Although a $2.7 billion industry the Australian seafood industry has traditionally lagged behind other primary producers in its ability to centrally organise, market and represent itself to consumers, regulators and the general public.
The formation of Seafood Industry Australia is a big step in correcting this anomaly.

There remains a strong need for seafood producers(fishers and Farmers) to understand the current seafood market,supply chain and advances in product development and marketing.

A further marketing symposium will provide industry with an update on the current trends and approaches, it would further benefit industry by:

1. Reinforcing with industry how effective marketing works.
2. Inspire participants with practical examples of effective marketing they coud apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill.
4. Identify and explain new marketing channels and the opportunities they present.
5. Demonstrate how to incorporate a systematic approach to developing a brand.
6. Identify meaningful and distinct consumer markets throgh market segmentation

It is clear the priority audience for the symposium are fishers and farmers looking to improve their profitability.

The FRDC has developed a range of materials that assist consumer to better understand seafood - seafood user manual, Eyre Peninsula Seafood Guide, flavour wheel, etc. however little material has been developed to address consumer needs on preparing seafood in a way that reduces smell or touching.

In looking at the recipes developed as part of the seafood user manual, many are now dated and do not reflect the current simplified approach to cooking used by Australian consumers.

Some recipe development has been undertaken by the Alaskan Seafood Marketing Institute - and could possibly be used as a base for adaptation to local species.