A study of seafood consumption in Perth and the development of a guide to targeted promotion
Given the many changes to the business environment and eating habits in Perth since the National Fish Consumption Study, particularly over the past year, there is a great need for up to date reliable information on the consumption of seafood in Perth to comprehend and overcome this reported downturn in seafood retail sales and for long term planning for the producers and marketers of seafood.
This information would also allow industry to make better use of the States underutilised finfish particularly the species coming to Perth from remote areas such as the North West Shelf which are currently not fetching high prices. With the growing number of Asian fish shops in Perth and the growing interest in ethnic foods, import replacement with local underutilised species is of great importance.
Australia as a whole can benefit from the results of this research because this study can be directly compared with a similar study being conducted in Sydney by Ruello & associates (FRDC 98/345). The results of the two studies in the west and east can then be used by other states in between the two seaboards.
This Western Australian project is best regarded as an extension to the Sydney FRDC 98/345 project. It is intended that the Perth study can start in January 1999 so that interviews are conducted at the same time in Perth and Sydney so that we have uniform seasonal data on both sides of the continent.
The development of a simple guide on where and how to target advertising will be a first for the Australian seafood industry. It will prove to be a valuable tool for industry sectors all around Australia and will encourage and assist the retail sector to advertise their business and their products
Project products
FRDC Comm. Extn.Seafood Directions '99 - the inaugural biennial national seafood industry conference
Seafood Directions '99 - the inaugural biennial national seafood industry conference
The Australian Seafood Industry Council has identified a need to hold a biennial national seafood industry conference where the industry can gather in an appropriate forum to discuss and learn about issues of critical nature affecting the industry and to use this forum as a means of providing the basis for future planning and directions. The ASIC have identified the need to hold this conference bi-ennually on an ongoing basis. The ASIC have agreed that the venues for future conferences will be: 2001 Qld, 2003 WA, 2005 NSW.
There are a range of industry needs which have been identified as critical and which a National Seafood Conference can immediately and directly address at a national level.
1. There is a critical need for the seafood industry of Australia to promote itself and it's image.
2. There is also a critical need for industry to address the public's perception of seafood and associated issues such as quality, health benefits and product promotion.
3. There is a clear need for the Australian seafood industry to develop a 'conference culture' at a national level, which is critical to ensuring effective information transfer.
4. Other issues such as training and education, marketing and industry development also have international aspects which could be addressed through attracting international industry delegates to Australia through a conference.
5. There is a need for more extensive communication/interaction within the industry at national level and a national conference will provide an ideal forum for this to occur.
Additionally there is a need for national recognition within Australia's seafood industry of the value of its members and their operations. To promote this culture, the timing of the seafood conference and the fact that it will provide a critical mass of industry people will be the opportunity
to host the Inaugural National Seafood Industry Awards Dinner. This dinner is fully supported and will be fully funded by ASIC with the Project Management Team taking on the responsibility for the organisation of the event.
Final report
While the Australian Seafood Industry is valued in excess of $2bn, there has never been a national seafood conference in Australia. During 1998, the Australian Seafood Industry Council (ASIC) recognised that a conference would provide opportunities for industry to showcase its advances in recent years, particularly in quality, training, environmental performance and the institutional framework for efficient fisheries management.
It was recognized that a national conference with an international profile would also be an opportunity to promote domestic consumption of Australian seafood by highlighting the quality and health benefits of the products.
During 1998 the South Australian Seafood Industry Development Board was also expressing interest in holding a seafood conference in South Australia in 1999. The two concepts were brought together and the South Australian Government, through the Seafood Industry Development Board, pledged $50,000 to support a national seafood industry conference in Adelaide in 1999. This commitment was made on the condition that the Fisheries Research and Development Corporation (FRDC) match the pledge.
In late 1998, the Australian Seafood Industry Council (ASIC) awarded the right to hold the inaugural National Seafood Industry Conference to the newly established South Australian seafood industry body, the Seafood Council (SA) Ltd. In recognition of the advantages gained from hosting a national industry conference, ASIC and the Seafood Council (SA) formed a partnership to progress and manage the conference.
Timing of the event was organized to coincide with Tasting Australia, a major bi-ennial food promotion to be held during October 1999. The natural synergy between holding the conference followed by a significant presence at Tasting Australia offered significant marketing and profiling opportunities to overseas and interstate buyers, international media and approximately 40,000 consumers who were expected to attend the event.
Project products
Fishrights '99 - use of property rights in fisheries management conference - FRDC presence
Fishrights '99 - use of property rights in fisheries management conference
World fisheries governance is rapidly evolving in response to modern imperatives both for improved environmental and natural resource management and for economic efficiency in an increasingly global economy. In re-examining the relationship between man and fishery resources, new forms of relations, more conducive to sustainability, are being conceived and tested.
Key questions we must ask are: Who should have access to the resources? What options are there for the form and the price of access rights? These difficult questions have very fundmental social, conomic, and political implications - and it is unlikely that a unique solution would fit every situation. Thus it is vital to exchange information on these situations, on new fisheries governance and rights approaches, and on the difficulties and outcomes of their implementation.
Property rights are a powerful institutional framework which society has evolved to enable people to exploit the natural environment in an orderly fashion. They constitute an institutional framework which operates according to rules of definition and conduct. Depending on the actual management regime, these may be formal and explicit or informal and implicit. There is a need to bring these differing views into open debate and explore avenues of common interest.
Informational exchange is vital as property rights (and the associated rules) define powers, duties and responsibilities for individuals or groups. As such they have the potential, when well defined, to enable conflicts between different users of a resource to be resolved, including resolution by market transaction involving the transfer of property.
This conference intends to contribute to this exchange of information on use of property rights in fisheries management by exploring the strategic, political, and operational issues of different forms of rights-based fisheries management worldwide.
Final report
Fisheries Western Australia, in conjunction with the Food and Agriculture Organization (FAO) of the United Nations, hosted 'FishRights99', an international Conference with the theme Use of Property Rights in Fisheries Management. The conference was held in Fremantle, Western Australia, in November 1999.
Property rights are a powerful institutional framework for society to manage the exploitation of the natural environment in an orderly manner. The framework may be implicit or explicit, formal or informal, depending on the social circumstances. Such frameworks are being increasingly seen as another mechanism for efficient and effective management of fish resources. The 'FishRights99' Conference was seen as a mechanism and forum to explore the international use of property rights.
In order to ensure that the full range of experiences were explored, an extensive program of eminent speakers was organised. In addition, funding was obtained to bring a range of participants from developing countries to the Conference.
The Conference was an overwhelming success and 343 delegates from over 50 countries contributed an enormous amount of know ledge about a vast range of rights-based fisheries management situations. The breadth of experiences and insights about the use of property rights created a unique opportunity to examine existing beliefs, encourage new ideas, and develop new solutions.
The final resolution of the Conference was that another conference be held in five years to further explore the development and application of rights based management.
Project products
Fish movement and migration - an ASFB workshop
Most fish and other exploited aquatic species exhibit movement and / or migrations during some part of their life cycle. In recent years the importance of these migrations to fish and fisheries management has been increasingly realised. Changed fish behaviour due to varying environmental conditions has significant impacts on species availability/catchability and hence the interpretation of abundance indices. In freshwater, improved fish passage is seen as one of the major areas for river rehabilitation to be conducted over the next decade. Spatial models which take into account, explicitly or implicitly, fish movements are now widely used. Recent technological developments allow for greatly improved analysis of the patterns of fish movement and migration. This Australian Society for Fish Biology workshop will be the first time that migration and movement has been considered in a national forum.
The workshop will bring together scientists, managers and other stakeholders with general or specific interests in movement and migration. The workshop will cover theoretical aspects; techniques for measuring movement and migration, particularly new approaches and technologies (such as radio-telemetry, smart tags and otolith micro-chemistry); environmental determinants, barrier and human interference; analysis and input into spatial models; and management implications.
Final report
Project products
Seventh international symposium on genetics in aquaculture
Aquaculture diet development subprogram: inclusion of data on the nutritional value of ingredients used in aquaculture feeds in the Australasian Livestock Feed Ingredient (ALFI) Database
Numerous highly specific, outdated databases on the nutritional quality of feed ingredients for livestock are available, but very few exist for aquaculture species. None of these databases provide all of the information that is necessary to adequately define the nutritional quality of a feed ingredient, and all provide conflicting and varying information about the nutritive value of the same ingredient. The major limitation of existing databases is the degree of variation and the lack of consistency between them, making it difficult to interpret the results.
The ALFI database will:
1. Reduce the variability surrounding existing databases;
2. Prevent repetitive collection of information by centralising data collection for all livestock species;
3. Provide a means for recording data generated as part of FRDC funded research programs;
4. Provide a standard against which end-users (producers, stockfeed manufacturers, researchers, plant breeders) can compare values;
5. Utilise the vast amount of information already available on the chemical composition of feed ingredients for all livestock species, removing the need to enter this data for each species;
6. Allow an accurate assessment of ingredient variation over time;
7. Provide a tool for the accurate prediction of the nutritional quality of feed ingredients used in aquaculture diets.
If diet costs in aquauculture systems are to be minimised, there is an urgent need to dessiminate information on the nutritional quality of feed ingredients suitable for use in these diets. The ALFI Database offers the means to achieve this.
Final report
As a result of completing this project, the Australasian Livestock Feed Ingredient (ALFI) database now includes a large amount of information on the chemical composition and nutritional quality of feed grains for pigs, poultry (broilers, layers) and aquaculture species, and can be used by researchers, members of the grains industries, feed manufacturers and plant breeders as a reference for diet formulation, variety comparison and quality control in trading.
Data for pigs, poultry and aquaculture species has been entered into ALFID which now contains more than 22807 sample entries. The ALFI database also incorporates all information contained with the GRDC GRAILE database. The initial beta version has also been reprogrammed so that it is now more user friendly, and run-time versions have been prepared for distribution via CD-ROM. A web-site (www.alfidbase.com) has also been established and a domain name registered to facilitate e-mail submissions for ALFI information, and to promote the benefits of the database. Promotional brochures and presentation formats for the software has been suggested.
A preliminary business plan was prepared outlining some potential paths for the commercialisation of the ALFI database, however, subsequent meetings with stakeholders indicates that the commercialisation process falls outside the scope of this project and will be developed further via GRDC in consultation with the other stakeholders.