This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives:

1. To enable SFM to develop effective marketing initiatives in order to enhance the tourist experience at the market, thereby leading to improved revenue and profit, including from sales of seafood products, for SFM and its retailers.
2. To guide the seafood industry in developing effective strategies to improve consumer perceptions of Australian seafood. SFM provides an ideal conduit to reach these consumers.

Via email on 4 April 2014, the CRC decided to terminate the project citing the reason that Sydney Fish Market (SFM) no longer wished to pursue the originally approved objectives. Prior to the termination, UniSA has carried out the following tasks:

1. A focus group survey involving participants from SFM
2. A demographic survey
3. A pretest survey regarding visitors’ perceptions of SFM

This report details the findings of the second and third surveys. A copy of the focus group transcript has earlier been submitted to SFM.

This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives:

1. To enable SFM to develop effective marketing initiatives in order to enhance the tourist experience at the market, thereby leading to improved revenue and profit, including from sales of seafood products, for SFM and its retailers.
2. To guide the seafood industry in developing effective strategies to improve consumer perceptions of Australian seafood. SFM provides an ideal conduit to reach these consumers.

Via email on 4 April 2014, the CRC decided to terminate the project citing the reason that Sydney Fish Market (SFM) no longer wished to pursue the originally approved objectives. Prior to the termination, UniSA has carried out the following tasks:

1. A focus group survey involving participants from SFM
2. A demographic survey
3. A pretest survey regarding visitors’ perceptions of SFM

This report details the findings of the second and third surveys. A copy of the focus group transcript has earlier been submitted to SFM.

This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives:

1. To enable SFM to develop effective marketing initiatives in order to enhance the tourist experience at the market, thereby leading to improved revenue and profit, including from sales of seafood products, for SFM and its retailers.
2. To guide the seafood industry in developing effective strategies to improve consumer perceptions of Australian seafood. SFM provides an ideal conduit to reach these consumers.

Via email on 4 April 2014, the CRC decided to terminate the project citing the reason that Sydney Fish Market (SFM) no longer wished to pursue the originally approved objectives. Prior to the termination, UniSA has carried out the following tasks:

1. A focus group survey involving participants from SFM
2. A demographic survey
3. A pretest survey regarding visitors’ perceptions of SFM

This report details the findings of the second and third surveys. A copy of the focus group transcript has earlier been submitted to SFM.

This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives:

1. To enable SFM to develop effective marketing initiatives in order to enhance the tourist experience at the market, thereby leading to improved revenue and profit, including from sales of seafood products, for SFM and its retailers.
2. To guide the seafood industry in developing effective strategies to improve consumer perceptions of Australian seafood. SFM provides an ideal conduit to reach these consumers.

Via email on 4 April 2014, the CRC decided to terminate the project citing the reason that Sydney Fish Market (SFM) no longer wished to pursue the originally approved objectives. Prior to the termination, UniSA has carried out the following tasks:

1. A focus group survey involving participants from SFM
2. A demographic survey
3. A pretest survey regarding visitors’ perceptions of SFM

This report details the findings of the second and third surveys. A copy of the focus group transcript has earlier been submitted to SFM.

The packaging industry is a rapidly evolving area due to the development of new plastics and films, new machinery and changing consumer trends. There is an opportunity for the seafood industry to use these latest techniques when developing packaged seafood products to satisfy consumer and retailer demands. However, there is often poor information transfer to the seafood processors regarding developments in newer packaging technologies and machines. Seafood processors that are considering the introduction of packaged products or changing existing process lines need direct experience and knowledge of the types of equipment and packaging films that are available. This Master Class aimed to provide information to industry on the latest packaging techniques that are available and provide practical experience in using a variety of packaging equipment.

The Master Class was held in July 2013 at Multivac's state-of-the-art training facility in Melbourne. It involved a combination of Australian Seafood CRC researchers presenting in combination with Multivac representatives who explained the capability of their particular equipment. The workshop was well attended, with a total of 24 attendees from industry and also scientists from the South Australian Research and Development Institute, Curtin University and the Queensland Department of Agriculture and Fisheries.

The packaging industry is a rapidly evolving area due to the development of new plastics and films, new machinery and changing consumer trends. There is an opportunity for the seafood industry to use these latest techniques when developing packaged seafood products to satisfy consumer and retailer demands. However, there is often poor information transfer to the seafood processors regarding developments in newer packaging technologies and machines. Seafood processors that are considering the introduction of packaged products or changing existing process lines need direct experience and knowledge of the types of equipment and packaging films that are available. This Master Class aimed to provide information to industry on the latest packaging techniques that are available and provide practical experience in using a variety of packaging equipment.

The Master Class was held in July 2013 at Multivac's state-of-the-art training facility in Melbourne. It involved a combination of Australian Seafood CRC researchers presenting in combination with Multivac representatives who explained the capability of their particular equipment. The workshop was well attended, with a total of 24 attendees from industry and also scientists from the South Australian Research and Development Institute, Curtin University and the Queensland Department of Agriculture and Fisheries.

The packaging industry is a rapidly evolving area due to the development of new plastics and films, new machinery and changing consumer trends. There is an opportunity for the seafood industry to use these latest techniques when developing packaged seafood products to satisfy consumer and retailer demands. However, there is often poor information transfer to the seafood processors regarding developments in newer packaging technologies and machines. Seafood processors that are considering the introduction of packaged products or changing existing process lines need direct experience and knowledge of the types of equipment and packaging films that are available. This Master Class aimed to provide information to industry on the latest packaging techniques that are available and provide practical experience in using a variety of packaging equipment.

The Master Class was held in July 2013 at Multivac's state-of-the-art training facility in Melbourne. It involved a combination of Australian Seafood CRC researchers presenting in combination with Multivac representatives who explained the capability of their particular equipment. The workshop was well attended, with a total of 24 attendees from industry and also scientists from the South Australian Research and Development Institute, Curtin University and the Queensland Department of Agriculture and Fisheries.

The packaging industry is a rapidly evolving area due to the development of new plastics and films, new machinery and changing consumer trends. There is an opportunity for the seafood industry to use these latest techniques when developing packaged seafood products to satisfy consumer and retailer demands. However, there is often poor information transfer to the seafood processors regarding developments in newer packaging technologies and machines. Seafood processors that are considering the introduction of packaged products or changing existing process lines need direct experience and knowledge of the types of equipment and packaging films that are available. This Master Class aimed to provide information to industry on the latest packaging techniques that are available and provide practical experience in using a variety of packaging equipment.

The Master Class was held in July 2013 at Multivac's state-of-the-art training facility in Melbourne. It involved a combination of Australian Seafood CRC researchers presenting in combination with Multivac representatives who explained the capability of their particular equipment. The workshop was well attended, with a total of 24 attendees from industry and also scientists from the South Australian Research and Development Institute, Curtin University and the Queensland Department of Agriculture and Fisheries.

The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better market access to China for Australian seafood will mean exporters will have to adapt the way they do business in China.

This industry bursary allowed the recipient to attend the 2013 Harvard course entitled “Marketing Strategies for Profitable Growth” based in Shanghai. Over the course of the four day program participants using the case study method examined the successful marketing practices as well as the mistakes that have derailed companies operating in China and around the globe.

The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better market access to China for Australian seafood will mean exporters will have to adapt the way they do business in China.

This industry bursary allowed the recipient to attend the 2013 Harvard course entitled “Marketing Strategies for Profitable Growth” based in Shanghai. Over the course of the four day program participants using the case study method examined the successful marketing practices as well as the mistakes that have derailed companies operating in China and around the globe.

The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better market access to China for Australian seafood will mean exporters will have to adapt the way they do business in China.

This industry bursary allowed the recipient to attend the 2013 Harvard course entitled “Marketing Strategies for Profitable Growth” based in Shanghai. Over the course of the four day program participants using the case study method examined the successful marketing practices as well as the mistakes that have derailed companies operating in China and around the globe.

The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better market access to China for Australian seafood will mean exporters will have to adapt the way they do business in China.

This industry bursary allowed the recipient to attend the 2013 Harvard course entitled “Marketing Strategies for Profitable Growth” based in Shanghai. Over the course of the four day program participants using the case study method examined the successful marketing practices as well as the mistakes that have derailed companies operating in China and around the globe.