77,994 results

SCRC: Supply chain research and analysis to support the future commercial roll out of the Australian Wild Abalone (TM) program - ACA component

Project number: 2014-713.30
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 31 Jul 2014 - 29 Jun 2015
Contact:
FRDC
TAGS
Supply Chain
Promotion
Media
Marketing
Market Opportunities

Need

The Australian Wild Abalone (TM) supply chain education program is the direct result of Seafood CRC, FRDC and ACA investment over the past 5 years. While there has been significant progress and the supply education program program is being trialed in Hong Kong and China there are several elements that need further research to support the full commercial roll out of the AWA (TM) marketing and promotion program beyond 2015.

There is a need to gain deeper and more insightful engagement with the supply chain partners focusing on the key decision makers and the factors that influence purchasing decisions within the F&B sector in China and Hong Kong.

Understanding and utilising Chinese digital media will be a key marketing tactic in the future however very little is known about how best to use it. There are significant cultural and language barriers that need to be overcome so this project seeks to research, trial and evaluate at least two potential digital platforms to better understand how to incorporate Chinese digital media effectively into a marketing strategy.

The decision behaviour within the China based supply chain remains somewhat opaque beyond the importer and their immediate customers. There is a need to build on the relationships with the China and Hong Kong based importers and to work with them to consolidate those relationships to better understand the F&B sector in China and the retail sector in Hong Kong, in particular. this research is needed to gain a better understanding of how and when purchasing decisions are made. The ways in which consumer behaviour influences those decisions also needs further research.

In addition there is a need to research the potential for the AWA program to be expanded into other markets as an investment risk mitigation strategy for the industry. Singapore, Japan and the Australian domestic market (capitalising on the predicted Asian tourist boom) are all potential markets that have been identified through Seafood CRC research (eg SRL market diversification opportunities) and other sources. Research will be undertaken in partnership with Australian exporters and their importers in Singapore and Japan. If there is sufficient interest research will also be undertaken in the domestic market. Articulating the benefit cost of expanding the program to those markets, based on robust market research, is needed to enable the Australian Wild Abalone to prioritise fund for future market development efforts. There is also a need to investigate and make recommendations on potential funding options for the commercial roll out of the AWA (TM) program.

Finally there is a need to complete the registration of the AWA certification trademark, establish the AWA management committee and sign on suppliers.

Seafood CRC: supply chain research and analysis to support the future commercial roll out of the Australian Wild Abalone program

Project number: 2014-713
Project Status:
Completed
Budget expenditure: $307,048.67
Principal Investigator: Len Stephens
Organisation: Seafood CRC Company Ltd
Project start/end date: 3 Aug 2014 - 30 Dec 2015
Contact:
FRDC
TAGS
Stakeholder
SPECIES
Blacklip Abalone
Roe's Abalone
Greenlip Abalone
Brownlip Abalone
Abalone

Need

The Australian Wild Abalone supply chain education program is the direct result of Seafood CRC, FRDC and ACA investment over the past 5 years. While there has been significant progress there are several elements that need further research to support commercial roll out of the program. There is a need to gain more insight into the key decision makers and the factors that influence purchasing decisions within the
F&B sector in China and Hong Kong.

According to McKinsey and Co the trend in China now is to use social media platforms in lieu of formalised websites for both B2B and B2C communications and commercial transactions. Over the past three years the uptake of social media within China has been phenomenal (estimated 660million users accessing social media for an average of 4 hours per day). Understanding and utilising Chinese digital media will be a key marketing tactic in the future however very little is known about how best to use it. There are significant cultural and language barriers that need to be overcome so this project seeks to research, trail and evaluate two potential mechanisms to better understand how to incorporate Chinese digital media effectively into a marketing strategy.

The decision behaviour within the China based supply chain remains opaque beyond the importer and their immediate customers. There is a need to consolidate the relationships with the China and Hong Kong based importers and to work with them to penetrate deeper into the F&B sector, in particular to gain a better understanding of how and when purchasing decisions are made. The ways in which consumer behaviour influences those decisions also needs further investigation.

In addition there is a need to research the potential for the AWA program to be expanded into Japan and Singapore as an investment risk mitigation strategy.

Objectives

1. Finalise AWA supply chain education program resources, incorporating appropriate Chinese digital media resources
2. Develop an integrated global marketing strategy for the Australian Wild Abalone sector ready for implementation and funding by industry.

Seafood CRC: disease challenge testing at the Centre of Excellence- Scope for estimating the genetics of resistance

Project number: 2014-712
Project Status:
Completed
Budget expenditure: $298,000.00
Principal Investigator: Jeremy Carson
Organisation: Department of Natural Resources and Environment Tasmania (NRE TAS)
Project start/end date: 31 Jan 2016 - 29 Jun 2016
Contact:
FRDC
SPECIES
Atlantic Salmon

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

SCRC: DNSW/SFM Joint Market Research Project

Project number: 2014-709
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Stephanie Margrain
Organisation: Sydney Fish Market Pty Ltd
Project start/end date: 15 Jun 2014 - 30 Aug 2015
Contact:
FRDC

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

Seafood CRC: stamping quality across the Australian farmed Barramundi industry.

Project number: 2014-708
Project Status:
Completed
Budget expenditure: $21,399.40
Principal Investigator: Chris E. Calogeras
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 14 Sep 2014 - 27 Feb 2015
Contact:
FRDC
TAGS
Profitability
Marketing
Food Safety
Aquaculture
SPECIES
Barramundi

Need

For over a decade, the barramundi industry has recognised that in the face of price pressures from
low cost imports, and in order to effectively undertake generic promotion of Australian quality
barramundi, there must be consistent, minimum quality scheme across the industry to justify the price
premiums required. This is a key component of its industry security and development philosophy.

The Quality Scheme was identified as a key strategic priority for industry at its recent ½ yearly
planning Workshop.

The ABFA does not have resources within its reserves to carry out this project and as such it relies
solely on its residual CRC funds to undertake the project.

Objectives

1. Development of a whole of industry Quality Scheme for the Australian farmed barramundi industry.
2. Development of a process for incorporating a Quality Scheme into the industry Barramundi Farming Certification Program (BFCP) and its ongoing resourcing

Final report

ISBN: 978-0-9874218-7-6
Author: Chris Calogeras
Final Report • 2015-05-14 • 670.78 KB
2014-708-DLD.pdf

Summary

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian farmed Barramundi and Lates calcarifer provided by other suppliers. The Australian Barramundi Farmers Association (ABFA) has committed to a quality scheme that will ensure that consumers can be confident that when they purchase ABFA farmed fish it is food safe, of a quality that presents well, and with no detectable odour or off flavour taint.

The Scheme has now been adopted by industry and provides clear industry benchmarks for product quality. The scheme will be reviewed annually and adjusted if new information or methodologies become evident, or if there is supply chain or farmer feedback that necessitates a revision of the scheme.

Final Report • 2015-05-14 • 670.78 KB
2014-708-DLD.pdf

Summary

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian farmed Barramundi and Lates calcarifer provided by other suppliers. The Australian Barramundi Farmers Association (ABFA) has committed to a quality scheme that will ensure that consumers can be confident that when they purchase ABFA farmed fish it is food safe, of a quality that presents well, and with no detectable odour or off flavour taint.

The Scheme has now been adopted by industry and provides clear industry benchmarks for product quality. The scheme will be reviewed annually and adjusted if new information or methodologies become evident, or if there is supply chain or farmer feedback that necessitates a revision of the scheme.

Final Report • 2015-05-14 • 670.78 KB
2014-708-DLD.pdf

Summary

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian farmed Barramundi and Lates calcarifer provided by other suppliers. The Australian Barramundi Farmers Association (ABFA) has committed to a quality scheme that will ensure that consumers can be confident that when they purchase ABFA farmed fish it is food safe, of a quality that presents well, and with no detectable odour or off flavour taint.

The Scheme has now been adopted by industry and provides clear industry benchmarks for product quality. The scheme will be reviewed annually and adjusted if new information or methodologies become evident, or if there is supply chain or farmer feedback that necessitates a revision of the scheme.

Final Report • 2015-05-14 • 670.78 KB
2014-708-DLD.pdf

Summary

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian farmed Barramundi and Lates calcarifer provided by other suppliers. The Australian Barramundi Farmers Association (ABFA) has committed to a quality scheme that will ensure that consumers can be confident that when they purchase ABFA farmed fish it is food safe, of a quality that presents well, and with no detectable odour or off flavour taint.

The Scheme has now been adopted by industry and provides clear industry benchmarks for product quality. The scheme will be reviewed annually and adjusted if new information or methodologies become evident, or if there is supply chain or farmer feedback that necessitates a revision of the scheme.

Final Report • 2015-05-14 • 670.78 KB
2014-708-DLD.pdf

Summary

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian farmed Barramundi and Lates calcarifer provided by other suppliers. The Australian Barramundi Farmers Association (ABFA) has committed to a quality scheme that will ensure that consumers can be confident that when they purchase ABFA farmed fish it is food safe, of a quality that presents well, and with no detectable odour or off flavour taint.

The Scheme has now been adopted by industry and provides clear industry benchmarks for product quality. The scheme will be reviewed annually and adjusted if new information or methodologies become evident, or if there is supply chain or farmer feedback that necessitates a revision of the scheme.

Seafood CRC: Co-ordination of fish health and nutrition research for the WA Yellowtail Kingfish trial 2

Project number: 2014-706
Project Status:
Completed
Budget expenditure: $160,000.00
Principal Investigator: Greg I. Jenkins
Organisation: Marine Fish Farmers Association of Western Australia (MFFA)
Project start/end date: 30 Sep 2014 - 30 Dec 2015
Contact:
FRDC
TAGS
Workforce
Physiology
Nutrition
Aquaculture
Animal Health
SPECIES
Yellowtail Kingfish

Need

Due to the long interval between the application for and granting of the Royalty for Regions (RfR) funding for the second yellowtail kingfish growout trial off the coast of Geraldton, the project proponents gave considerable thought to how best design and capture the outcomes for the benefit of WA and the other kingfish states of SA and potentially NSW. The concept of a research coordinator was attractive, especially when looking back at the tuna research history in SA.

This application is for the funding of a Research Coordinator to design, implement, manage and report on a comprehensive suite of research projects that will be undertaken in the funded RfR trial. Future industry development will rely on a well-coordinated research plan and well-documented results from the proposed pilot scale project.

This application does not propose specific research projects. It is a capacity building project to improve the co-ordination of research activities in this collaborative project to ensure the most effective use of previous research results, of the resources available and of current research providers.

The research involved will be complex and current providers are disparate. The proposed role will facilitate coordinated research directly relevant to industry needs. This project supports the CRC Program of Commercialisation and Utilisation as well as the WA Fishing Industry Council's RD&E Strategy to increase aquaculture production.

Objectives

1. Selection and appointment of a research coordinator for the project.
2. Review of relevant and available YTK research.
3. Development of a coordinated research plan - in conjunction with the RfR Steering Committee and in communication with others engaged nationally in YTK R&D.
4. Implement the research plan, manage the research program and document the progress.

Final report

ISBN: 978-0-9871696-2-4
Author: Greg Jenkins
Final Report • 2017-05-25 • 561.61 KB
2014-706-DLD.pdf
Final Report • 2017-05-25 • 561.61 KB
2014-706-DLD.pdf
Final Report • 2017-05-25 • 561.61 KB
2014-706-DLD.pdf
Final Report • 2017-05-25 • 561.61 KB
2014-706-DLD.pdf
Final Report • 2017-05-25 • 561.61 KB
2014-706-DLD.pdf

Seafood CRC: a guide for use by the shark and other fisheries for preparation of information for consumers.

Project number: 2014-705
Project Status:
Completed
Budget expenditure: $17,750.00
Principal Investigator: Alexandra McManus
Organisation: Curtin University
Project start/end date: 1 Jun 2014 - 30 Jan 2015
Contact:
FRDC
TAGS
Rac Wa
Promotion
Nutrition
Food Safety
Consumer Health

Need

Bev Cooke has identified an issue facing many small to medium seafood businesses, particularly those in regional Australia, where they want to promote their products but do not have the evidence on which to base their marketing and promotion material. This project will develop a 'How to' resource that these businesses can use to develop their own resources that are based on evidence.

Objectives

1. A - How to - resource for small to medium seafood industry businesses to develop consumer promotional material using Eagle Bay Fisheries to illustrate how it can be used in practice.

Final report

ISBN: 978-0-9874218-2-1
Author: Alexandra McManus
Final Report • 2015-02-16 • 328.41 KB
2014-705-DLD.pdf

Summary

This project aimed to develop ‘how to’ guide for small to medium businesses to assist in navigating the Food Standards Code as well as a simple promotional brochure framework, using Augusta Wild Caught Fisheries to illustrate how it could be used in practice. This guide aims to help small to medium sized seafood businesses to promote and market their products by:

  1. Outlining the chapters of the Food Standards Code (the Code) that relate to food sold in Australia
  2. Providing some information about common microbiological testing
  3. Including a format of a brochure that businesses could use to promote the health benefits of their products.

Small to medium businesses now have a resource to assist them in navigating through the Australian Food Standards Code. This resource will help them to understand the requirements of food labelling within the Code and includes template to assist in developing a marketing brochure.

Final Report • 2015-02-16 • 328.41 KB
2014-705-DLD.pdf

Summary

This project aimed to develop ‘how to’ guide for small to medium businesses to assist in navigating the Food Standards Code as well as a simple promotional brochure framework, using Augusta Wild Caught Fisheries to illustrate how it could be used in practice. This guide aims to help small to medium sized seafood businesses to promote and market their products by:

  1. Outlining the chapters of the Food Standards Code (the Code) that relate to food sold in Australia
  2. Providing some information about common microbiological testing
  3. Including a format of a brochure that businesses could use to promote the health benefits of their products.

Small to medium businesses now have a resource to assist them in navigating through the Australian Food Standards Code. This resource will help them to understand the requirements of food labelling within the Code and includes template to assist in developing a marketing brochure.

Final Report • 2015-02-16 • 328.41 KB
2014-705-DLD.pdf

Summary

This project aimed to develop ‘how to’ guide for small to medium businesses to assist in navigating the Food Standards Code as well as a simple promotional brochure framework, using Augusta Wild Caught Fisheries to illustrate how it could be used in practice. This guide aims to help small to medium sized seafood businesses to promote and market their products by:

  1. Outlining the chapters of the Food Standards Code (the Code) that relate to food sold in Australia
  2. Providing some information about common microbiological testing
  3. Including a format of a brochure that businesses could use to promote the health benefits of their products.

Small to medium businesses now have a resource to assist them in navigating through the Australian Food Standards Code. This resource will help them to understand the requirements of food labelling within the Code and includes template to assist in developing a marketing brochure.

Final Report • 2015-02-16 • 328.41 KB
2014-705-DLD.pdf

Summary

This project aimed to develop ‘how to’ guide for small to medium businesses to assist in navigating the Food Standards Code as well as a simple promotional brochure framework, using Augusta Wild Caught Fisheries to illustrate how it could be used in practice. This guide aims to help small to medium sized seafood businesses to promote and market their products by:

  1. Outlining the chapters of the Food Standards Code (the Code) that relate to food sold in Australia
  2. Providing some information about common microbiological testing
  3. Including a format of a brochure that businesses could use to promote the health benefits of their products.

Small to medium businesses now have a resource to assist them in navigating through the Australian Food Standards Code. This resource will help them to understand the requirements of food labelling within the Code and includes template to assist in developing a marketing brochure.

Final Report • 2015-02-16 • 328.41 KB
2014-705-DLD.pdf

Summary

This project aimed to develop ‘how to’ guide for small to medium businesses to assist in navigating the Food Standards Code as well as a simple promotional brochure framework, using Augusta Wild Caught Fisheries to illustrate how it could be used in practice. This guide aims to help small to medium sized seafood businesses to promote and market their products by:

  1. Outlining the chapters of the Food Standards Code (the Code) that relate to food sold in Australia
  2. Providing some information about common microbiological testing
  3. Including a format of a brochure that businesses could use to promote the health benefits of their products.

Small to medium businesses now have a resource to assist them in navigating through the Australian Food Standards Code. This resource will help them to understand the requirements of food labelling within the Code and includes template to assist in developing a marketing brochure.

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