43 results
Industry
PROJECT NUMBER • 2022-209
PROJECT STATUS:
COMPLETED

Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild...
ORGANISATION:
Anvil Media
Industry
PROJECT NUMBER • 2018-140
PROJECT STATUS:
COMPLETED

Strengthening the ABFA Quality Framework

The Australian Barramundi Farmers’ Association (ABFA) supports its members to strive to differentiate Australian farmed Barramundi on quality, safety, and sustainability. A critical aspect in building market share and securing premium price is assuring buyers and consumers that every meal of...
ORGANISATION:
Australian Barramundi Farmers Association (ABFA)
SPECIES
Industry
PROJECT NUMBER • 2019-210
PROJECT STATUS:
COMPLETED

Oyster Industry Response to the COVID19 Crisis

This project was conducted by Oysters Australia (OA) to identify ways of supporting the industry during the COVID-19 pandemic. The research was initiated in April 2020 at a time when oyster sales across the nation had dropped 95%. Oysters Australia staff and subcontractors conducted the...
ORGANISATION:
Oysters Australia Ltd
Industry
PROJECT NUMBER • 2019-084
PROJECT STATUS:
COMPLETED

Seafood Marketing Symposium 2020

The Queensland Seafood Marketing Association (QMSA) produced a series of 8 Webinars with the focus on seafood marketing information. This was to coincide with the launch of Great Australian Seafood television campaign in late 2020, empowering industry to to take advantage of this campaign and apply...
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
Industry
Industry
PROJECT NUMBER • 2017-179
PROJECT STATUS:
COMPLETED

Sensory testing of seafood - fresh versus frozen - and development of frozen seafood recipes

There is a strong negative perception of frozen fish amongst consumers, with many considering that frozen product is of inferior quality compared to ‘fresh’ (chilled) fish. The resistance to purchase frozen fish continues, despite modern freezing technology and practices resulting in...
ORGANISATION:
Department of Primary Industries (QLD)
People
Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
View Filter