Trans Tasman Rock Lobster Industry Congress - Locking in the Future: 2017-2025
Australian and New Zealand Rock Lobster is a high value product that has strong recognition in their local and export markets. There are $Billions tied up in capital investment across the combined jurisdictions of the Trans-Tasman lobster fisheries. As with most other wild caught fisheries and seafood sectors Trans-Tasman lobster fisheries face similar challenges in regards to, sustainability, threats to / competition for the resource and resource access, product quality and food safety, implications from aquaculture production and applying and taking advantage of new and emerging technologies. In addition to these common industry issues, lobster fisheries produce a product that is predominantly for live export which adds further challenges such as barriers to trade and trade agreements, complex supply chains and understanding the ‘what and where’ of new market opportunities.
Well organised and educational forums such as Trans-Tasman Rock Lobster Congresses enable a sharing of information and a collaborative approach to addressing challenges and sharing successes. Since first being held in 1999 the biennial Rock Lobster conferences have become the pre-eminent forum for the respective Trans-Tasman lobster industries to consider and address the many challenges across the supply chain. There is never a shortage of key issues and topics to address and bring together in a common theme to deliver a successful Trans-Tasman Industry Congress that has the support of all the key industry bodies and wider stakeholders.
Social and Economic Evaluation of the Victorian Wild-catch Seafood and Aquaculture Industry – STAGE 1
The need to evaluate the economic and social contribution of the Victorian Seafood Industry to Victorian communities has been identified by the VicRAC (formally VicFRAB) as an urgent and high priority. Currently no such data exist, but the need is clear. Firstly, an evaluation is required to inform the Victorian Government of the likely impacts of resource management decisions on coastal communities. Second, an evaluation is necessary to provide information to the Victorian public about the benefits that flow from the professional fishing sector, beyond a total annual value calculated from beach prices.
FRDC also have identified a strong need for a coordinated approach to evaluate the Industry across the States and Territories, so that a national picture of the value of Australian Seafood Industry can be determined.
Recent FRDC-funded research in NSW, led by A/Prof Kate Barclay, to evaluate the social and economic value of coastal professional wild-catch fisheries, has provided a strong basis for developing this national framework, and the methods suitable for addressing the specific needs of the Victorian Industry.
We propose the Victorian social/economic evaluation study consist of a two-stage approach, in order to ensure the most appropriate methods are used, the outputs are relevant, and that the evaluation achieves a high level of industry support and participation.
Stage 1 consists of developing a fully-costed methodology for a Victorian evaluation which also could be scaled up for a national evaluation. This stage would also develop collaborative partnership with, and support from, the Victorian Industry sectors.
Stage 2 would consist of the Evaluation Study itself – data collection, analysis and dissemination – based on the outputs of Stage 1.
Stage 1 would run in January 2017 – March 2017. Stage 2 EOI would be submitted to VicRAC for consideration in March 2017.
This application seeks support for Stage 1.
Final report
The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.
As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.
This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.RAC QLD: Queensland Seafood Marketing Symposium
Although a $2.7 billion industry,the Australian Seafood lags behind otherp rimary producers in its ability to centrally organise, market and represent itself to consumers,regulators and the general public.
There remains a strong need for seafood producers (fishers and farmers) to understand the curren seafood market, supply chainand advances in product development and marketing.
A marketing symposium would provide industry with an update on the current trends and approaches, it would further benefit industry by benefit industry by:
1. Informing participants how effective marketing works
2. Inspiring participants with practical examples of effective marketing they could apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill
4. Identify and explain new marketing channels and the opportunities they present
5. Demonstrating how to incorporate a systematic approach to developing a brand
6. Identifying meaningful and distinct consumer markets through market segmentation
It is clear that the priority audience for the symposium are fishers and farmers looking to improve their profitabulity
Final report
The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.
One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.
There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.
Project products
Investigating the use of trace element profiles to substantiate provenance for the Australian prawn industry
Assess causes and implications of anomalous low lobster catch rates in the shallow water areas near the centre of the Western Rock Lobster fishery
A reduction in fishing effort in 2008 and change to quota management in 2010 resulted in record low harvest rates and high biomass levels across the Western Rock lobster fishery.
Counter to this trend however has been the increasingly low catch rates that have been observed in the shallow water areas (20 m) near the centre (and possibly other areas) of the fishery over a much longer time period. The adjacent deep water areas show good catch rates comparable with the rest of the fishery.
The low catch rates in the shallow water (20 m) of the fishery are particularly surprising given the relatively high levels of puerulus recruitment immediately to the north and south of this region, which would suggest there should be high levels of sub-legal and legal biomass, and thus good catch rates in the shallows.
Unlike areas that have recently been impacted by the 2011 marine heat wave (e.g. Kalbarri), the processes behind the atypical catch rates in this central shallow water region are unknown and appear to form a worsening long term trend.
In the short term, this trend could impact stock assessments. In the longer term, an expansion of a low catch rate region could result in significant reduction in the overall productivity of the fishery.
Understanding the processes behind the unexpected low catch rates will allow prediction of future trends, management adaptation and the potential for mitigation.
Final report
These objectives of the research were achieved, in particular standardised meshed pot catch and release surveys were highly useful to establish the extent of the low catch zone and that sub-legal to early juvenile lobster were found to be indicative of the low catch zone. The iterative assessment process, presented to fishers over multiple workshops, indicated that loss of essential habitat, relating to early juvenile lobster survival or recruitment success, was the most likely causative factor of the low catch zone.
To inform the stock assessment and management of the fishery, the project has highlighted the importance of data on 1) the abundance of sub-legal lobster in near shore habitats and 2) monitoring change in/condition of near shore habitats as a potential indicator of early juvenile lobster survival or recruitment success for the stock assessment and management of the WRL fishery. The project has highlighted that limited historical data is available on these potential indicators, but new FRDC WRL IPA funded projects have subsequently been created to further synthesise available information and collect new data for both early juvenile / pre-recruit lobster abundance (FRDC 2019-159 Independent Shallow Survey) and condition and change in near shore habitats (FRDC 2019-099 Habitat as a limit to Western Rock Lobster recruitment) to further inform the stock assessment and management of the fishery.
Australian Prawn Farmers Association (APFA) Strategic and R&D Plan 2020-25
Implementing and evaluating the Australian Seafood Trade Agenda 2016 - 2018 - Seafood Trade Advisory Group (STAG)
Australian seafood exporters still face a number of formal technical (e.g. SO2 in canned Abalone) and informal systemic barriers (e.g. deemed value) to trade which add cost and complexities which in the longer term could result in the opportunities created in the recent conclusion of a suite of FTAs with Asian markets not being fully realised.
The 2014 Seafood Exporters Forum (45 exporters participated) agreed to continue the STAG to continue to focus on key priorities for the most important markets (China, Hong Kong and Japan). Other sectors were invited to join the STAG provided they support the STAG activities with resources and communicate according to the agreed key messages (outlined in the STAG Trade Agenda).
Research on macro economic trends in important markets and potential FTA implementation issues that may impede capitalisation on the opportunities provided by those FTAs and are reflected in the agreed Seafood Trade Agenda priorities for 2016-2018 (attached). Having a unified voice on these priorities and addressing issues as they arise is the cornerstone of the success of the STAG to date.
The STAG needs to coordinate communication and extension of research as well as continue to prioritise research priorities to keep access to global markets. As a relatively new group the STAG needs to formalise partnership arrangements that includes more industry sectors, implement a governance structure and establish a more stable funding base, including the establishment of a secretariat with capacity to respond to issues and responsibility for implementing and reporting on the Trade Agenda.
This project will provide the co-contribution agreed for the PASE funded Seafood Asian Seafood Market Access Project. The funds from this project will be used to ensure that the outcomes of the PASE project are communicated and extended effectively to industry and that industry issues are communicated back to the project team. It will establish a new governance and reporting arrangement for the STAG and negotiate with the newly forming national peak body for it to assume the ongoing secretariat role for the STAG.
Report
1.Consultation with seafood exporters and industry associations to determine and agree on trade and market access priorities for inclusion in the Seafood Trade and Market Access Agenda andAction Plan 2016-2018 (see Appendix 2).
2.Maintaining government relationships and providing seafood input to the priority trade and market access negotiations
3.Communicating with stakeholders (industry, government and communities) about progress addressing the seafood industry trade and market access priorities.
4.Researching and monitoring market and consumer trends in key markets providing a market intelligence service to seafood exporters
5.Developing and maintaining relationships with key organisations (industry, research and government) in key markets to facilitate resolution of trade and market access issues and tomaintain existing market access.