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Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

Project number: 2022-209
Project Status:
Completed
Budget expenditure: $182,505.00
Principal Investigator: Darryl P. Anderson
Organisation: Anvil Media
Project start/end date: 13 Jul 2023 - 30 Jan 2024
Contact:
FRDC
TAGS
Rac Wa
Rac Sa
Rac Qld
Communications

Need

FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

Objectives

1. Increase the awareness of innovation and sustainability in wild catch seafood producers and their link to ongoing local seafood supply.
2. Increase the socio-economic development in coastal fishing communities.
3. Improve social acceptability and perception of the people, products, and organisations who are part of the regions featured in the series.

Website

Website • 2025-01-22
Take a Deep Dive_FRDC

Summary

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild catch fishing, innovation across the sector and its socio-economic benefits.
 
The videos were used in a social media campaign "Take a deep dive into wild catch fishing" with further details on the campaign and the videos available on the FRDC website here: https://www.frdc.com.au/take-deep-dive-wildcatch-fishing
Industry
Industry
Industry
PROJECT NUMBER • 2022-205
PROJECT STATUS:
COMPLETED

Pathways and opportunities to reduce the carbon footprint of the Australian prawn farming industry

This report provides an updated assessment of the carbon footprint of farmed prawns in Australia, building upon the foundation laid by previous projects (FRDC Project 2020-089), which focused on the overall carbon footprint of the fisheries and aquaculture sector. This project involves a...
ORGANISATION:
Blueshift Consulting
TAGS
Sustainability
Energy
Energy
Aquaculture
SPECIES
Black Tiger Prawn
Environment

Developing a framework to evaluate capability and capacity investment and implementation

Project number: 2022-203
Project Status:
Current
Budget expenditure: $69,825.00
Principal Investigator: Patrick Gilmour
Organisation: First Person Consulting
Project start/end date: 26 Jun 2023 - 29 Jul 2026
Contact:
FRDC

Need

The FRDC’s Capability and Capacity Building Plan identifies three objectives:
• Investing in people to strengthen capability and capacity, showcasing career and development pathways to enable and empower our future workforce.
• Establishing shared principles, values and trust through new ways of working to enable culture change and adoption.
• Developing confidence, resilience and courage to solve problems manage uncertainty, respect and support each other.
In turn, the plan outlines a range of initiatives the FRDC is investing in to achieve these objectives.
One of the key needs under the plan is to monitor and evaluate capability and capacity building initiatives to showcase impact, identify lessons and adapt and improve. This proposal outlines First Person Consulting’s (FPC) proposed approach to developing a framework to evaluate the FRDC’s capability and capacity initiatives.

Objectives

1. We understand the key objective of this project is to develop an evaluation framework that can be applied to capability and capacity initiatives to:• showcase impact and change• fulfill FRDC’s performance reporting requirements• identify lessons and insights that can help improve initiatives and investment decisions
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