The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better...

This project was established to develop an investment proposal and a strategic marketing plan to support the establishment of a compulsory levy for Australian Wild Abalone. A project team was established to undertake the consultation process needed to comply with the federal government requirements...