Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment
FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.
There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.
This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).
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Pathways and opportunities to reduce the carbon footprint of the Australian prawn farming industry
Developing a framework to evaluate capability and capacity investment and implementation
The FRDC’s Capability and Capacity Building Plan identifies three objectives:
• Investing in people to strengthen capability and capacity, showcasing career and development pathways to enable and empower our future workforce.
• Establishing shared principles, values and trust through new ways of working to enable culture change and adoption.
• Developing confidence, resilience and courage to solve problems manage uncertainty, respect and support each other.
In turn, the plan outlines a range of initiatives the FRDC is investing in to achieve these objectives.
One of the key needs under the plan is to monitor and evaluate capability and capacity building initiatives to showcase impact, identify lessons and adapt and improve. This proposal outlines First Person Consulting’s (FPC) proposed approach to developing a framework to evaluate the FRDC’s capability and capacity initiatives.