In an earlier ABARE study of the efficiency of seafood marketing (Smith and Reid 1993) it was suggested that alternative marketing arrangements have the potential to improve the efficiency of seafood marketing. Among the options canvassed was the possibility of developing electronic marketing of...
ORGANISATION:
Department of Agriculture, Fisheries and Forestry (DAFF) ABARES
Context
Fresh premium seafood has long been the best pathway to a viable consumer. That remains true for premium SA wildcatch species (e.g., rock lobster, prawn, abalone) that are, and will continue to be, prosperous. But processing and value adding have never been more critical to attract retail...