45 results
Industry
PROJECT NUMBER • 2016-262
PROJECT STATUS:
COMPLETED

RAC QLD: Queensland Seafood Marketing Symposium

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which...
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
Industry
Communities
PROJECT NUMBER • 2016-251
PROJECT STATUS:
COMPLETED

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface...
ORGANISATION:
Intuitive Solutions
Adoption
PROJECT NUMBER • 2019-078
PROJECT STATUS:
COMPLETED

Fishing for change: A social marketing approach to reduce the recreational harvest of Snapper and Pearl Perch in Queensland

The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.
ORGANISATION:
Currie Communications
Environment
Industry
PROJECT NUMBER • 2017-169
PROJECT STATUS:
COMPLETED

Assessing the nutritional value of Australian Barramundi

Farmed Australian barramundi (Lates calcarifer) is a reasonably well-recognised fish product in the Australian marketplace, however, its nutritional value and health benefits compared to other animal protein and seafoods is not quantified and widely known by consumers. This study assessed the...
ORGANISATION:
James Cook University (JCU)
SPECIES
Industry
Communities
Communities
Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
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