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Seafood CRC: Development of a genetic management and improvement strategy for Australian cultured Barramundi

Project number: 2008-758
Project Status:
Completed
Budget expenditure: $31,132.58
Principal Investigator: Nicholas A. Robinson
Organisation: Flinders University
Project start/end date: 29 Nov 2008 - 30 Mar 2009
Contact:
FRDC
SPECIES

Need

The Australian barramundi industry (through ABFA) have long appreciated the potential for improving the sustainability and profitability of production through the appropriate implementation of genetic management and improvement of the species. However, previous attempts to develop a coordinated national strategy for this species have not met with success due to a poor understanding of possible models by which a breeding program within the industry can be implemented, the resources required for implementation and the potential benefits that will arise from a successful breeding program. ABFA views the investment in the Seafood CRC as an opportunity to catalyse efforts towards an industry wide approach to the sustainable and economically viable genetic management and improvement strategy for cultured barramundi.

ABFA prepared a TO for the proposed scoping study identifying the following needs and researchable constraints to the development of a barramundi genetic management/improvement strategy:

• lack of a broad, industry wide, understanding of the potential benefits (and risks) associated with genetic management and improvement
• a lack of a clear understanding of the resources (human, economic, infrastructure and genetic) required for the implementation of genetic management and improvement in this species
• gaps in knowledge required for the implementation of genetic improvement including key genetic parameters and economic weights of traits that could be improved.
• limited information on the genetic status of existing hatchery broodstock and thus their potential as founder stocks for genetic breeding programs
• lack of clear guidelines on appropriate genetic improvement strategies

Objectives

1. To review existing barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of barramundi breeding programs presently exist
2. To develop research options that will fill the knowledge gap currently impeding commencement of targeted breeding programs. This will be achieved through consultation with CRC R&D providers and industry.
3. To identify, through direct engagement with industry and R&D providers, the levels of infrastructure and resources that are available to undertake collaborative genetics related R&D
4. Undertake a genetic audit of available hatchery stocks, using established genetic marker systems, to provide a census of captured genetic variation and genealogical relationships among broodstock. This information will be essential for establishing commercial breeding programs, and could be used to identify suitable broodstock for CRC related research, if supported by the commercial company owning the fish.
5. To identify opportunities for additional industry investment in barramundi genetic improvement and related research through consultation with both ABFA and non-ABFA barramundi farmers and other industry groups and the stakeholders in the CRC Breeding for Profit Research Theme.
6. Undertake a prioritisation exercise to identify traits that should be targeted in future R&D and selection programs based on estimation of the economic weights of key traits and consultation with industry members.
7. Conduct a benefit cost analysis of the effective and appropriate implementation of genetic improvement strategies
8. Identify ABFA training needs in genetic management and improvement and raise awareness of the potential benefits of genetic improvement to the industry
9. Utilising all the information gathered in 1-8 above, identify one or more strategies for the implementation of a nationally coordinated genetic management and improvement program for cultured barramundi. The strategies to be prioritized, and implementation plans drafted, in consultation with ABFA.

Final report

ISBN: 978-0-9805789-1-1
Author: Dr Nick Robinson & Dr Dean Jerry
Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Final Report • 2009-03-01 • 1.40 MB
2008-758-DLD.pdf

Summary

The aim of this study was to review existing Barramundi-related genetic knowledge to identify relevant research and where the R&D gaps preventing instigation of Barramundi breeding programs presently exist. They identified and prioritised the research and steps that need to be taken to establish a sound program for genetic improvement of Barramundi farmed in Australia. Strengths, weaknesses, opportunities and threats associated with selective breeding were analysed, a risk analysis performed and suggestions for risk management made. Barramundi genetic knowledge and constraints to Barramundi genetic improvement were reviewed. A research and development strategy, linking research topics into larger collaborative projects, was developed to address these issues. Some basic options for selective breeding were modelled and the benefit-costs compared. The models predict that even under these basic options, selective breeding would be profitable and of high benefit to the industry.

The study predicts that the continuously improved seedstock supplied by an industry wide selective breeding program for Australian Barramundi should stimulate expansion, raise profitability and improve international competitiveness of the industry.

Industry
PROJECT NUMBER • 2008-757
PROJECT STATUS:
COMPLETED

Seafood CRC: Commercial production of all-female reproductively sterile triploid Giant Tiger prawns (Penaeus monodon): Assessing their commercial performance in ponds.

Several Australian companies currently have breeding programs producing domesticated and selective-bred Penaeus monodon lines. The most advanced of these lines have demonstrated high commercial pond performance over several generations. However, there is a risk for the breeding program companies,...
ORGANISATION:
CSIRO Oceans and Atmosphere Hobart
Industry
PROJECT NUMBER • 2008-756
PROJECT STATUS:
COMPLETED

Seafood CRC: increasing seedstock production of domesticated giant tiger prawns (Penaeus monodon) through improved male fertility

Given the rationale that pond systems are likely the most cost-effective system for large-scale production of Giant Tiger Prawn (Penaeus monodon) broodstock, this project aimed to determine whether pond-rearing poses a significant risk for broodstock production. The gross reproductive development of...
ORGANISATION:
CSIRO Oceans and Atmosphere Hobart

SCRC: Seafood CRC: Training Needs Analysis of the CRC Industry Participants

Project number: 2008-755
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Dos (David) O'Sullivan
Organisation: Dosaqua Pty Ltd
Project start/end date: 13 Nov 2008 - 29 Jan 2009
Contact:
FRDC

Need

The Seafood CRC is aiming to address capability building and other relevant issues through its E&T TBP 'A, B, Sea' with Emily Downes as the Program Manager. The TBP has 2 important outcomes which are paramount on this project being successful, namely:

• CRC industry participants have the necessary skills to implement and maximise the results from CRC R&D for use in their businesses, and
• Seafood CRC participants have an improved ability to attract, train and retain staff.

Through the TNA process, CRC participants need to be provided with assistance in identifying strategic WPT, particularly those which set within the CRC WPT priorities.

Seafood CRC: Oyster Consortium marketing projects investment meeting

Project number: 2008-753
Project Status:
Completed
Budget expenditure: $5,381.80
Principal Investigator: Ewan A. Colquhoun
Organisation: Ridge Partners
Project start/end date: 31 Jul 2008 - 30 Aug 2008
Contact:
FRDC

Need

The Oyster Consortium is in danger of making market investment decisions without agreed strategy or, stalled by indecision, making an insignificant investment to ensure a profitable marketplace on completion of the CRC.

The Consortium needs an agreed document, collating all work undertaken on consumer trends and expectations, that guides its investment within the marketing area. It also needs a strategic direction for the industry.

To begin to address this the Oyster Consortium;
1. will undertake to complete an Australian Oyster Industry Business Plan addressing the production environment, market/supply chain, industry structures before recommending an R & D plan.
2. has commissioned a desktop project that a) defines the current consumer’s expectations, b) summarises previous recommendations, and c) identifies any gaps in previous work.
3. plans to hold a follow up meeting to decide a) if/how the industry can meet those expectations through understanding product produced, b) directions it may take to meet expectations, in particular to consider contribution to relevant CRC projects ahead of Australian Oyster Industry Business Plan completion.

The “Oyster Consortium marketing projects investment meeting” is an essential step to guide the work of the Consortium’s Marketing Working Group and a vital step in achieving the following aims;
• Accepting a documented summary of consumer expectations from which to guide investment
• Forming views on industry needs and strategies that enable the industry to meet those expectations
• Preliminary input into the Business Plan and resolution on financial contribution into relevant CRC projects

Objectives

1. Accept a documented summary of consumer expectations from which to guide investment
2. Form views on industry needs and strategies that enable the industry to meet those expectations
3. Preliminary input into the Business Plan and resolution on financial contribution into relevant CRC projects

Final report

ISBN: 978-1-925982-96-1
Author: Ewan Colquhoun
Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

Final Report • 2008-08-31 • 1.29 MB
2008-753-DLD.pdf

Summary

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.

People
PROJECT NUMBER • 2008-751
PROJECT STATUS:
COMPLETED

Seafood CRC: a business plan for the Australian barramundi industry

Objective: The development of a business plan agreed by the ABFA and key stakeholders that identifies the key priorities to be achieved over the next three years, allocates responsibilities for managing the plan and identifies the financial and other resources required.
ORGANISATION:
Australian Barramundi Farmers Association (ABFA)
SPECIES
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