In an earlier ABARE study of the efficiency of seafood marketing (Smith and Reid 1993) it was suggested that alternative marketing arrangements have the potential to improve the efficiency of seafood marketing. Among the options canvassed was the possibility of developing electronic marketing of...
ORGANISATION:
Department of Agriculture, Fisheries and Forestry (DAFF) ABARES
This project focuses on the ongoing development and maintenance of the Australian Fish Names Standard. Initiated by Seafood Services Australia in 1999, the Fisheries Research and Development Corporation (FRDC) took carriage of the development of the Fish Names Standard in 2013. Initial accreditation...
This report aims to identify the market requirements for the future development of the Australian Seafood Catering Manual. Although the manual generated extremely positive feedback from industry, only a small proportion of the potential target market was tapped.
Consumer research has been conducted...
This project attempted to overcome the consumer barrier to oyster shucking by developing the idea of an Easy Open oyster suggested by Mr Robert Simmonds, owner of Oyster Bob Pty Ltd. This entailed making a slit in the edge of the oyster shell and resealing it with wax so that the oyster remained...