From television cooking shows to social media, an intensified media focus on food has increased public visibility of issues of food provenance and sustainability in recent years. This has profoundly changed the communications landscape in which Australian food industries operate. There is now increased scrutiny and criticism of food industry activities not just from the ‘usual suspects’ (such as environmental activists), but also from a range of new players: celebrity chefs, food bloggers, social media ‘clicktivists’, and other media influencers. On the issue of sustainable seafood, these influencers have often been successful in securing a greater share of media ‘voice’ than industry itself. This is concerning because influencers’ messages are not always aligned with industry claims or with Government sustainability assessments. We know from international research that food celebrities and food media can either encourage or deter seafood consumption depending on the message (Bowman & Stewart 2013), but we don’t yet know what the impact is of Australian media, and media influencers, on consumer purchasing intentions, their attitudes and beliefs regarding the sustainability of Australian seafood, and the social acceptability of the industry. Aligning with National Priority 1 and its focus on industry communications strategy, this project will examine media coverage of Australian domestic fisheries sectors to identify: the messages about sustainable seafood prominent in Australian media; the media influencers, strategies, and professional networks underpinning their circulation; and how these messages are understood and interpreted by consumers. This knowledge will be used to inform communication strategies that will ensure clearer sustainability messages, reduce consumer confusion, and improve consumer trust in the Australian seafood industry.

The Australian sea lion (Neophoca cinerea) is the only endemic species of Australian pinniped and is listed as Vulnerable under the EPBC Act due to historical reduction in numbers, declining population trends, limited biological productivity and continued bycatch in various fisheries. Measures to mitigate sea lion mortality in the Commonwealth's Southern and Eastern Scalefish and Shark Fishery include extensive gillnet fishing closures that have led to significant displacement of fishing effort. Despite the measures to protect South Australian sea lion colonies, pup production has been estimated to have declined at most South Australian colonies and overall by 2.9% per year or 4.4% per breeding cycle between 2004-2008 and 2014-2015 (Goldsworthy et al., 2015).

Gillnet exclusion areas have also been proposed in the Western Australian Demersal Gillnet and Demersal Longline Fisheries, however these have not yet been implemented, in part due to uncertainties in the current status of most Western Australian sea lion colonies and risk of unintended consequences from displaced fishing effort. Despite the high level of conservation concern for this species and the severity of fishery management measures aimed at reducing their bycatch mortality, abundance has not been estimated for most WA colonies since the early-1990s (Gales 1993). Contemporary assessments of colony status are therefore required to identify the WA colonies that are most at risk from depletion (either through fisheries bycatch or other natural or anthropogenic processes) and guide effective conservation decisions.

Historically, monitoring has involved a 'boots-on-the-ground' approach to count the numbers of pups being born. However, this approach is expensive, logistically difficult, hazardous and entirely dependent on accurate estimation of the timing of colony-specific pupping seasons. It is therefore proposed to evaluate the feasibility and cost-effectiveness of remote camera methods to collect alternative sea lion abundance estimates.