Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

Project number: 2022-209
Project Status:
Completed
Budget expenditure: $182,505.00
Principal Investigator: Darryl P. Anderson
Organisation: Anvil Media
Project start/end date: 13 Jul 2023 - 30 Jan 2024
Contact:
FRDC

Need

FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

Objectives

1. Increase the awareness of innovation and sustainability in wild catch seafood producers and their link to ongoing local seafood supply.
2. Increase the socio-economic development in coastal fishing communities.
3. Improve social acceptability and perception of the people, products, and organisations who are part of the regions featured in the series.

Website

Website • 2025-01-22
Take a Deep Dive_FRDC

Summary

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild catch fishing, innovation across the sector and its socio-economic benefits.
 
The videos were used in a social media campaign "Take a deep dive into wild catch fishing" with further details on the campaign and the videos available on the FRDC website here: https://www.frdc.com.au/take-deep-dive-wildcatch-fishing

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Global review: Incentivising small and medium scale aquaculture businesses to measure and report Environmental, Social, and Governance outcomes

Project number: 2022-171
Project Status:
Current
Budget expenditure: $225,975.00
Principal Investigator: Belinda Yaxley
Organisation: Nautilus Collaboration Pty Ltd
Project start/end date: 30 Aug 2023 - 30 May 2024
Contact:
FRDC

Need

The Australian aquaculture industry is faced with a number of environmental, social and governance (ESG) expectations and challenges now and into the future as we see a growing expectation from major retailers and an investor and increasingly government focus on offsetting carbon, nutrients and land. Specific challenges include measuring and reporting on greenhouse gas emissions, disease and antibiotic use, use of forage fish in feeds, habitat destruction, fish welfare and husbandry, and effluent discharge. While larger corporate businesses and some sectors have made some progress in these areas, the small-medium business enterprises will require support given they often have little to no resources to measure, report and allocate new funding and action to address ESG challenges. This is particularly important in areas where some of the challenges will become expectation e.g. market access and carbon emissions reporting.
There is a substantial disparity on how key ESG indicators are reported and assured across different sectors of the seafood industry, which is dependent on many different factors. These can include (but are not limited to):

- the size of the enterprise;
- local, State or Federal legislation;
- third-party certification requirements;
- global best practices;
- investor expectations
- export market requirements
- company policies

Consistency of reporting across the industry is vital to improve ESG policy and practices, ensure accountability of organisations, and increase consumer confidence of the seafood sector. A review of ESG challenges, and existing reporting frameworks/incentive programs both nationally and internationally will be key to developing a centralised reporting framework that both satisfies compliance and regulation and leads to tangible improvement outcomes for SME in the ESG space.

Objectives

1. Desktop Review – ESG Challenges in Australian Aquaculture SME’s.
2. Global Review on incentive schemes
3. Provide recommendations on actionable steps