37 results
Industry
PROJECT NUMBER • 2016-262
PROJECT STATUS:
COMPLETED

RAC QLD: Queensland Seafood Marketing Symposium

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which...
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
Industry
PROJECT NUMBER • 2019-084
PROJECT STATUS:
COMPLETED

Seafood Marketing Symposium 2020

The Queensland Seafood Marketing Association (QMSA) produced a series of 8 Webinars with the focus on seafood marketing information. This was to coincide with the launch of Great Australian Seafood television campaign in late 2020, empowering industry to to take advantage of this campaign and apply...
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
Industry
Communities
PROJECT NUMBER • 2016-251
PROJECT STATUS:
COMPLETED

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface...
ORGANISATION:
Intuitive Solutions
Industry
PROJECT NUMBER • 2017-169
PROJECT STATUS:
COMPLETED

Assessing the nutritional value of Australian Barramundi

Farmed Australian barramundi (Lates calcarifer) is a reasonably well-recognised fish product in the Australian marketplace, however, its nutritional value and health benefits compared to other animal protein and seafoods is not quantified and widely known by consumers. This study assessed the...
ORGANISATION:
James Cook University (JCU)
SPECIES
Industry

Building an evidence base: The point of order experience for Victorian seafood consumers

Project number: 2017-146
Project Status:
Completed
Budget expenditure: $16,000.00
Principal Investigator: Michael Sparks
Organisation: Intuitive Solutions
Project start/end date: 13 Nov 2017 - 21 Nov 2017
Contact:
FRDC

Need

The country of origin of seafood available for purchase in Australia is an important but inherently complex area of investigation. There are a number driving ambitions right now including a need to:
o In the longer term, build an evidence base to describe and measure the consumer experience at point of order specifically in regards to the information available around the Country of Origin of seafood they are considering purchasing. Seafood can be purchased at a range of different venues from fish and chip outlets, cafes, pubs and clubs, at sporting and entertainment venues, in facilities like hospitals and aged care facilities, to in flight F&B service through to everyday and top end restaurants. Given this is inherently broad and somewhat unbounded nature of these different purchase channels it has been acknowledged this is a large and complex exercise.

o There are some immediate time pressures with a Seafood Origin Working Group meeting scheduled for November 22 2017. There is a need to be in a position to present some evidence about the consumer point of order experience at this meeting.
From our discussions it is clear we need to focus on the most immediate point, that being the November 22 meeting in Canberra. It is hoped that through a well designed market research study, evidence about the experience consumers have in seeking and receiving information about the Country of Origin of the seafood they are looking to purchase can be provided. To achieve this in the short window available the research will need to be tightly defined in scope and coverage and pragmatic in what we can reasonably achieve.

Objectives

1. Build an evidence base to describe and measure the consumer experience at point of order specifically in regards to the information available around the Country of Origin of seafood they are considering purchasing.
Communities
Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
Industry