92,841 results
Blank
PROJECT NUMBER • 2009-751
PROJECT STATUS:
COMPLETED

SCRC: SCRC RTG 3.2: Short term lab placement in Aberdeen, UK (Benita Vincent)

To conduct a short term lab placement at the Marine Laboratories in Aberdeen to gain skills in new techniques including producing and maintaining primary cell cultures from gill explants and tissues. This research travel grant allowed the author to conduct a short term lab placement at the Marine...
ORGANISATION:
CSIRO Oceans and Atmosphere Hobart
TAGS
Workforce
Vaccine
Disease
Animal Health
Blank
PROJECT NUMBER • 2009-750
PROJECT STATUS:
COMPLETED

SCRC: SCRC RTG 3.1: Queensland Institute of Medical Research (QIMR) Flow of Cytometry Methods Course and Workshop (Dr Melony Sellars: Student Andrew Foote)

Develop knowledge and skills in flow cytometry to help advance the progress of my CRC project; advance my professional development; share my skills and knowledge with relevant CRC participants and projects. Flow cytometry is a very useful tool which can be used for almost any molecular application...
ORGANISATION:
CSIRO Oceans and Atmosphere Hobart
TAGS
Workshop
Reproduction
Physiology
Blank
Blank
Blank
Blank
PROJECT NUMBER • 2009-749
PROJECT STATUS:
COMPLETED

SCRC: Improvements in Yellowtail Kingfish larval and juvenile survival and quality

This project consists of nine research projects addressing nine objectives set out in the overarching program of activity described in project 2007/707. The nine projects collectively endeavour to resolve the larval rearing, juvenile development and productivity constraints for propagated Southern...
ORGANISATION:
Clean Seas Seafood Ltd
TAGS
Reproduction
Physiology
Mortality
Fisheries Management
Aquaculture

SCRC: Marketing Master Class 2009

Project number: 2009-748
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Nick Danenberg
Organisation: University of South Australia
Project start/end date: 14 Jun 2009 - 14 Dec 2009
Contact:
FRDC
TAGS
Trade
Stakeholder
Marketing

Need

It is common within the CRC and more broadly throughout the seafood industry, that producers talk about marketing, while most of them having in mind a limited range of marketing actions (such as advertising). In many cases, seafood industry players are more product-oriented, not knowing on which plates their product will end up. In other words, they don't know very much about the end users of their products, nor their needs. As mentioned in a several occasions and reports, there is a need for the industry to be more market-oriented, to better understand its market in order to deliver greater value to the end-users. In brief, there is a need for industry participants to better understand how consumers and markets’ expectations can be turned into strategic marketing actions for their company.

However, equally there is a need at the organization level for seafood industry members to improve their marketing skills, so they can better serve their market(s). There is also a need at the industry level to improve seafood industry participants marketing skills so they can better understand and use outcomes of the various marketing-based projects that are planned as well as better express their needs for market and marketing research for the next few years.

Final report

ISBN: 978-1-925982-25-1
Authors: Dr Nick Danenberg Dr Herve Remaud
Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

Blank
PROJECT NUMBER • 2009-747
PROJECT STATUS:
COMPLETED

SCRC: Can they hear me?...Modern and innovative strategies to communicate with the seafood industry

This pilot project aimed to apply existing digital technologies in an integrated manner to deliver research information that more effectively targeted stakeholders, focused specifically on industry stakeholders, but included research stakeholders. This was achieved by producing a short 'news-style'...
ORGANISATION:
SARDI Food Safety and Innovation
TAGS
Workshop
Stakeholder
Media
Innovation
Consumer
Blank
PROJECT NUMBER • 2009-746
PROJECT STATUS:
COMPLETED

SCRC: Could harvests from abalone stocks be increased through better management of the size limit / quota interaction?

The aims of this project were to: Quantify density-dependent effects on wild abalone growth and meat quality Develop a statistical tool for classification of shell age Use length-based models to test the adequacy of shell age performance measures Use length-based models to determine...
ORGANISATION:
University of Tasmania (UTAS)
TAGS
Sustainability
Stock Assessment
Population Dynamics
Modelling
Fisheries Management
Blank
View Filter

Research

Category

Product Type

Species

Organisation