81,705 results

SCRC: Phase 2 Love Australian Prawns: Stakeholder Evaluation

Project number: 2012-774.81
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Meredith Lawley
Organisation: University of the Sunshine Coast (USC)
Project start/end date: 1 Feb 2015 - 28 May 2015
Contact:
FRDC
TAGS
Stakeholder
Marketing

Need

This project forms a sub-component of an existing project - the LAP Phase 2 activation. In brief this project forms the evaluation component of that project and will evaluate the impact of the Phase 2 campaign on consumers, retailers and industry. The evaluation of the Phase 1 campaign provided a foundation for making minor changes to the campaign collateral as reflected in the Phase 2 campaign. In addition the Phase 1 evaluation highlighted improvements for subsequent evaluations. This evaluation will provide a foundation for evaluating those changes to both campaign collateral and the evaluation methodology to be incorporated in future campaigns.

SCRC: Evaluating Consumer Impact of the National Prawn Marketing Strategy Implementation

Project number: 2012-774.60
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Meredith Lawley
Organisation: University of the Sunshine Coast (USC)
Project start/end date: 14 Nov 2013 - 30 Jan 2014
Contact:
FRDC
TAGS
Marketing
Consumer

Need

The proposed evaluation will be critical to providing feedback directly from consumers on how effective the implementation of the Plan has been. This data can then be triangulated with data from industry (both qualitative and quantitative) to gain a full picture of all aspects of implemenation of the Plan. Specifically, the evaluation will measure reach and awareness of the campaign as well as identifying which media were effective in gaining consumer attention, recall of specific promotional items (recipe cards, posters, banners, decals etc) and the impact of the campaign on both consumers attitudes and behaviour. Further, we will be able to use existing knowledge of consumers purchasing behaviour and attitudes towards prawns as a benchmark against which this new data can be compared.

Initial phase of strategy development for FRDC

Project number: 2012-774.40
Project Status:
Completed
Budget expenditure: $8,075.44
Principal Investigator: Mayela Garcia
Organisation: Sefton and Associates Pty Ltd
Project start/end date: 3 Mar 2014 - 20 Apr 2014
Contact:
FRDC
TAGS
Marketing

Objectives

1. Prepare a report from the planning meeting that informs the development of an engagement strategy.
Blank

SCRC: Seafood Executive Program Bursaries

Project number: 2012-769
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Emily A. Mantilla
Organisation: Seafood CRC Company Ltd
Project start/end date: 30 Jun 2013 - 29 Jun 2014
Contact:
FRDC
TAGS
Training
Fisheries Management
Communications
Aquaculture

Final report

ISBN: 978-1-925983-20-3
Author: Andre Gorissen
Final Report • 2014-06-30 • 141.80 KB
2012-769-DLD.pdf

Summary

Three CRC participants (Tim Rudge, Coastal Seafarms), William Ren (Craig Mostyn Group) and Andre Gorrisen (Noosa Junction Seafood Market) were supported to participate in a program to help professionalise the industry and provide personal development opportunities in areas such as businesses, management, negotiation and communication.

This report from Tim Rudge of Coastal Seafarms (CSF) details his experiences and outcomes form the program. CSF is part of the Southseas Abalone Group comprising of five abalone farms that produces nearly 500t of abalone per annum. His aim of attending this program was to gain new tools to do his existing job better and to enable him to take on more responsibility as the company grows.

Final Report • 2014-06-30 • 141.80 KB
2012-769-DLD.pdf

Summary

Three CRC participants (Tim Rudge, Coastal Seafarms), William Ren (Craig Mostyn Group) and Andre Gorrisen (Noosa Junction Seafood Market) were supported to participate in a program to help professionalise the industry and provide personal development opportunities in areas such as businesses, management, negotiation and communication.

This report from Tim Rudge of Coastal Seafarms (CSF) details his experiences and outcomes form the program. CSF is part of the Southseas Abalone Group comprising of five abalone farms that produces nearly 500t of abalone per annum. His aim of attending this program was to gain new tools to do his existing job better and to enable him to take on more responsibility as the company grows.

Final Report • 2014-06-30 • 141.80 KB
2012-769-DLD.pdf

Summary

Three CRC participants (Tim Rudge, Coastal Seafarms), William Ren (Craig Mostyn Group) and Andre Gorrisen (Noosa Junction Seafood Market) were supported to participate in a program to help professionalise the industry and provide personal development opportunities in areas such as businesses, management, negotiation and communication.

This report from Tim Rudge of Coastal Seafarms (CSF) details his experiences and outcomes form the program. CSF is part of the Southseas Abalone Group comprising of five abalone farms that produces nearly 500t of abalone per annum. His aim of attending this program was to gain new tools to do his existing job better and to enable him to take on more responsibility as the company grows.

Final Report • 2014-06-30 • 141.80 KB
2012-769-DLD.pdf

Summary

Three CRC participants (Tim Rudge, Coastal Seafarms), William Ren (Craig Mostyn Group) and Andre Gorrisen (Noosa Junction Seafood Market) were supported to participate in a program to help professionalise the industry and provide personal development opportunities in areas such as businesses, management, negotiation and communication.

This report from Tim Rudge of Coastal Seafarms (CSF) details his experiences and outcomes form the program. CSF is part of the Southseas Abalone Group comprising of five abalone farms that produces nearly 500t of abalone per annum. His aim of attending this program was to gain new tools to do his existing job better and to enable him to take on more responsibility as the company grows.

Final Report • 2014-06-30 • 141.80 KB
2012-769-DLD.pdf

Summary

Three CRC participants (Tim Rudge, Coastal Seafarms), William Ren (Craig Mostyn Group) and Andre Gorrisen (Noosa Junction Seafood Market) were supported to participate in a program to help professionalise the industry and provide personal development opportunities in areas such as businesses, management, negotiation and communication.

This report from Tim Rudge of Coastal Seafarms (CSF) details his experiences and outcomes form the program. CSF is part of the Southseas Abalone Group comprising of five abalone farms that produces nearly 500t of abalone per annum. His aim of attending this program was to gain new tools to do his existing job better and to enable him to take on more responsibility as the company grows.

Final Report • 2014-06-30 • 141.80 KB
2012-769-DLD.pdf

Summary

Three CRC participants (Tim Rudge, Coastal Seafarms), William Ren (Craig Mostyn Group) and Andre Gorrisen (Noosa Junction Seafood Market) were supported to participate in a program to help professionalise the industry and provide personal development opportunities in areas such as businesses, management, negotiation and communication.

This report from Tim Rudge of Coastal Seafarms (CSF) details his experiences and outcomes form the program. CSF is part of the Southseas Abalone Group comprising of five abalone farms that produces nearly 500t of abalone per annum. His aim of attending this program was to gain new tools to do his existing job better and to enable him to take on more responsibility as the company grows.

SCRC: Australian aquaculture genetic support capability

Project number: 2012-767
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Nick G. Elliott
Organisation: CSIRO Oceans and Atmosphere Hobart
Project start/end date: 31 Dec 2012 - 29 Jun 2013
Contact:
FRDC
TAGS
Community
Aquaculture
Analytics

Need

A proven requirement for sustainable and efficient primary production is well managed selective breeding programs of domesticated stock. This was recognised for Australian aquaculture in establishing the Seafood CRC Breeding for Profit Theme outcomes and strategies.

Breeding programs are long-term investments delivering incremental gains based on selection decisions made on a combination of expert advice, phenotype and genotype data analyses and sound breeding objectives. This combination, and the essential data management and analytical systems required, are beyond the scope of any single aquaculture company to provide in-house. Like the animals in the breeding program, the provision of these capabilities needs to have continuity and a long-term delivery plan.

CSIRO has over 15 years co-investment with multiple sectors of the Australian aquaculture industry in R&D to deliver commercial selective breeding programs to meet individual needs. While delivering on the R&D, CSIRO considered the strategies for its clients to obtain the required future commercial genetic services. Local options for delivering this capability are limited, partly due the current lack of programs requiring the services and the size of the programs.

As such CSIRO has developed some capability and a strategic plan (see attachment) for the transfer of the delivery of the required capabilities and systems to the predicted 8 to 10 Australian and international breeding programs to an autonomous or semi-autonomous unit by 2015 to 2017. To deliver this strategy requires additional investment in the development of the essential capabilities and systems during the transition phase from 2013 to 2015.

However critical to the strategy and further investment is the need for an independent assessment of the economic and management viability of the proposed strategy and an autonomous unit, and potential uptake by identified national and international breeding programs of the services to be provided. This critical assessment is required before further investment in establishing the proposed independent genetic services unit and in developing the essential capability and systems.

This project therefore will be in two stages with a clear Go/No-go point after the first stage. Stage 1, proposed here, will involve an independent consultant completing a Business Case assessment of the proposed strategy and services unit. Stage 2 would proceed if that Business Case proved positive and the Unit and strategy was viable and acceptable to potential clients. The second, implementation stage (which would require an updated full proposal) would involve developing the proposed Unit and training and delivering the essential capability and systems for the Unit and for the long-term viability of Australian aquaculture breeding programs.

Final report

ISBN: 978-1-925983-01-2
Authors: Nick Elliott Peter Kube Graham Mair
Final Report • 2013-06-30 • 159.90 KB
2012-767-DLD-EMBARGOend.pdf

Summary

A proven requirement for sustainable and efficient primary production is well managed selective breeding programs of domesticated stock.

This project was undertaken to provide the proponents (CSIRO and CRC) with an independent assessment of a business case upon which to progress a strategy and develop an implementation plan for the delivery of essential genetic services to commercial aquaculture selective breeding programs.

Final Report • 2013-06-30 • 159.90 KB
2012-767-DLD-EMBARGOend.pdf

Summary

A proven requirement for sustainable and efficient primary production is well managed selective breeding programs of domesticated stock.

This project was undertaken to provide the proponents (CSIRO and CRC) with an independent assessment of a business case upon which to progress a strategy and develop an implementation plan for the delivery of essential genetic services to commercial aquaculture selective breeding programs.

Final Report • 2013-06-30 • 159.90 KB
2012-767-DLD-EMBARGOend.pdf

Summary

A proven requirement for sustainable and efficient primary production is well managed selective breeding programs of domesticated stock.

This project was undertaken to provide the proponents (CSIRO and CRC) with an independent assessment of a business case upon which to progress a strategy and develop an implementation plan for the delivery of essential genetic services to commercial aquaculture selective breeding programs.

Final Report • 2013-06-30 • 159.90 KB
2012-767-DLD-EMBARGOend.pdf

Summary

A proven requirement for sustainable and efficient primary production is well managed selective breeding programs of domesticated stock.

This project was undertaken to provide the proponents (CSIRO and CRC) with an independent assessment of a business case upon which to progress a strategy and develop an implementation plan for the delivery of essential genetic services to commercial aquaculture selective breeding programs.

Final Report • 2013-06-30 • 159.90 KB
2012-767-DLD-EMBARGOend.pdf

Summary

A proven requirement for sustainable and efficient primary production is well managed selective breeding programs of domesticated stock.

This project was undertaken to provide the proponents (CSIRO and CRC) with an independent assessment of a business case upon which to progress a strategy and develop an implementation plan for the delivery of essential genetic services to commercial aquaculture selective breeding programs.

Final Report • 2013-06-30 • 159.90 KB
2012-767-DLD-EMBARGOend.pdf

Summary

A proven requirement for sustainable and efficient primary production is well managed selective breeding programs of domesticated stock.

This project was undertaken to provide the proponents (CSIRO and CRC) with an independent assessment of a business case upon which to progress a strategy and develop an implementation plan for the delivery of essential genetic services to commercial aquaculture selective breeding programs.

View Filter

Research

Category

Product Type

Species

Organisation