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FRDC Fish Tank: building the research communities capability and capacity (Seafood Directions 2024/2026)

Project number: 2023-170
Project Status:
Current
Budget expenditure: $65,000.00
Principal Investigator: Sue Rana
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 23 Apr 2024 - 7 Feb 2027
Contact:
FRDC
TAGS
Leadership
Communications

Need

The FRDC Communications team has identified a need to engage with our research partners in more frequent and positive ways. Through discussions between FRDC's research and investment team and FRDC's stakeholder engagement team, it was decided that Seafood Directions 2024 and 2026 provided an excellent opportunity as an event platform to engage with our research partners to build capability and capacity.

EVENT
The FRDC FishTank campaign has been created to help researchers undertaking FRDC projects communicate their research outputs in creative and engaging ways. The FishTank campaign will encourage our research partners to think more deeply about the way they communicate their research and provide training for them to develop engaging and creative research presentations that will be delivered at Seafood Directions 2024. The costs of the FishTank campaign will be covered by FRDC and include professional presentation training by Scientell to advance the finalists’ research communications skills in unique and innovative ways. The aim of this project is to help researchers develop innovative presentations that will boost audience engagement and help extend the research to other relevant audiences, after Seafood Directions. In discussion and agreement with the FRDC Research Portfolio Managers, FRDC FishTank finalists may be able to use their Seafood Directions FishTank presentation to replace a milestone report from their FRDC Project.

The FishTank campaign will help build communication capability and capacity to enable change in the way research is presented and perceived. Participants supported by a 2024 Seafood Directions bursary or similar (including NSILP, ARLP, or Nuffield) will not be eligible to receive travel assistance via this project. Recipients of a 2024 FishTank bursary will not be eligible for 2026 FishTank bursaries.

PROCESS
Prior to the FishTank campaign being announced, an EDM (see EDM and other communication outputs in attached Strategic Plan Seafood Directions 2024 FRDC FishTank), will be sent to all FRDC current Principal Investigators, inviting them to submit a pitch video to FRDC for a chance to be part of this project. The EDM will outline the pitch video requirements, i.e. Researchers to provide a 3 to 5-minute ‘mock-up’ presentation pitch, which showcases at least three different innovative and creative communication executions (e.g. pictures, video, animations, props).

The group of individuals who can assess all applications throughout the entire process includes:
- Crispian Ashby (GM Research and Investment)
- Chris Izzo (Senior Research Portfolio Manager)
- Deepika Satchithananthan (Research Portfolio Manager)
- Ben Jones (Research Portfolio Manager)
- Kylie Dunstan (GM Stakeholder Engagement)
- Sally Roberts (C&C Portfolio Manager)
- Sue Rana (Corporate Affairs Manager)

PI’s will have four weeks from the first EDM being sent out to submit their applications. The selection panel will have two weeks to assess all applications. All applicants will be notified if they were successful or not. FRDC’s Managing Director, Patrick Hone, may also record a video snippet, that could be attached and promoted to PIs through the EDM. This could be part of two follow-up EDM’s sent prior to the public FishTank campaign announcement.

PROCESS FOR FRDC FISHTANK FINALISTS
After assessing and determining the six successful pitches, applicants will be notified followed by a an EDM outlining:
- Allocated budget $4,000 pp (up to $2,000 AUD for travel/accommodation & $2,000 AUD for materials)
- Training information (who the provider is, the dates & the format [online or in-person] - PI’s will be given 4 weeks to do this training.
- The email will also provide instructions on how to finalise their successful bursary application in fishnet. Each researcher will enter into an individual bursary agreement, so that FRDC can pay their bursary.

The bursary agreement will also stipulate that successful researchers will engage with bursary finalists for 12 months after Seafood Directions to provide guidance on future similar initiatives.

TRAINING INFORMATION
Principal Investigators will be asked to work with Scientell to complete a science presentation training program. This offer can be extended to a member of the PI’s project team. However, if they extend this offer to a project team member only this person can present as a finalist at FRDC FishTank. A PI and a research team member cannot BOTH complete the training, it can only be undertaken by one person within a project team.

BUDGET SUMMARY
Accommodation and travel up to $2,000 x 6 = $12,000
Material Cost up to $2,000 x 6 = $12,000
Training budget = $6,000
Contingency (~8-10%) = $2,500
Budget = $32,500 per event (SD 2024 and SD 2026 - 2 total)

NOTE: see a more in-depth plan and link to all communication outputs in an attached document to this application, called Strategic Plan Seafood Directions 2024 FRDC FishTank

Objectives

1. Build presentation capability and creative outlets of and for the FRDC's research community
2. increase engagement with our research partners to help bring our investment portfolio to life
3. increase stakeholder awareness of FRDC’s research portfolio and outcomes through innovative and creative ways
Industry
PROJECT NUMBER • 2016-418
PROJECT STATUS:
COMPLETED

National people development: Building education and training pathways for research and development adoption

The Building Education and Training Pathways for research and development ( R&D) Adoption Project commenced in March 2017. The project explored how Fisheries Research and Development Corporation (FRDC) could more effectively engage with education and training providers to create opportunities...
ORGANISATION:
Anwen Lovett Consulting
TAGS
Training
Innovation
Education
Animal Health
Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
TAGS
Media
Marketing
Market Opportunities
Fisheries Management
Economic
SPECIES
Royal Red Prawn
Giant Scarlet Prawn
Red Prawn
Black Tiger Prawn
Redspot King Prawn
Adoption
Adoption
Blank
Adoption
People

Practicing aquatic animal welfare: Identifying and mitigating obstacles to uptake and adoption by the Australian Fishing Industry

Project number: 2019-023
Project Status:
Completed
Budget expenditure: $100,100.00
Principal Investigator: Nicki Mazur
Organisation: ENVision Environmental Consulting
Project start/end date: 1 Dec 2019 - 14 Dec 2020
Contact:
FRDC
TAGS
Wellbeing
Human Dimensions Research
Fisheries Management
Community
Animal Welfare

Need

Recent research shows general public support for Australia’s fishing industry (Sparks 2017; Voyer et al 2016) that depends on people’s assessments of industry’s commitment to implement best practice and demonstration of being effective environmental stewards (Mazur et al 2014). The FRDC has recognised external pressure for the fishing industry to move beyond compliance with environmental and other regulations and improve its performance in key areas, including animal welfare. As noted above, the FRDC has provided support for a range of research and industry initiatives to achieve positive aquatic animal welfare outcomes. The FRDC also recognises that further improvement to the seafood industry’s aquatic animal welfare practices are required.

Recent FRDC project investments has produced valuable knowledge about how when change is called for it is very important to recognise that multiple factors influence – positively and/or negatively - people’s decisions to take up those new, innovative, and/or different practices (i.e. 2017-133, 2017-046, 2017-221). These factors typically include personal values and belief systems, access to different kinds of resources required to make changes, particular features of the recommended practices, as well as a range of macro-levels factors that while they may be outside of people’s direct control still affect their choices. FRDC Project 2017-133 generated important insights about how and to what extent these kinds of factors have been keeping the seafood industry from making more substantive progress towards building greater stakeholder and community trust (Mazur & Brooks 2018).

Further work of this nature is now needed to shed greater light on aquatic animal welfare in the seafood industry (FRDC 2017-221). In particular the research should be focused on identifying the particular features of ‘best care’ for aquatic animals, the range of factors that may be obstructing industry members’ use of those practices, and examples of recent (extension) initiatives used to encourage better aquatic animal welfare.

Objectives

1. Identifying best practice in (aquatic) animal welfare.
2. Identify the extent to which fishers and finfish aquaculture farms are applying best practice in Australia
3. Identify factors impeding the uptake and adoption of a selection of recommended aquatic animal welfare practices in wild-catch commercial fishing and finfish aquaculture
4. Identify appropriate strategies to mitigate obstacles to improved uptake and adoption of those recommended practices
5. Help build the Australian fishing industry's capacity to design and implement extension programs, especially those targeting increased uptake and adoption of recommended aquatic animal welfare practices
6. Contribute to increased likelihood of more widespread and enduring practice-change in the seafood industry's aquatic animal welfare practices in wild-catch commercial fishing and finfish aquaculture

Final report

Author: Dr. Nicole (Nicki) Mazur and Mr Andy Bodsworth
Final Report • 2022-03-31 • 1.78 MB
2019-023-DLD.pdf

Summary

This FRDC funded research  focuses on the obstacles to, and drivers of, positive practice change relating to aquatic animal welfare (AAW) in Australia’s wild-catch commercial fishing and finfish aquaculture sectors. It was conducted between December 2019 and March 2022 in response to growing societal expectations that production animals, including fish and crustaceans, be treated humanely ; and the need to understand how the Australian seafood industry can, and should, respond. 

A mixed-method approach was used to collect data and information for this research. These included a desk-top review, stakeholder consultation, and a set of interviews. 

This Project identified a range of AAW practices used by some seafood producers that they believed to be ‘humane’. The Project also identified some factors enabling and impeding seafood producers’ approaches. Key factors supporting AAW uptake and adoption included a seafood producers’ openness to change and interest in learning, the relative advantages of using recommended practices, well designed and resourced extension, and positive relationships across industry, government and interest group networks. 

This Project provides highly useful insights about AAW practices used by a small sample of Australian seafood industry members, which were primarily representatives of the wild-catch commercial fishing sector with two from the finfish aquaculture sector. This project’s findings support results from other recent Australian seafood industry research and policy initiatives, which have found that more appropriately designed and consistently-funded extension programs can help improve AAW uptake and adoption. However, AAW is a complex issue, and requires more than just extension.  A range of carefully conceived and integrated policy instruments (e.g., market instruments, regulations) are needed to achieve substantive and lasting AAW practice change. Five recommendations have been formulated to help amplify enablers of and mitigate obstacles to AAW uptake and adoption. Suggested next steps include a workshop to draw out policy and industry-led options to enhance adoption, including feasibility of a risk assessment; and a case studies to test risk assessment and options to improve adoption.
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