The seafood industry is comprised of national, state, regional and sector organisations all of whom have a "client group" with which two-way communication and connection is anticipated. It is also noted that industry organisations have identified the need to improve lines of communication between industry associations and their members as being critical for many associations survival.

Industry organisations have articulated the issues that impact on their associations'/organisations effectiveness and which they believe should be researched and could be addressed through improved and coordinated communication strategies via a research project.

The identified issues are:

• Defining how organisations are relevant and what value is being offered to members;
• Lack of clarity as to what ‘product’ is being offered;
• A lack of clarity as to what associations' key messages are for their members and broader industry;
• A disjunct between the message being sent by groups and those receiving it;
• Misunderstanding of what is being said amongst many competing messages;
• Different priorities at top and bottom of associations' organisational structures;
• Confusion amongst members as to who’s who and why. What do the different levels of organisations do? What representation do or don’t they have?
• All of the above were made more difficult by a general lack of support and funding for associations.

No one group has the resources or skills set to address all of these issues, but the issues were common across all sectors and jurisdictions and a cooperative approach was considered to be possible and beneficial.

Every time you fly, you listen to the flight attendant state, “In the unlikely event of an emergency, it is important that etc”. The message is continually reinforced so that, in the event of an incident, you will know exactly how to adopt the brace position and put on a life jacket.

Similarly, regular trials of the Seafood Incident Response Plan (SIRP) need to be held to reinforce industry awareness of its existence and ensure that the SIRP is responsive and relevant.

Australian seafood has an excellent reputation when it comes to food safety but we are potentially only one step from a disaster.

E.g. 22 December 2011 headlines “WA grown oysters off the Christmas Menu”. A headline such as this can have a highly detrimental effect on the Australian seafood industry if not properly managed. In this case, the SIRP was implemented as a level 1 emergency (Watching brief).

This does, however, highlight why it is important that the seafood industry is regularly reminded of the existence of the SIRP

SSA on behalf of the Australian seafood industry has been responsible for the development and ongoing maintenance of the SIRP.

The SIRP co-exists with other existing incident response protocols and provide guidance to the seafood industry as to how to respond and thus minimize damage to the industry resulting from an adverse incident.

This SIRP trial workshop is planned as a prelude to the Australasian Aquaculture Conference & Trade Show (1-4 May 2012, at the Melbourne Convention & Exhibition Centre)

A unique opportunity exists for key stakeholders to participate in the SIRP trial and attend the Conference.

The key outcomes from the workshop will be presented to conference delegates at Australasian Aquaculture.

The Australian aquaculture industry and associated supply chains will be the major focus of this particular trial.