16 results
Adoption
PROJECT NUMBER • 2017-065
PROJECT STATUS:
COMPLETED

Disseminating existing bycatch reduction and fuel efficiency technologies throughout Australia's prawn fisheries

Prawn trawling is among the world's least selective fishing methods, the unintended consequence being large quantities of bycatch. It is also a method that can disturb benthic habitats and use large quantities of fuel—a significant running cost for many fisheries. Issues of bycatch and fuel...
ORGANISATION:
IC Independent Consulting Pty Ltd
Industry
PROJECT NUMBER • 1999-351
PROJECT STATUS:
COMPLETED

Australian prawn industry quality standard: development of a third party audited seafood industry quality standard for prawn vessels and processors incorporating food safety standards

APPA’s aim was to improve the image and value of Australian sea-caught prawns in international markets. In order to achieve this, the industry must ensure that it processes and offers consistent high quality and high value food. The customers must be able to recognise and reward the high...
ORGANISATION:
Australian Prawn Promotion Association (APPA)

Australian Prawn education for retail and consumers

Project number: 2017-087
Project Status:
Completed
Budget expenditure: $85,735.69
Principal Investigator: Rachel King
Organisation: Australian Council of Prawn Fisheries Ltd (ACPF)
Project start/end date: 28 Jul 2017 - 30 Jul 2019
Contact:
FRDC

Need

LAP needs to differentiate market positioning activities from extension, education and campaign evaluation activities. LAP needs to be able to satisfy retailer and chef requests for extension/education.

FRDC project 2016-272 "IPA ACPF APFA: Love Australian Prawns evaluation using consumer research, sales data and market insights" allowed for campaign evaluation with RD&E funds. This proposal seeks to access RD&E funds for extension and education to retail staff.

As the campaign enters Year 5, LAP contributors are looking to verify their return on investment in LAP and some payments have been slow. New contributors, such as NSW, Qld and Vic also require this information as they decide to invest. LAP needs to be able to demonstrate judicious allocation of marketing funds, a sound return on investment, and plans to reach all stakeholder groups.

Objectives

1. Provide education materials to LAP retailer partners to assist staff to answer consumer questions about Australian Prawns
2. Provide visual instructions to complement written LAP recipe instructions to assist consumers

Final report

Authors: Ben Hale Rachel King
Final Report • 2021-04-01 • 4.37 MB
2017-087-DLD.pdf

Summary

This report presents the methods used to assist consumers to overcome barriers to consumption of Australian prawns. The report details the outputs, and any available metrics, in market channels including retail, food service and directly with consumers about prawns, including: species, regions, preparation and cooking. Consumer perception and awareness of Love Australian Prawns (LAP) was measured and compared against previous years.
 
Implications for relevant stakeholders:
1. Despite initial interest and enthusiasm, implementing staff education programs within large supermarket chains is problematic, even with support of the seafood department as content crosses multiple areas of responsibility (e.g. operations and human resources).  These multiple layers of approval and often changing policies can render printed material out of date or stuck in a cycle of revision and approval until it is out of date. Independent seafood retailers are capable of utilising such resources and welcome them.
2. Online video is highly effective in moving consumers along the journey from consideration to purchase and help reduce barriers to consumption. The inclusion of a video on a web page or alongside a recipe increases uptake and effectiveness of the recipe.  Continued use of smartphones and online media make how-to videos essential considerations when planning any recipe based marketing.
3. Sales of Australian prawns can be increased in food service venues with compelling and novel serving buckets to bring theatre and engagement to the table, however larger volume venues have different requirements to smaller venues.
4. Awareness of the LAP campaign amongst consumers has grown steadily from years 1-5 and plateaued in year 6. Investment in the campaign has remained steady in years 1-5, declining in year 6.
 
Recommendations:
1. Removing barriers to consumption is best achieved via direct to consumer marketing, especially through online video, rather than attempting to educate serving staff in major supermarkets through printed materials.
2. The LAP prawn bucket project has established that consumer demand can be increased with a novel serving bucket. This should be scaled from 6 to 20 test locations to further validate its effect before investing in on a larger scale and a compostable, recyclable  chitosan based bucket should also be developed and trialed for higher end restaurants.

 
Environment
PROJECT NUMBER • 2016-047
PROJECT STATUS:
COMPLETED

Addressing knowledge gaps for studies of the effect of water resource development on the future of the Northern Prawn Fishery

Overview The objectives of this project were to use historical data and derived knowledge from banana prawn research in the Gulf of Carpentaria (GoC) to identify knowledge gaps and examine estuarine juvenile banana prawn abundance in a subset of Gulf estuaries where water development is...
ORGANISATION:
CSIRO Oceans and Atmosphere Hobart
People
PROJECT NUMBER • 2009-731
PROJECT STATUS:
COMPLETED

Seafood CRC: Develop priority R&D projects for the Australian Council of Prawn Fisheries

Since its inception the Seafood CRC had a budget of approximately $3m available for R&D projects on behalf of its member, the Australian Council of Prawn Fishers (ACPF). However, at the start of the CRC, the ACPF had a number of problems that ensured no sustained effort would be applied to...
ORGANISATION:
Shearwater Consulting Pty Ltd
Industry
PROJECT NUMBER • 2009-724
PROJECT STATUS:
COMPLETED

Seafood CRC: genetic technologies to support a transformation to profitability and competitiveness in F. merguiensis and P. monodon

Seafarm, at Cardwell, for most of the last 20 years, has been Australia’s largest prawn farm and the major producer of Banana Prawns. This producer wanted to understand and resolve the suspected inbreeding/ loss of diversity issues, and if necessary, redesign their breeding program to ensure it...
ORGANISATION:
University of the Sunshine Coast (USC)
View Filter

Species