8
results

Investigate changes in acceptance of wild caught Barramundi in the foodservice and hospitality market sectors

Project number: 2019-067
Project Status:
Completed
Budget expenditure: $225,870.00
Principal Investigator: Jayne M. Gallagher
Organisation: Honey and Fox Pty Ltd
Project start/end date: 10 May 2020 - 1 Aug 2021
Contact:
FRDC
TAGS
Wild Catch
Rac Qld
Rac Nt
Quality
Marketing
SPECIES
Barramundi

Need

The recent market failure of wild-caught Barramundi has seen the price to fishers fall to an all-time low. Anecdotal information suggests that this failure is, in part, from a lack of development in packaging, presentation and grading of product, and has seen demand from the foodservice and hospitality sectors decline over time. Research as to what the wild catch Barramundi sectors require today in terms of user-friendly packaging and presentation should be undertaken to define what requirements are needed in order to improve market share for this iconic species. Research is also needed to ensure that any new approach undertaken by the wild Barramundi sector is supported by the market. Understanding current and desired market positioning vis a vis competitors as well as what is needed to achieve the desired positioning will assist this.

Objectives

1. To research the food service and hospitality sectors to gain insights into the drivers and barriers in demand for wild caught barramundi across the different industry sectors
2. To document new packaging, presentation and quality requirements needed in order to improve market share for wild caught barramundi.
3. To identify and document resources that can be used by barramundi fishers to develop, trial and evaluate new product packaging formats, product presentation and quality requirements targeting the needs of the food service and hospitality sectors
4. To develop and extend a wild barramundi market development and positioning strategy

Final report

ISBN: 978-0-9876352-8-0
Authors: Ms Jayne Gallagher Dr Joanne Freeman Dr Janet Howieson Prof Meredith Lawley
Final Report • 2023-05-12 • 2.58 MB
2019-067-DLD.pdf

Summary

In 2017 and 2018, wild-caught Barramundi fishers experienced large price fluctuations, with prices falling to an all-time low. Anecdotal information suggested that this was, in part, due to a lack of development in packaging, presentation and grading of products, which in turn had seen demand from the foodservice and hospitality sectors decline over time.
Foodservice operators rely on and have business models built around consistent supply, quality, and price. Farmed Barramundi (Australian and imported) businesses have, over the past 10 years, spent considerable time and resources on improving quality and have increased production to fill supply gaps when wild-caught Barramundi is not available. Many food service sectors have responded very positively to this, such that Barramundi is now a very common product offering.
At a Queensland Seafood Marketers Association workshop attended by key Barramundi businesses held in June 2018, it was agreed that further research was needed to understand what the wild catch Barramundi sector needs to deliver in terms of user-friendly packaging and presentation to ensure that the market supported any new approach undertaken by the wild Barramundi sector.
This report details the results of a comprehensive market study to better understand the foodservice sectors and their needs was considered critical for the wild Barramundi industry to build and implement a cohesive market development strategy - incorporating consumer education, product development and supply chain improvement.
Final Report • 2023-05-12 • 273.18 KB
2019-067 Attachment 1_Proposed sampling strategy for Australian Wild BarramundiDec19.pdf
Final Report • 2023-05-12 • 229.79 KB
2019-067 Attachment 2 Foodservice_and_hospitality_sectors Survey.pdf
Final Report • 2023-05-12 • 97.08 KB
2019-067 Attachment 3_Supply Chain Interview protocol.pdf
Final Report • 2023-05-12 • 127.87 KB
2019-067 Attachment 4 Online Food Service Survey.pdf
Final Report • 2023-05-12 • 53.93 KB
2019-067 Attachment 15_BarraUXAudit.pdf
Final Report • 749.42 KB
2019-067 Attachment 5 Desktop review of existing consumer research.pdf
Final Report • 146.33 KB
2019-067 Attachment 6a Fisher Interview Protocol.pdf
Final Report • 200.67 KB
2019-067 Attachment 6b Fisher response summary NT and QLD.pdf
Final Report • 308.98 KB
2019-067 Attachment 7_AWB Fisher Insights_16 Feb 21.pdf
Final Report • 4.36 MB
2019-067 Attachment 8_Final USC Report.pdf
Final Report • 876.40 KB
2019-067 Attachment 9_H&F Chef Survey Results_14 Jan 21 final.pdf
Final Report • 101.77 KB
2019-067 Attachment 10 COP Flow Chart.pdf
Final Report • 214.31 KB
2019-067 Attachment 11 whole chilled barramundi final spec.pdf
Final Report • 258.13 KB
2019-067 Attachment 12 Final Frozen Barramundi Fillets.pdf
Final Report • 454.03 KB
2019-067 Attachment 13 COP_ Wild Barramundi Best Practice_Final.pdf
Final Report • 3.74 MB
2019-067 Attachment 14 Packaging Report Final draft 2022 Australian Wild Barramundi.pdf
Final Report
2019-067 Attachment 16_ Draft AWB Website.pdf
Final Report • 863.43 KB
2019-067 Attachment 17 AWB draft trust mark.pdf
Final Report • 5.59 MB
2019-067 Attachment 18 AustralianWildBarramundi_Strategy_2023-web.pdf
Final Report • 211.14 KB
2019-067 Attachment 19a_Honey and Fox Social media posting.pdf
Final Report • 1,007.41 KB
2019-067 Attachment 20 AWB Project Website Pages.pdf
Final Report • 8.25 MB
2019-067 Attachment 21_ November 2021 Strategy Workshops.pdf
Final Report • 10.06 MB
2019-067 Attachment 22 January 2021 workshop.pdf
 
 array:3 [
  0 => "1089"
  1 => "5057+5082+5055+4993+5099+5098"
  2 => "/project-search"
]
Industry
PROJECT NUMBER • 2019-003
PROJECT STATUS:
COMPLETED

Harvest and slaughter methods for farmed Barramundi to minimise fish stress and achieve premium market quality and improved fish welfare outcomes

The Australian Barramundi Farmer's Association (ABFA) has learned how harvest teams on farms can take simple preparatory steps to ensure the quality and consistency of Australian farmed Barramundi reaching the market. Scientists have worked with farmers that have nurtured their Barramundi for...
ORGANISATION:
Department of Agriculture and Fisheries EcoScience Precinct
TAGS
Training
Quality
Law
Harvest Strategy
Cost
SPECIES
Barramundi
FINAL REPORT
•
PUBLISHED DATE: 15 Dec 2022
2019-003-DLD.pdf
 
 array:3 [
  0 => "1089"
  1 => "5006+4973+5082+5040+4966+5059+5003"
  2 => "/project-search"
]
Industry
PROJECT NUMBER • 2018-140
PROJECT STATUS:
COMPLETED

Strengthening the ABFA Quality Framework

The Australian Barramundi Farmers’ Association (ABFA) supports its members to strive to differentiate Australian farmed Barramundi on quality, safety, and sustainability. A critical aspect in building market share and securing premium price is assuring buyers and consumers that every meal of...
ORGANISATION:
Australian Barramundi Farmers Association (ABFA)
TAGS
Survey
Supply Chain
Quality
Marketing
Management
SPECIES
Barramundi
FINAL REPORT
•
PUBLISHED DATE: 01 Jul 2022
2018-140-DLD.pdf
 
 array:3 [
  0 => "1089"
  1 => "5009+5412+5069+5021+5022+4997+5099+4990"
  2 => "/project-search"
]
Environment
PROJECT NUMBER • 2018-047
PROJECT STATUS:
COMPLETED

Barramundi origins: determining the contribution of stocking to the Barramundi catch on Queensland's east coast

Researchers from Queensland’s Department of Agriculture and Fisheries, James Cook University, and the University of Western Australia tested a range of otolith-based and genetic methods to identify hatchery-born from wild-born Barramundi. The project took place in the Dry Tropics region, where...
ORGANISATION:
Department of Agriculture and Fisheries EcoScience Precinct
TAGS
Stock Assessment
Rac Qld
Otolith
Mortality
Modelling
SPECIES
Barramundi
FINAL REPORT
•
PUBLISHED DATE: 24 Feb 2022
2018-047-DLD.pdf
 
 array:3 [
  0 => "1089"
  1 => "5129+4973+5009+5082+5058+5040+5396+5102+4983"
  2 => "/project-search"
]
Industry
PROJECT NUMBER • 2017-247
PROJECT STATUS:
COMPLETED

Wild catch Barramundi Workshop to explore future options to improve fisheries

1. Convene a Barramundi stakeholder workshop in Cains on June 29th 2. Identify and agree causes of market failure 3. Confirm participants who will be responsible for Actions agreed
ORGANISATION:
Queensland Seafood Marketers Association Inc (QSMA)
TAGS
Traditional
Supply Chain
Stock Assessment
Quality
Post Harvest
SPECIES
Barramundi
REPORT
•
PUBLISHED DATE: 01 Jun 2020
2017-247-DLD.pdf
 
 array:3 [
  0 => "1089"
  1 => "5012+5040+4989+5071+5003+4990"
  2 => "/project-search"
]
Industry
PROJECT NUMBER • 2017-169
PROJECT STATUS:
COMPLETED

Assessing the nutritional value of Australian Barramundi

Farmed Australian barramundi (Lates calcarifer) is a reasonably well-recognised fish product in the Australian marketplace, however, its nutritional value and health benefits compared to other animal protein and seafoods is not quantified and widely known by consumers. This study assessed the...
ORGANISATION:
James Cook University (JCU)
TAGS
Nutrition
Marketing
Fishing Technology
Consumer Health
Consumer
SPECIES
Barramundi
FINAL REPORT
•
PUBLISHED DATE: 01 Mar 2020
2017-169-DLD.pdf
 
 array:3 [
  0 => "2426+2309+2583+2570+2569+2568+2565+2200+2198+2197+2195+2194+2553+3374+2902+1665+1664+1653+2836+2835+2815+2812+2811+3226+3158+3157+3150+3149+1455+1433+1432+1373+4225+4218+4216+4215+4204+3864+1305+3693+3683+3666+3665+1298+1196+4095+4091+1089+3799+3798+3797+866+865+848+847+836+777+3785+3782+602+4878+4874+4869+153+152+147+139+138+137+4778+123+122+121+119+115+111+110+4704+4691+4684+98+95+94+92+86+83+80+78+75+71+4645+4634+4627+4622+70+67+62+60+58+55+54+53+52+51+49+48+41+4576+4558+24+23+4532+4529"
  1 => "4994+5009+4992+5028"
  2 => "/project-search"
]
Environment
 array:3 [
  0 => "1089+4771"
  1 => "4994+5105+4984+5040+5005+4982+4990"
  2 => "/project-search"
]
Industry
View Filter

Research

Category

Product Type

Species

Organisation