Seafood CRC: improving trade and market access to the People's republic of China for Australian rocklobster and abalone industries

Project number: 2012-705
Project Status:
Completed
Budget expenditure: $31,238.64
Principal Investigator: Phillipa Jones
Organisation: China Policy
Project start/end date: 16 Sep 2012 - 29 Apr 2013
Contact:
FRDC
TAGS

Need

The Australian lobster industry has reported that the ongoing interruptions to trade between Hong Kong and mainland China have impacted on them through:
• Financial loss from seized products and lost payments
• Impact on fishers with lower beach prices
• Shipments on hold causing product losses
• Emergence (and disappearance) of transient buyers
• Requests to send shipments via Vietnam and Thailand.
Such disruptions are unpredictable and are not likely to cease. Consequently the risk to Australian exporters is likely to become untenable and the trade might cease or be significantly reduced, leading to enormous loss of capital value in the industries.

In the case of Australian Wild Abalone it is reported that all trade between Hong Kong and Shenzhen has ceased since the initial border disruption in November 2010. A delegation comprising Abalone exporters, CRC and ACA representatives visited China in November 2011 and were asked by their importers to help improve the trade and market access for Abalone directly into mainland China.

There needs to be improved understanding of the constraints to trade and the mechanisms available to remove them. This includes ensuring that Australia's government trade negotiation positions are robust and strategic, based on sound industry knowledge. Identification of the mechanisms to improve trade and market access and the supporting information needed to capitalise on them will be critical.

Objectives

1. To produce a report for SRL and WRL on how to pursue the development of direct trade routes for Australian rock lobster exports to mainland China

Related research

Industry
PROJECT NUMBER • 2019-084
PROJECT STATUS:
COMPLETED

Seafood Marketing Symposium 2020

1. Create and promote a one day marketing symposium
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
Industry
PROJECT NUMBER • 2018-176
PROJECT STATUS:
COMPLETED

Refine the Southern Rock Lobster Cold Chain

1. Develop a full understanding of the supply chain for Southern Rock Lobster into export markets, to be able to pinpoint the key challenges faced in ensuring quality and maintaining temperature control.
ORGANISATION:
KPMG Australia Melbourne
Industry

Seafood CRC: preliminary investigation into alternative markets in Asia for Southern Rocklobster

Project number: 2012-715
Project Status:
Completed
Budget expenditure: $33,370.00
Principal Investigator: Naveen Rao
Organisation: Grey Group
Project start/end date: 20 Mar 2012 - 20 Jun 2012
Contact:
FRDC

Need

The Australian Southern Rock Lobster Industry is highly dependent on the Hong Kong / Chinese market with in excess of 86% of exports from the fishery going to Hong Kong /China. In the past Taiwan and Japan have been a viable alternatives to China, however their weakening economies and the high prices in the Chinese market has resulted in the dependence on a single market.

The traditional trading channel into the China market has experienced some significant disruptions and the consequent increased risks have had a significant negative impact on the fishery.

Southern Rock Lobster Limited's strategic plan identified that the industry needs to investigate and develop alternative markets. The objective is to make the industry more resilient to disruptions and the regular fluctuations in demand and price in the China market.

Food and Hotel Asia 2012 is a serendipitous opportunity for the industry to meet with key decision makers (purchasers, agents and distributors) from the Asian region to conduct interviews and obtain robust information about the potential for establishing new markets in Singapore and other Asian countries. Simply relying on passing traffic will not ensure success therefore it is proposed that Grey Group Singapore be engaged to target at least 40 key people and ensure that substantive interviews can be held. Information about competitors, pricing, logistics, product format, quantity and quality expectations/parameters will be collected and analysed. This will then be used to inform the development of a larger market resilience project for SRL.

Objectives

1. To obtain information from participants at the Singapore Food And Hotel Trade show to inform the development of a larger market diversification program for SRL