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PROJECT NUMBER • 2016-251

PROJECT STATUS:

COMPLETED

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface...

ORGANISATION:

Intuitive Solutions

TAGS

PROJECT NUMBER • 2023-207

PROJECT STATUS:

COMPLETED

ABFA IPA Using consumer market research to develop a branding strategy

ORGANISATION:

Australian Barramundi Farmers Association (ABFA)

TAGS

SPECIES

Seafood Directions 2017

Project number: 2017-090

Project Status:

Completed

Budget expenditure: $68,000.00

Principal Investigator: Stephanie Margrain

Organisation: Sydney Fish Market Pty Ltd

Project start/end date: 17 Jul 2017 - 30 Oct 2017

Contact:

FRDC

TAGS

Need

The Australian Seafood Industry operates in a diverse and dynamic environment and although the volume produced in Australia is small by world standards, the value and quality of our product and sustainability of our practices are globally recognized. For the Seafood Industry to continue to be a world leader in seafood production and quality there must be an opportunity to learn from each other and plan for the future. The role of Seafood Directions is to provide a significant opportunity for fisheries researchers, fisheries managers and others who work in support of the industry, to examine key contemporary and strategic issues and develop blueprints that will ensure a sustainable, profitable and socially resilient seafood industry in Australia. The need for Seafood Directions is indicated by the ongoing support of key stakeholders of the seafood industry, as is evident by the level of industry sponsorship and attendance at the conference.

Objectives

1. Plan and deliver the 10th Seafood Directions Conference in Sydney NSW

2. Maintain a minimum of 200 registrations of which a minimum of 25% should be Harvesters.

3. Further securing access rights through promoting the sustainability of fisheries as a result of certification processes and other initiatives.

4. Setting the direction for marketing and promotion activities for the fishing industry for the next decade and beyond.

Final report

Author: Stephanie Williams

Final Report • 2017-07-07 • 901.57 KB

2017-090-DLD.pdf

Summary

In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney.

The event included the following:

The conference was held across three days (Wednesday 27 September – Friday 29 September 2017).
The International Convention Centre Sydney was the main venue for the conference.
The Novotel Darling Harbour and the IBIS Darling Harbour were the main sources of accommodation for the conference.
The overall conference program consisted of plenary sessions, invited speakers, 2 concurrent sessions, twenty-six abstract presentations and various panel discussions.
The conference featured two pre-conference activities including an overnight Huon Field Trip and an Economics Masterclass Pre-Conference Workshop.
The conference also incorporated daily Sydney Fish Market, Behind the Scenes Tours, from Wednesday 27 September - Friday 29 September 2017.
The Welcome Reception was held in the Exhibition area, in Parkside 1, on Wednesday, 27 September 2017.
The National Seafood Industry Awards Dinner was held in the Grand Ballroom at the International Convention Centre Sydney on Thursday, 28 September 2017. The dinner attracted nearly 400 attendees.
The “Power Up” Breakfast was held on Friday, 29 September and was organised by WINSC.
The trade component was held in the exhibition space, where each catering break was held and fourteen exhibitors showcased their products and services.
All plenary sessions and one breakout stream (i.e. all sessions in Parkside 2) were Live Streamed internationally to registered delegates.
The event attracted a total of 355 registrations.