NPF Tiger Prawn Fishery Adaptation Strategy workshop
Survey for WSSV vectors in the Moreton Bay White Spot Biosecurity Area
Workshop - Aquaculture opportunities in northern Australia: Solutions and Strategies
Methods to profile and connect the provenance of wild caught prawn fisheries and their values to the community
Research to provide data to support application for a minor use permits for chemicals including trichlorfon, chlorine, copper sulfate, hydrogen peroxide, benzylkonium chloride for control of disease including White Spot Syndrome Virus (WSSV) in Australian prawn farms.
Assessment of the capability of Shrimp MultiPath White Spot virus tests: A multiplexed screening platform for pathogen diagnostics in prawns
Australian Prawn education for retail and consumers
LAP needs to differentiate market positioning activities from extension, education and campaign evaluation activities. LAP needs to be able to satisfy retailer and chef requests for extension/education.
FRDC project 2016-272 "IPA ACPF APFA: Love Australian Prawns evaluation using consumer research, sales data and market insights" allowed for campaign evaluation with RD&E funds. This proposal seeks to access RD&E funds for extension and education to retail staff.
As the campaign enters Year 5, LAP contributors are looking to verify their return on investment in LAP and some payments have been slow. New contributors, such as NSW, Qld and Vic also require this information as they decide to invest. LAP needs to be able to demonstrate judicious allocation of marketing funds, a sound return on investment, and plans to reach all stakeholder groups.
Final report
1. Despite initial interest and enthusiasm, implementing staff education programs within large supermarket chains is problematic, even with support of the seafood department as content crosses multiple areas of responsibility (e.g. operations and human resources). These multiple layers of approval and often changing policies can render printed material out of date or stuck in a cycle of revision and approval until it is out of date. Independent seafood retailers are capable of utilising such resources and welcome them.
2. Online video is highly effective in moving consumers along the journey from consideration to purchase and help reduce barriers to consumption. The inclusion of a video on a web page or alongside a recipe increases uptake and effectiveness of the recipe. Continued use of smartphones and online media make how-to videos essential considerations when planning any recipe based marketing.
3. Sales of Australian prawns can be increased in food service venues with compelling and novel serving buckets to bring theatre and engagement to the table, however larger volume venues have different requirements to smaller venues.
4. Awareness of the LAP campaign amongst consumers has grown steadily from years 1-5 and plateaued in year 6. Investment in the campaign has remained steady in years 1-5, declining in year 6.
1. Removing barriers to consumption is best achieved via direct to consumer marketing, especially through online video, rather than attempting to educate serving staff in major supermarkets through printed materials.
2. The LAP prawn bucket project has established that consumer demand can be increased with a novel serving bucket. This should be scaled from 6 to 20 test locations to further validate its effect before investing in on a larger scale and a compostable, recyclable chitosan based bucket should also be developed and trialed for higher end restaurants.
Disseminating existing bycatch reduction and fuel efficiency technologies throughout Australia's prawn fisheries
ACPF IPA: Australian wild caught prawn sector RD&E management and communication
Love Australian Prawns evaluation using consumer research, sales data and market insights
Investigating the use of trace element profiles to substantiate provenance for the Australian prawn industry
Can sawfish bycatch within the NPF be mitigated using an electric field?
The Northern Prawn Fishery (NPF) is the largest Australian prawn fishery and the most valuable Commonwealth managed fishery. Annual gross value of production of the fishery was valued at $115.2 million in 2014. In recent decades, the incidental take of bycatch species has become an important issue in trawl fisheries worldwide. Impacts of fishing activities on the marine environment, including bycatch interactions are heavily scrutinised by organisations assessing the sustainability of fisheries such as the MSC. Various Threatened, Endangered and Protected (TEP) species are still regularly caught by the fishery, including sawfishes. All four sawfish species caught within the NPF are listed on the Convention on International Trade in Endangered Species (CITES) Appendix I and the Convention of Migratory Species (CMS) Appendices I & II. Within Australia, three species are listed as Vulnerable, and all four species are listed as Migratory on the EPBC Act 1999.
Sawfishes are among the most threatened family of marine fishes and the most threatened family of cartilaginous fishes (Dulvy et al 2014). Incidental capture, particularly in trawls and gillnets, is the primary threat to sawfishes (Harrison and Duly 2014). Based on a risk assessment of the bycatch species in the NPF, all sawfishes have been identified as ‘at risk’ to trawling and least likely to be sustainable from prawn trawl fishing. A bycatch sustainability assessment also showed little change in catches of sawfishes as a result of the introduction of TEDs into the commercial fleet. The threatened status of sawfishes, vulnerability to fisheries, ongoing catches, and the inefficiency of current bycatch reduction devices to reduce sawfish bycatch suggest an urgent need for the development of new bycatch reduction devices to minimise interactions with fishing gear. This will also have the benefit of improving crew safety on the vessels as the removal of sawfish entangled in the nets is quite dangerous.