6 results
Adoption
Industry
PROJECT NUMBER • 2002-427
PROJECT STATUS:
COMPLETED

National Seafood Emergency Plan - Queensland Trial Workshop

A National Seafood Emergency Plan was produced in 2001 and the individual States (apart from South Australia) have not tested their capability to handle an emergency that could jeopardise the future of the seafood industry. There is a commitment from Industry leaders throughout Australia to develop...
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
Industry
PROJECT NUMBER • 2016-262
PROJECT STATUS:
COMPLETED

RAC QLD: Queensland Seafood Marketing Symposium

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which...
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
Industry
PROJECT NUMBER • 2019-084
PROJECT STATUS:
COMPLETED

Seafood Marketing Symposium 2020

The Queensland Seafood Marketing Association (QMSA) produced a series of 8 Webinars with the focus on seafood marketing information. This was to coincide with the launch of Great Australian Seafood television campaign in late 2020, empowering industry to to take advantage of this campaign and apply...
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
TAGS

2018 marketing symposium to showcase innovative communication methods

Project number: 2017-196
Project Status:
Completed
Budget expenditure: $46,000.00
Principal Investigator: Marshall Betzel
Organisation: Queensland Seafood Marketers Association Inc (QSMA)
Project start/end date: 28 May 2018 - 25 Oct 2018
:

Need

Although a $2.7 billion industry the Australian seafood industry has traditionally lagged behind other primary producers in its ability to centrally organise, market and represent itself to consumers, regulators and the general public.
The formation of Seafood Industry Australia is a big step in correcting this anomaly.

There remains a strong need for seafood producers(fishers and Farmers) to understand the current seafood market,supply chain and advances in product development and marketing.

A further marketing symposium will provide industry with an update on the current trends and approaches, it would further benefit industry by:

1. Reinforcing with industry how effective marketing works.
2. Inspire participants with practical examples of effective marketing they coud apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill.
4. Identify and explain new marketing channels and the opportunities they present.
5. Demonstrate how to incorporate a systematic approach to developing a brand.
6. Identify meaningful and distinct consumer markets throgh market segmentation

It is clear the priority audience for the symposium are fishers and farmers looking to improve their profitability.

Objectives

. 2 Outcome from Symposium should be that all sectors of Industry (ie Wild Catch, Aquaculture and Post Harvest) have a greater appreciation and understanding of the opportunities available to showcase their seafood through developed and innovative methods.
1. Create and promote a one day marketing Symposium
3. Develop an additional platform to Seafood Directions for all Industry sectors to convene and share information on a face to face level,

Project products

Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
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