Australian rock lobster fisheries constitute a range of the most economically valuable seafood industry components of the Australian economy. Despite a 16 per cent decrease in the volume of production the combined Australian lobster fisheries generated a landed value of AU$403.8 million in 2008-09 , ranking as the most economically valuable of the wild catch fisheries.

New Zealand rock lobster fisheries generated an estimated NZ$184 million in 2008/09 .

Australia and New Zealand share a common species – cold water southern rock lobster, Jasus edwardsii – whilst Australia also produces western and tropical rock lobsters, Panulirus species, from temperate and warm waters in Western Australia and Queensland respectively.

As a consequence of the markedly different circumstances in the Australian and New Zealand lobster fisheries and the industries which are dependent upon them there has been increased interest from Australian industry participants and management agencies in the New Zealand research and management processes and outcomes.

The principal ‘architects’ of the 2011 trans-Tasman Congress are confident that the chosen theme of ‘productivity’ is one of sufficient scope to draw together the best available information and advice in regard to the complete product chain for rock lobsters.

The exchange of information, ideas and aspirations at the 2011 trans-Tasman 7th Rock Lobster Congress will streamline and accelerate stock rebuild initiatives and enable greater efficiency gains in terms of research and compliance spend across the various fisheries’ jurisdictions.

The seafood industry is comprised of national, state, regional and sector organisations all of whom have a "client group" with which two-way communication and connection is anticipated. It is also noted that industry organisations have identified the need to improve lines of communication between industry associations and their members as being critical for many associations survival.

Industry organisations have articulated the issues that impact on their associations'/organisations effectiveness and which they believe should be researched and could be addressed through improved and coordinated communication strategies via a research project.

The identified issues are:

• Defining how organisations are relevant and what value is being offered to members;
• Lack of clarity as to what ‘product’ is being offered;
• A lack of clarity as to what associations' key messages are for their members and broader industry;
• A disjunct between the message being sent by groups and those receiving it;
• Misunderstanding of what is being said amongst many competing messages;
• Different priorities at top and bottom of associations' organisational structures;
• Confusion amongst members as to who’s who and why. What do the different levels of organisations do? What representation do or don’t they have?
• All of the above were made more difficult by a general lack of support and funding for associations.

No one group has the resources or skills set to address all of these issues, but the issues were common across all sectors and jurisdictions and a cooperative approach was considered to be possible and beneficial.