1. To establish an appropriate advisory group (the Fisheries Social Research Advisory Group may be the appropriate group.

2. To conduct focus groups with selected sub-groups of the Australian public to serve as a basis for developing a structured survey instrument.

3. To develop the survey instrument in discussion with the advisory group, conduct a pilot test of the instrument, and administer it to a statistically representative sample of the Australian adult population (18+).

4. To identify implications of survey findings for industry communication, education and marketing activities (from answers to knowledge, perceptions, attitudes and behavioral questions).

5. To identify implications of survey findings for ESD monitoring and reporting frameworks (behavioral questions in particular).

6. To obtain data on indigenous perceptions of commercial fishing practices and conflicts between traditional and commercial fishing (from purpose designed supplementary survey).

7. In discussions with the advisory group, to develop options and strategies for addressing any negative perceptions of the industry, identifying appropriate actions, agencies to implement actions, and methods for evaluating success of implementing options.

8. To communicate overall survey results to stakeholders in a meaningful and useful form.