229 results
Industry
PROJECT NUMBER • 2017-012
PROJECT STATUS:
COMPLETED

Investigating social acceptance for the wild catch commercial fishing industry of Southeast Queensland

This research project aimed to develop an engagement strategy that would assist the Southeast Queensland (SEQ) wild catch commercial fishing industry to gain social acceptance, or a Social Licence to Operate (SLO). SLO is needed to maintain access to the resource and market confidence. A scan of...
ORGANISATION:
University of the Sunshine Coast (USC)
Adoption
Blank
PROJECT NUMBER • 2016-412
PROJECT STATUS:
COMPLETED

ACPF IPA: Australian wild caught prawn sector RD&E management and communication

This project enabled the Australian Council of Prawn Fishers to coordinate, commission and extend its RD&E investments under the 2016 2020 Industry Partnership Agreement with FRDC. The report documents the process and plans behind each of the IPA’s programs: Community...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)

Capability and Capacity: Nuffield Australia Scholarships

Project number: 2016-407
Project Status:
Current
Budget expenditure: $504,500.00
Principal Investigator: Jodie Redcliffe
Organisation: Nuffield Australia
Project start/end date: 2 May 2016 - 30 Mar 2029
Contact:
FRDC

Need

The Nuffield Scholarship program relates to the 'People' section of FRDC's RD&E program, needed to attract and advance people who will lead fishing and aquaculture towards a sustainable and profitable future. The FRDC has taken a strong role in this area, facilitating access to leadership development for all sectors of fishing and aquaculture.

Unlike many capacity building programs that place focus on working within communities in their own environments, Nuffield Australia seeks to break the cycle of everyday life in primary production. The approach is to organise and facilitate international study tours that allow participants to break away from their normal routine and gain a global perspective on how other producers around the world operate their businesses and apply leadership in their industry.

A Nuffield Scholarship targets young primary producers who are already on the leading edge of production practices and technology uptake in their respective communities in Australia. The program is necessary to further enhance those individuals’ skills, elevate their status as role models and innovative leaders amongst their own broader community, thus having a ripple effect that goes far beyond their immediate participation.

Objectives

1. To build the capacity of the fisheries industry to overcome the challenges of a global and internationally competitive environment through the provision of FRDC support for five Nuffield Farming Scholarships over the next five years.

Report

Author: Steven Davies
Report • 2.41 MB
2016-407-DLD Steven Davies Nuffield Report.pdf

Summary

The Australian seafood industry has a long and proud history of employment of very sound environmental and economic management principles which have made it the envy of much of the world. 

An altogether robust Australian seafood industry is hyper critical to the social and economic fabric of the coastal communities it supports, and it is vital this industry is maintained and – wherever possible – continually developed in a way which brings the best possible outcomes for all vested parties.

In an age of social media and 24-hour news cycles, it may be argued the Australian seafood industry and its general social licence to operate finds itself under increasing levels of attack. It is at times easy to consider there is more fearmongering than fishmongering occurring in this new age, and it is vital that the industry takes effective and collaborative steps to ensure that public perceptions pertaining to the industry are in line with the reality of the generally responsible way in which it operates. 

The author visited nine countries as part of this research, including commercial fishing operations, aquaculture ventures, general agribusinesses, peak representative bodies, wholesalers, retailers, third-party certifiers and financial institutions in both developing and developed nations. The aim of the study was to understand the importance of maintenance of an industry’s social licence to operate, whilst considering consumer confidence, modern markets, investor confidence, key motivators, brand development, politically motivated policy settings and general public perception.

It is very clear that maintenance of an intangible, but critical, social licence to operate must be a key and ongoing consideration for any business, industry peak body, regulatory body, or other organisation. For an industry such as the Australian seafood industry - which relies absolutely on its right to access public resources - maintenance and development of public perceptions around the socially responsible nature of its operations is fundamental.

This report is in part an anthropological study generated from countless meetings, interviews, observations and individual and collective viewpoints. It aims to explore the concept of the social licence to operate (SLO), why it is important, how it can impact on a business or brand and steps which can be taken to ensure a business maintains it.

Project products

Report • 1.70 MB
2016-407 Glen Wormald report.pdf

Summary

Nursery systems are additional phases in the culture of prawns between larval production at the hatchery and final grow out in the pond. 

Introducing nursery phases to Australian prawn production offers greater control over the crop for longer periods of time. Greater control affords the farmer the ability to manipulate growing environments and to more effectively assess production by way of efficiencies.

Post larval care in nursery tanks or raceways can improve the quality of the stock that is put into the ponds by benefiting from:

  • Access to the post larvae (PL) for assessment of health and development
  • High quality commercial nursery diets
  • Reducing water management costs
  • Maintaining optimal water conditions
  • Improving biosecurity
  • Protecting stock from predation

Growing PL to be bigger and stronger in nursery environments means that the animal gets a head start in the pond. Bigger, stronger PL are more tolerant of the stresses of the pond environment and stocking these improved PL can result in improved pond production.

Report • 2019-04-30 • 1.87 MB
2016-407 Jonas Woolford report.pdf

Summary

This report gives an overview of the world’s wild harvest abalone fisheries, how they are managed, and the findings of what stock enhancement has been occurring. The countries explored are Australia, New Zealand, Japan, USA and the Republic of South Africa. Hong Kong and The Peoples Republic of China was also visited to explore the market for abalone and customers’ perceptions of hatchery spawned but wild raised abalone.   

The world’s wild abalone fisheries production is declining while abalone aquaculture production has been increasing. Australia’s wild harvest abalone production remained relatively stable since the commercial dive fishery started in the 1950’s until about 2010. Total allowable commercial catch (TACC), commonly called quotas, were implemented in all harvesting regions by the mid to late 1980’s. Successful abalone recruitment is the key issue for a sustainable fishery. There was a low biomass post the implementation of quotas but now fishing pressure was controlled and reduced. A slow recovery occurred from a low spawning biomass until very good recruitments in the late 1990’s, from 2002 to 2006 there was a large spawning biomass on the reefs, the largest it had been for 15 years; recovery was occurring.

Unfortunately, since 2010, despite the large spawning biomass and controlled fishing pressure, production has decreased at an alarming rate. What is happening to recruitment? Why are the abalone larvae not surviving? How can it be overcome? Something is happening when the abalone are in their early larval and settlement stage, at their most vulnerable stage. Can they be nursed through this stage in a hatchery, reseed them when they are stronger and enhance the reefs and commercial production? These questions were the motivation to visit the world’s wild harvest abalone countries. 

Abalone stock enhancement is in its infancy, except for Japan where 30 plus years of stock enhancement sees 30% of their total annual harvest consisting of seeded abalone that achieves a survival rate of 10-15% of what is released. All other countries have undertaken experiments, some for decades with varying results. Further research particularly around the ecology of release areas and large scale projects are needed to determine and improve success. This will be long-term investment requiring substantial money and resources. It is therefore crucial that there is confidence in government to provide protection to the reseeded abalone from any external factors which may interfere with the abalones’ survival. 

Not all locations will be conducive to successful stock enhancement and keeping the handling of the juvenile abalone to a minimum is important for survival. No release method stands out as the most successful. The ideal release size appears to be about 30 millimetres shell length. This size is the best because of genetic fitness. The juvenile abalone is strong enough to not succumb to the environmental factors inhibiting recruitment in the first place and is small enough not to be too domesticated from being raised in a hatchery. 

Genetic diversity contributes to the genetic fitness and the brood stock parents consisting of tens of males and tens of females should be sourced from the area the juveniles are intended to be released to achieve the greatest survival. The parents should be replaced after each spawning season.  

Stock enhancement, combined with resting areas, will be the best way to rebuild the biomass of abalone on the reefs and therefore commercial production.  Utilising technology in a fully transparent commercial fishery will be the way to monitor and manage harvesting pressure to find optimum efficiency, quality and reef production.

A recommendation from the market is to tell the story of successful stock enhancement whereby the sustainability of abalone stocks is being ensured.

Report • 1.10 MB
Tom Robinson Nuffield Report_FINAL.pdf

Summary

In a world where the general population relies so heavily on smartphones and tablets to perform day to day tasks such as banking or checking the weather, the commercial fishing industry has been stubbornly slow to adopt electronic reporting in their businesses. 

As a consequence, fishing regulators around the world are forcing industry to move toward electronic reporting, often against their will. In many cases, regulators are reverting to tactics such as charging for paper-based submissions in an attempt to force this change. Even this rather blunt approach has failed to meet its objective, with many operators hanging on to paper for as long as they possibly can.

This report explores the reasons behind this reluctance to embrace the move to electronic reporting, noting that the very fishers who are hanging onto their paper, moved as members of the general public to electronic banking and online bookings years ago.

The reasons behind their decision to avoid reporting electronically are many and varied. Ironically, none are linked to the fishers’ belief that there are technical challenges stopping them from making the move, with all those interviewed feeling comfortable that if their banking is secure, their fishing data should be secure at a technical level.

The real insight of this report relates to a perceived risk by the fishers that recording their fine scale data, which is really their intellectual property (IP), is putting their businesses at risk. They are fearful that once data is collected it can be accessed by other stakeholders (principally government agencies) and potentially used against them for things like marine parks or quota reductions.   

This report demonstrates that if industry started collecting its own data, it would be in a stronger position to have meaningful dialogue with those stakeholders who ultimately manage their fisheries. All stakeholders would benefit from the greater transparency that well managed, secure data could provide, starting from the decision to open the fishery by the regulator, through to the person who ultimately consumes the catch. 

Can the fishing industry continue to hide its data because of a perceived risk of the government using it against them? Or, does industry and the fisheries regulator, need to get smarter about how they use data to sustainably manage fisheries into the future.

Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
Industry

RAC QLD: Queensland Seafood Marketing Symposium

Project number: 2016-262
Project Status:
Completed
Budget expenditure: $40,000.00
Principal Investigator: Marshall Betzel
Organisation: Queensland Seafood Marketers Association Inc (QSMA)
Project start/end date: 29 Dec 2016 - 30 Jul 2017
Contact:
FRDC

Need

Although a $2.7 billion industry,the Australian Seafood lags behind otherp rimary producers in its ability to centrally organise, market and represent itself to consumers,regulators and the general public.

There remains a strong need for seafood producers (fishers and farmers) to understand the curren seafood market, supply chainand advances in product development and marketing.

A marketing symposium would provide industry with an update on the current trends and approaches, it would further benefit industry by benefit industry by:

1. Informing participants how effective marketing works
2. Inspiring participants with practical examples of effective marketing they could apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill
4. Identify and explain new marketing channels and the opportunities they present
5. Demonstrating how to incorporate a systematic approach to developing a brand
6. Identifying meaningful and distinct consumer markets through market segmentation

It is clear that the priority audience for the symposium are fishers and farmers looking to improve their profitabulity

Objectives

1. Create and promte a 1 day marketing symposium

Final report

Author: Marshall Betzel
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Project products

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Industry
PROJECT NUMBER • 2016-261
PROJECT STATUS:
COMPLETED

Investigating the use of trace element profiles to substantiate provenance for the Australian prawn industry

In 2015 industry stakeholders from the Australian Council of Prawn Fishers (ACPF) and the Australian Prawn Farmers Association (APFA) identified the potential for the "Love Australian Prawns" (LAP) campaign to be undermined by the practice of unscrupulous operators substituting Australian prawns...
ORGANISATION:
Curtin University
Communities
PROJECT NUMBER • 2016-251
PROJECT STATUS:
COMPLETED

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface...
ORGANISATION:
Intuitive Solutions
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