China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.

Visible-near infrared reflectance spectroscopy (VNIRS) is a rapid, objective technique that has been used within CSIRO Food Futures (FF) Flagships projects over the past few years to assess flesh quality of animals within breeding programs. More recently, our group has applied VNIRS as part of a Seafood CRC Project (“Understanding Abalone Quality”, No: 2008/701; Miriam Fluckiger, Ph.D student) and will use this in a new Seafood CRC/FRDC Project “Incorporation of selection for reproductive condition marketability and survival into a breeding strategy for Sydney rock oysters and Pacific oysters.” (Applicant: Australian Seafood Industries and NSW Select Oyster Company).

This project aimed to enhance my (Malcolm Brown) capability in VNIRS, and apply these skills to current CRC projects. Another objective was to establish scientific networks with VNIRS expertise, as potential collaborators for current or future Seafood CRC projects. To this end, a range of activities were incorporated into the travel schedule, i.e conferences, training workshops and site visits. As the benefits from these activities were to flow to other non-CRC CSIRO projects (eg. salmon selective breeding program) CSIRO contributed the major funding to this travel grant, with the CRC providing supplementary funds to help extend the range of activities.