65 results

RAC QLD: Queensland Seafood Marketing Symposium

Project number: 2016-262
Project Status:
Completed
Budget expenditure: $40,000.00
Principal Investigator: Marshall Betzel
Organisation: Queensland Seafood Marketers Association Inc (QSMA)
Project start/end date: 29 Dec 2016 - 30 Jul 2017
Contact:
FRDC

Need

Although a $2.7 billion industry,the Australian Seafood lags behind otherp rimary producers in its ability to centrally organise, market and represent itself to consumers,regulators and the general public.

There remains a strong need for seafood producers (fishers and farmers) to understand the curren seafood market, supply chainand advances in product development and marketing.

A marketing symposium would provide industry with an update on the current trends and approaches, it would further benefit industry by benefit industry by:

1. Informing participants how effective marketing works
2. Inspiring participants with practical examples of effective marketing they could apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill
4. Identify and explain new marketing channels and the opportunities they present
5. Demonstrating how to incorporate a systematic approach to developing a brand
6. Identifying meaningful and distinct consumer markets through market segmentation

It is clear that the priority audience for the symposium are fishers and farmers looking to improve their profitabulity

Objectives

1. Create and promte a 1 day marketing symposium

Final report

Author: Marshall Betzel
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Project products

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Blank
PROJECT NUMBER • 2020-110
PROJECT STATUS:
COMPLETED

Fish and Chips Awards 2021

The Fish and Chip Awards are a celebration of Australia’s iconic Fish and Chips, and draws focus to the sustainability of Australian seafood, underutilised species, Fish Names, and Country of Origin Labelling in foodservice. The awards are popular with consumers, retailers, and media...
ORGANISATION:
Seafood Industry Australia (SIA)
Industry
People
PROJECT NUMBER • 2019-124
PROJECT STATUS:
COMPLETED

Shared science and Indigenous knowledge to support fisheries capacity building in Torres Strait

This report presents the results of a collaborative science capacity building project involving CSIRO researchers and Torres Strait Islander Fishing Industry representatives. Project participants worked together in the development and delivery of science capacity building programs tailored to each...
ORGANISATION:
CSIRO Oceans and Atmosphere Hobart
Blank
PROJECT NUMBER • 2018-026
PROJECT STATUS:
COMPLETED

e-fish - An Integrated Data Capture and Sharing Project

The e-fish project provides an in-depth analysis of the challenges currently experienced by fisheries agencies in data integration and sharing. The project, led by the Australian Fisheries Management Authority (AFMA) in consultation with Australia’s State and NT fisheries jurisdictions,...
ORGANISATION:
Australian Fisheries Management Authority (AFMA)
SPECIES
Communities
PROJECT NUMBER • 2017-098
PROJECT STATUS:
COMPLETED

Southern Bluefin Tuna: Changing The Trajectory

Life on the Line is the true story of the Southern Bluefin Tuna, its biological traits and its history of exploitation and most recently its recovery. This documentary covers how research, managers and the fishing industry - commercial and recreational have contributed to the recovering status of...
ORGANISATION:
Australian Fisheries Management Authority (AFMA)

National Seafood Industry Leadership Program 2018 - 2021

Project number: 2017-003
Project Status:
Current
Budget expenditure: $933,988.00
Principal Investigator: Jill Briggs
Organisation: Affectus Pty Ltd
Project start/end date: 31 Dec 2017 - 30 Dec 2020
Contact:
FRDC

Need

FRDC has developed the 2015-2020 Strategic Plan. The plan details the areas of investment for the industry and provides direction regarding the leadership requirements for the Australia seafood industry. Relevant sections of that document state the following:-
“All sectors of Australian fishing and aquaculture need strong, effective, connected leadership to respond well to the challenges and opportunities before them...Having strong leadership capacity will generate strong fishing and aquaculture communities that are productive, profitable and resilient to change, therefore people development remains an important focus for RD&E...projects include the National Seafood Industry Leadership Program"

The above indicates the ongoing need and support for the NSILP 2018-2020. Additionally, although the NSILP 2015-2017 project is yet to be fully evaluated, there is data indicating a significant increase industry need for the NSILP. This data includes 70 unsuccessful applicants over the course of the project time frame; applicant nominators requesting the reason for unsuccessful application responses and; extremely high caliber applicants who should be accepted into the NSILP being ‘rejected’ over two consecutive years. However, the greatest need remains the ongoing succession of the industry and the need for ongoing opportunity to skill-up and build the knowledge of the individuals who will step into leadership roles.

The NSILP 2018-2020 will address the needs discussed above through providing skill development in key leadership areas such as inter-personal communication, team building and strategy planning. The NSILP will also build industry sector understanding through ensuring an annual diverse participant cohort and seek guests and program speakers who reflect industry breadth and deliver addresses that reflect the range of the industry. The NSILP will raise the positive profile of the industry through building professionalism amongst the participants and through the delivery of a number of participant addresses to the industry.

Objectives

1. To update the current NSILP through a review and desktop research process
2. To provide NSILP learning materials reflecting the above updated program
3. To facilitate a NSILP application and selection process that results in a diverse cohort of program participants
4. To provide a professionally facilitated nine-day industry leadership program for the seafood community
5. To manage the support and development of (a minimum) fifteen (15) NSILP participants/graduates
6. To create strong networks and succession opportunities between the seafood community and NSILP participants/graduates
7. To create strong networks and succession opportunities between the seafood community and NSILP participants/graduates

SafeFish 2018-2021

Project number: 2018-004
Project Status:
Completed
Budget expenditure: $812,452.02
Principal Investigator: Natalie R. Dowsett
Organisation: SARDI Food Safety and Innovation
Project start/end date: 30 Jun 2018 - 29 Jun 2021
Contact:
FRDC

Need

Maintaining and enhancing market access for Australian seafood is critical for future industry growth. SafeFish makes a significant contribution to this by carrying out three types of projects:
1. Food safety incident responses. The SafeFish partners come together during each incident to provide industry and government with immediate technical information required to respond to the incident. Subsequently, technical input is provided to update policies for prevention of similar incidents and respond to them should they recur. Appropriate technical responses reduce the impact of food safety incidents and ensure better outcomes for future management.
2. Technical input to inter-government consultations on food regulations and market access. It is essential for the Australian seafood industry to participate in consultations such as Codex to ensure that proposed new, or modified, regulations are pragmatic and cost-effective for the Australian seafood industry. It is far easier to influence standards under development than after they have been finalised. Similarly, it is essential for the seafood industry to stay in close contact with Food Safety Australia and New Zealand (FSANZ) when domestic food safety regulations are reviewed.
3. Proactive research, risk analyses and training. The safety of Australian seafood is not negotiable in domestic and international markets. Over recent years SafeFish has conducted many activities to assist the industry anticipate and minimize food safety risks. The objective of the activities has always been to identify and mitigate risks before they cause a problem, or to grow knowledge to enable us to improve our risk management in a cost effective manner.

Objectives

1. To deliver robust food safety research and advice to industry and regulators that underpins Australia's reputation as a producer of safe seafood.
2. To maintain and enhance the capabilities in Australia to provide that research and advice in a cost effective, efficient and timely manner.

Report

ISBN: 978-1-876007-37-9
Authors: Natalie Dowsett Stephen Pahl Navreet Malhi Andreas Seger and Alison Turnbull
Report • 2021-06-30 • 828.13 KB
2018-004-DLD.pdf

Summary

SafeFish is an initiative that was developed by the South Australian Research and Development Institute (SARDI) in 2010 (Project 2010-752-10: SafeFish - Seafood Trade Expert Panel funded by the Australian Seafood CRC until 2015). Following this, the Fisheries Research and Development Corporation (FRDC) and several industry bodies provided funding under two separate grants: Project 2015-212 which ran from 2015-2018 and the current grant Project 2018-004 which ran from 2018-2021. Since its inception, SafeFish has successfully enabled seafood industry sectors to respond in a coordinated and professional manner to technical trade and market access impediments that arise, especially in relation to food safety and hygiene. It provides industry and government departments with access to technical and scientific capability to manage known risks and assists to identify and address new risks and market access barriers that emerge. 
 
Over the past three years (2018-2021) SafeFish has delivered robust food safety research and advice to industry and regulators to underpin Australia’s reputation as a producer of safe seafood, and by maintaining and enhancing the capabilities of SafeFish to provide that research and advice in a cost effective, efficient and timely manner. The increased support from the seafood industry to continue to fund SafeFish for a further three years is testament to the success of this project, and the need for such work in Australia. 
 
Adoption
PROJECT NUMBER • 2017-065
PROJECT STATUS:
COMPLETED

Disseminating existing bycatch reduction and fuel efficiency technologies throughout Australia's prawn fisheries

Prawn trawling is among the world's least selective fishing methods, the unintended consequence being large quantities of bycatch. It is also a method that can disturb benthic habitats and use large quantities of fuel—a significant running cost for many fisheries. Issues of bycatch and fuel...
ORGANISATION:
IC Independent Consulting Pty Ltd
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