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and Australia’s position in the market....
ORGANISATION:
Abalone Council Australia Ltd (ACA)
TAGS
Trade
SPECIES
Blacklip Abalone
People
People
Industry
PROJECT NUMBER • 1999-342
PROJECT STATUS:
COMPLETED

A study of seafood consumption in Perth and the development of a guide to targeted promotion

This study was initiated in response to industry requests for information on the consumption of fish and seafood in Perth, because of widespread concerns about static or declining sales levels, to provide recommendations on how to increase retail sales profitably. It was designed to repeat much of...
ORGANISATION:
Ruello and Associates Pty Ltd
TAGS
Promotion
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