School prawns (Metapenaeus macleayi) are marine and estuarine prawns found along the east coast of Australia, between southern Queensland and eastern Victoria. Given that school prawns are low to medium priced, there is significant opportunity to increase the margin for this species by value adding....

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...