Seafood CRC: retail transformation - identifying opportunities for creating consumer focused Australian salmon value added products
Seafood CRC: optimising quality and value in domestic prawn value chains
Given the general decline in GVP for the Australian wild capture prawn industry (from $364 million to $232 million in the last 15 years), and particularly the loss of traditional export markets, the industry needs to focus on optimising value in the domestic market. However it has become apparent that the current and established business models being pursued by many wild harvest prawn companies are not set up to optimize the domestic market opportunities. The change from an export focused to a domestic focused business requires companies to have a better understanding of the competitive landscape and of the customer and distribution channel requirements (for both quality and service) in domestic markets in order to identify and exploit new market opportunities. However, it appears this knowledge is currently not available or, in the case of a number of completed CRC consumer surveys, not being well extended to the Australian prawn industry to faciliate changing business models to increase profitability.
This project aims to work with committed prawn industry leaders to extend current results from previous CRC and other consumer/market studies, identify gaps and if necessary commission further research to identify new domestic market opportunities. Subsequently industry leaders will be empowered to work with all chain participants resulting in identification of supply chain innovations (in service and quality) and promotionional strategies required to meet the identified opportunity. Subsequently all chain participants will agree collectively to co-invest to implement the required strategies. The participatory action nature of the research, with identification, commitment and active involvement of industry champions and all chain participants being mandatory to the process, represents an innovation in CRC research and should ensure commercial outcomes.
Final report
The aim of this project was to undertake a value chain analysis (VCA) on four Australian prawn fisheries: SGWCPFA, SBPTOA, CRFC, and MBSIA. Following the VCA to define some improvement strategies/projects, work would then be carried out with the individual fisheries to select, implement and evaluate one of the recommended improvement strategies.
The project design and methodology comprised a generic framework with the following stages undertaken for each fishery: Selection of participant chain and gain commitment to participate (Engaging the chain); Understanding the value chain; Secondary participatory consultation and development of agreed strategies; Implementation of agreed strategy; Evaluation of agreed strategy; and Extension and reporting.
In the case of the SGWCPFA, the VCA had already been undertaken during a previous CRC project CRC 2009/786: Commercial Value Chain Analysis of the Spencer Gulf and West Coast Prawn Fisheries – Domestic Retail and Restaurants and therefore this study focussed only on selection, implementation and evaluation of the improvement strategy for this fishery.
Seafood CRC: prawn Industry black spot management: problem size and appropriate research
SCRC: CoolFish - Traceability and product sensor technologies to manage seafood cool chains APPROVAL FOR PHASE 1 ONLY FOR $14,600
There is a need to integrate both traceability and freshness technologies into a single platform, so that all pertinent information can be collected as the product moves through the supply chain from processing to wholesale/retail, and to remedy unnecessary costly project rejection. Real research developments are occurring in the integration of sensor technology (which has a microbiological focus, and includes developments in food hygiene indexes for predicting the degree of seafood spoilage on the basis of time-temperature data), and traceability technology (which has a spatial focus and includes developments in geographic information systems).
The real questions for seafood producers, processors and sellers are ones of data management – what does an operator do with the data generated by devices such as temperature loggers and global traceability devices? The linkage between this information and protocols, guidelines and standards for seafood export, food safety or authenticity is not yet fully developed or tested.
Final report
This report constitutes the completion of Phase 1 of the CoolFish Project. The overall objective of the CoolFish project is to utilise commercial traceability and product sensor technologies to address current business impediments and business opportunities in cool chains to support increased sustainability and profitability in seafood supply chains. Phase 1 provides information to support the decision-making process on progress of the CoolFish Project into Phases 2 and 3.
This project provides a baseline information about logistics issues and challenges in Tasmanian salmon cool chains. Reviews were established and commercially available traceability and sensor technologies with the most potential for deployment in Phases 2 and 3 of the CoolFish project were identified.