The Australian Seafood CRC and the Fisheries Research and Development Corporation (FRDC) sponsored a two hour mini R & D Forum in association with the Australian Prawn Farmers Association (APFA) and the Australian Barramundi Farmers Association (ABFA) conference.

The forum was an open event that represented an opportunity for Australian prawn and Barramundi farmers to identify and present current R & D priority issues to key industry research providers and technology suppliers in order to explore commercially viable approaches to tackling these issues from a farm‐up perspective.

The Australian Seafood CRC and the Fisheries Research and Development Corporation (FRDC) sponsored a two hour mini R & D Forum in association with the Australian Prawn Farmers Association (APFA) and the Australian Barramundi Farmers Association (ABFA) conference.

The forum was an open event that represented an opportunity for Australian prawn and Barramundi farmers to identify and present current R & D priority issues to key industry research providers and technology suppliers in order to explore commercially viable approaches to tackling these issues from a farm‐up perspective.

The Australian Seafood CRC and the Fisheries Research and Development Corporation (FRDC) sponsored a two hour mini R & D Forum in association with the Australian Prawn Farmers Association (APFA) and the Australian Barramundi Farmers Association (ABFA) conference.

The forum was an open event that represented an opportunity for Australian prawn and Barramundi farmers to identify and present current R & D priority issues to key industry research providers and technology suppliers in order to explore commercially viable approaches to tackling these issues from a farm‐up perspective.

The Australian Seafood CRC and the Fisheries Research and Development Corporation (FRDC) sponsored a two hour mini R & D Forum in association with the Australian Prawn Farmers Association (APFA) and the Australian Barramundi Farmers Association (ABFA) conference.

The forum was an open event that represented an opportunity for Australian prawn and Barramundi farmers to identify and present current R & D priority issues to key industry research providers and technology suppliers in order to explore commercially viable approaches to tackling these issues from a farm‐up perspective.

The Australian Seafood CRC and the Fisheries Research and Development Corporation (FRDC) sponsored a two hour mini R & D Forum in association with the Australian Prawn Farmers Association (APFA) and the Australian Barramundi Farmers Association (ABFA) conference.

The forum was an open event that represented an opportunity for Australian prawn and Barramundi farmers to identify and present current R & D priority issues to key industry research providers and technology suppliers in order to explore commercially viable approaches to tackling these issues from a farm‐up perspective.

The aim of this study was to assist in identifying the strategies and processes utilised in the extension, education and training of Seafood CRC research outcomes and to highlight the associated challenges and successes encountered during industry application of Seafood CRC facilitated research project outputs.

A series of case studies were carried out on four unique Seafood CRC Program 1 (Production Innovation) research projects, specifically focusing on the extension processes and strategies used in each and the subsequent level of industry adoption.

The most commonly identified research and development extension and adoption strategies, recognised as being effective by the interviewees from all four projects are as follows:

• Prioritising of commercial outcomes by research provider.
• Research direction and process driven by industry participant / participants
• Simple working / communication structure such as one research provider – one industry partner.
• Pre-existing, solid, respect based relationship between research provider and industry participant / participants.
• No obstacles between researcher, industry partner and adoption.
• Fostering of research ownership by the industry partner / industry participants.
• Research, development and extension process not bound up in policies or process.
• Willingness to share IP and an open door policy to wider industry
• Effective project facilitation by Seafood CRC to underline expectations and streamline communication processes
• Ongoing face-to-face meetings between research provider and industry
• Real time communication between research provider and industry

The aim of this study was to assist in identifying the strategies and processes utilised in the extension, education and training of Seafood CRC research outcomes and to highlight the associated challenges and successes encountered during industry application of Seafood CRC facilitated research project outputs.

A series of case studies were carried out on four unique Seafood CRC Program 1 (Production Innovation) research projects, specifically focusing on the extension processes and strategies used in each and the subsequent level of industry adoption.

The most commonly identified research and development extension and adoption strategies, recognised as being effective by the interviewees from all four projects are as follows:

• Prioritising of commercial outcomes by research provider.
• Research direction and process driven by industry participant / participants
• Simple working / communication structure such as one research provider – one industry partner.
• Pre-existing, solid, respect based relationship between research provider and industry participant / participants.
• No obstacles between researcher, industry partner and adoption.
• Fostering of research ownership by the industry partner / industry participants.
• Research, development and extension process not bound up in policies or process.
• Willingness to share IP and an open door policy to wider industry
• Effective project facilitation by Seafood CRC to underline expectations and streamline communication processes
• Ongoing face-to-face meetings between research provider and industry
• Real time communication between research provider and industry

The aim of this study was to assist in identifying the strategies and processes utilised in the extension, education and training of Seafood CRC research outcomes and to highlight the associated challenges and successes encountered during industry application of Seafood CRC facilitated research project outputs.

A series of case studies were carried out on four unique Seafood CRC Program 1 (Production Innovation) research projects, specifically focusing on the extension processes and strategies used in each and the subsequent level of industry adoption.

The most commonly identified research and development extension and adoption strategies, recognised as being effective by the interviewees from all four projects are as follows:

• Prioritising of commercial outcomes by research provider.
• Research direction and process driven by industry participant / participants
• Simple working / communication structure such as one research provider – one industry partner.
• Pre-existing, solid, respect based relationship between research provider and industry participant / participants.
• No obstacles between researcher, industry partner and adoption.
• Fostering of research ownership by the industry partner / industry participants.
• Research, development and extension process not bound up in policies or process.
• Willingness to share IP and an open door policy to wider industry
• Effective project facilitation by Seafood CRC to underline expectations and streamline communication processes
• Ongoing face-to-face meetings between research provider and industry
• Real time communication between research provider and industry

The aim of this study was to assist in identifying the strategies and processes utilised in the extension, education and training of Seafood CRC research outcomes and to highlight the associated challenges and successes encountered during industry application of Seafood CRC facilitated research project outputs.

A series of case studies were carried out on four unique Seafood CRC Program 1 (Production Innovation) research projects, specifically focusing on the extension processes and strategies used in each and the subsequent level of industry adoption.

The most commonly identified research and development extension and adoption strategies, recognised as being effective by the interviewees from all four projects are as follows:

• Prioritising of commercial outcomes by research provider.
• Research direction and process driven by industry participant / participants
• Simple working / communication structure such as one research provider – one industry partner.
• Pre-existing, solid, respect based relationship between research provider and industry participant / participants.
• No obstacles between researcher, industry partner and adoption.
• Fostering of research ownership by the industry partner / industry participants.
• Research, development and extension process not bound up in policies or process.
• Willingness to share IP and an open door policy to wider industry
• Effective project facilitation by Seafood CRC to underline expectations and streamline communication processes
• Ongoing face-to-face meetings between research provider and industry
• Real time communication between research provider and industry

The aim of this study was to assist in identifying the strategies and processes utilised in the extension, education and training of Seafood CRC research outcomes and to highlight the associated challenges and successes encountered during industry application of Seafood CRC facilitated research project outputs.

A series of case studies were carried out on four unique Seafood CRC Program 1 (Production Innovation) research projects, specifically focusing on the extension processes and strategies used in each and the subsequent level of industry adoption.

The most commonly identified research and development extension and adoption strategies, recognised as being effective by the interviewees from all four projects are as follows:

• Prioritising of commercial outcomes by research provider.
• Research direction and process driven by industry participant / participants
• Simple working / communication structure such as one research provider – one industry partner.
• Pre-existing, solid, respect based relationship between research provider and industry participant / participants.
• No obstacles between researcher, industry partner and adoption.
• Fostering of research ownership by the industry partner / industry participants.
• Research, development and extension process not bound up in policies or process.
• Willingness to share IP and an open door policy to wider industry
• Effective project facilitation by Seafood CRC to underline expectations and streamline communication processes
• Ongoing face-to-face meetings between research provider and industry
• Real time communication between research provider and industry

The overall goal for shellfish culture limited (SCL) is to make tetraploid technology work as effectively as anywhere in the world. In many ways, SCL is ahead of the game, with dedicated facilities and technicians to pursue this goal. There is currently only a hand full of commercial operations producing natural triploids and even fewer assessing breeding technologies required to enhance the breeding of tetraploid populations.

The breeding of specific tetraploid lines is a new challenge filled with a number of, as yet, answered questions about the biology and genetics of tetraploids. Long term breeding objectives will require answers to these questions and this Visiting Expert project aims to initiate some of this work and set a course for future work for SCL, CSIRO and VIMS, and train SCL staff.

The overall goal for shellfish culture limited (SCL) is to make tetraploid technology work as effectively as anywhere in the world. In many ways, SCL is ahead of the game, with dedicated facilities and technicians to pursue this goal. There is currently only a hand full of commercial operations producing natural triploids and even fewer assessing breeding technologies required to enhance the breeding of tetraploid populations.

The breeding of specific tetraploid lines is a new challenge filled with a number of, as yet, answered questions about the biology and genetics of tetraploids. Long term breeding objectives will require answers to these questions and this Visiting Expert project aims to initiate some of this work and set a course for future work for SCL, CSIRO and VIMS, and train SCL staff.

The overall goal for shellfish culture limited (SCL) is to make tetraploid technology work as effectively as anywhere in the world. In many ways, SCL is ahead of the game, with dedicated facilities and technicians to pursue this goal. There is currently only a hand full of commercial operations producing natural triploids and even fewer assessing breeding technologies required to enhance the breeding of tetraploid populations.

The breeding of specific tetraploid lines is a new challenge filled with a number of, as yet, answered questions about the biology and genetics of tetraploids. Long term breeding objectives will require answers to these questions and this Visiting Expert project aims to initiate some of this work and set a course for future work for SCL, CSIRO and VIMS, and train SCL staff.

The overall goal for shellfish culture limited (SCL) is to make tetraploid technology work as effectively as anywhere in the world. In many ways, SCL is ahead of the game, with dedicated facilities and technicians to pursue this goal. There is currently only a hand full of commercial operations producing natural triploids and even fewer assessing breeding technologies required to enhance the breeding of tetraploid populations.

The breeding of specific tetraploid lines is a new challenge filled with a number of, as yet, answered questions about the biology and genetics of tetraploids. Long term breeding objectives will require answers to these questions and this Visiting Expert project aims to initiate some of this work and set a course for future work for SCL, CSIRO and VIMS, and train SCL staff.

The overall goal for shellfish culture limited (SCL) is to make tetraploid technology work as effectively as anywhere in the world. In many ways, SCL is ahead of the game, with dedicated facilities and technicians to pursue this goal. There is currently only a hand full of commercial operations producing natural triploids and even fewer assessing breeding technologies required to enhance the breeding of tetraploid populations.

The breeding of specific tetraploid lines is a new challenge filled with a number of, as yet, answered questions about the biology and genetics of tetraploids. Long term breeding objectives will require answers to these questions and this Visiting Expert project aims to initiate some of this work and set a course for future work for SCL, CSIRO and VIMS, and train SCL staff.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.

Chain partners have been working together to provide point of sale material at supermarket level, and to foster chain relationships to the retail sales level. The opportunity arose to seek further ideas from the retail chain at the European Seafood Exposition in Brussels, Belgium.

Seven key interviews were held with representatives involved in the prawn industry in Europe. The companies represented were importers and distributors, re-processors or retailers.

The current value chain project in the Spencer Gulf Prawn fishery was shown to be highly innovative to the rest of the world according to the interviews. The "new ideas" that exist from the surveys conducted in Europe suggested:

Strengthening the relationships in the supply chain through support in promotion to the end consumer

Provide a closer relationship between the supplier and the individual stores. This could in turn direct sales activities where most product is purchased and could focus on low consumption areas to increase consumption.