In an earlier ABARE study of the efficiency of seafood marketing (Smith and Reid 1993) it was suggested that alternative marketing arrangements have the potential to improve the efficiency of seafood marketing. Among the options canvassed was the possibility of developing electronic marketing of...

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which...