129,954 results

Tassal: Flesh quality issues in spring grown Atlantic Salmon

Project number: 2016-271
Project Status:
Completed
Budget expenditure: $31,722.00
Principal Investigator: Brad Evans
Organisation: Tassal Group
Project start/end date: 12 Oct 2017 - 16 Dec 2017
Contact:
FRDC
SPECIES
Atlantic Salmon

Need

Following customer complaints of excessive gape in harvested product in September 2016, there was a requirement to understand factors that may be contributing to quality issues. Historical records revealed that this is a common complaint during this period of the harvest cycle and this research is the first step in developing a long term strategy for understanding the issue and improving the consistency of harvest product throughout the year.

The aim of this study is to
(i) develop techniques to document and compare fish quality within CSIRO and Tassal,
(ii) benchmark the texture and gaping status of harvest fish
(iii) explore biochemical and structural factors that correlate to gaping
(iv) develop a longer term approach to monitoring and managing seasonal flesh quality issues.

Objectives

1. • Understand harvest stress effects upon flesh quality in Tassal salmon, and develop methodology to mitigate stress

Tassal: improved Atlantic Salmon enclosure netting

Project number: 2016-269
Project Status:
Completed
Budget expenditure: $289,000.00
Principal Investigator: Brad Evans
Organisation: Tassal Group
Project start/end date: 12 Oct 2017 - 28 Feb 2018
Contact:
FRDC
SPECIES
Atlantic Salmon

Need

Tassal farms Atlantic salmon in Tasmania, with the salmon typically contained using a single layer of netting constructed from polymeric (filament) fibres. These nets have approximately a 6 year lifespan during which time the breaking force for the strongest nets used decreases from 300 kg to around 160 kg. The nets are often damaged by predators (sharks and seals) attempting to take salmon from inside the nets.
There is evidence that sharks can bite and cut through the net but there is no direct evidence that seals damage the nets through biting (but this cannot be discounted). It would appear that seals tend to work on a hole or weakness through repeated nose/head punching at the aperture in an attempt to snare fish as they swim past. The seals also attempt to extract dead fish by the head or tail through the netting apertures.
Net damage and consequent stock loss is a major problem that Tassal wishes to address. Tassal has tried numerous netting systems to address the issues including wire netting, fine wires interlaced within the polymer netting structures, high strength fibre (e.g. Dyneema), plastic meshes etc all without commercial success (based on cost, practicality, poor service life due to corrosion etc.).
One approached currently being investigated by Tassal, which is showing promise, is the use of a stiffened polymer fibre netting material provided by a Japanese company. This product is expensive but not unacceptable if it provides a solution. However supply of this netting appears restricted and the company cannot currently supply to Tassal requirements. Based on the production process of the Japanese supplier, mesh sizes and netting width is limited.

Objectives

1. Demonstrate feasibility of three alternative options for seal-proof net structure
2. Recommend a structure to undergo scale-up for commercial seal-proof net trials
Industry
Industry
Adoption
Industry
Industry

Social and Economic Evaluation of the Victorian Wild-catch Seafood and Aquaculture Industry – STAGE 1

Project number: 2016-263
Project Status:
Completed
Budget expenditure: $6,200.00
Principal Investigator: Johnathon Davey
Organisation: Seafood Industry Victoria Inc (SIV)
Project start/end date: 24 Jan 2017 - 30 Mar 2017
Contact:
FRDC
TAGS
Wild Catch
Social Science
Social Science
Rac Vic
Economic

Need

The need to evaluate the economic and social contribution of the Victorian Seafood Industry to Victorian communities has been identified by the VicRAC (formally VicFRAB) as an urgent and high priority. Currently no such data exist, but the need is clear. Firstly, an evaluation is required to inform the Victorian Government of the likely impacts of resource management decisions on coastal communities. Second, an evaluation is necessary to provide information to the Victorian public about the benefits that flow from the professional fishing sector, beyond a total annual value calculated from beach prices.

FRDC also have identified a strong need for a coordinated approach to evaluate the Industry across the States and Territories, so that a national picture of the value of Australian Seafood Industry can be determined.

Recent FRDC-funded research in NSW, led by A/Prof Kate Barclay, to evaluate the social and economic value of coastal professional wild-catch fisheries, has provided a strong basis for developing this national framework, and the methods suitable for addressing the specific needs of the Victorian Industry.

We propose the Victorian social/economic evaluation study consist of a two-stage approach, in order to ensure the most appropriate methods are used, the outputs are relevant, and that the evaluation achieves a high level of industry support and participation.

Stage 1 consists of developing a fully-costed methodology for a Victorian evaluation which also could be scaled up for a national evaluation. This stage would also develop collaborative partnership with, and support from, the Victorian Industry sectors.

Stage 2 would consist of the Evaluation Study itself – data collection, analysis and dissemination – based on the outputs of Stage 1.

Stage 1 would run in January 2017 – March 2017. Stage 2 EOI would be submitted to VicRAC for consideration in March 2017.

This application seeks support for Stage 1.

Objectives

1. To develop a proposed set of work packages to evaluate the social and economic contribution of the Victorian seafood industry
2. To prioritise work packages in terms of cost, available data, feasibility, time, and what would be lost if not included in a Victorian evaluation of the seafood industry
3. To collaborate with the seafood industry to develop priorities and good engagement for a Victorian evaluation of the seafood industry
4. To collaborate with national stakeholders to ensure a Victorian study will be appropriate for scaling up to a national evaluation of the seafood industry
5. To use the workshops to develop a proposal for Stage 2, the social and economic evaluation itself

Final report

ISBN: 978-0-9953662-3-7
Authors: Kirsten Abernethy Kate Barclay Johnathon Davey
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.
Final Report • 2018-01-01 • 323.32 KB
2016-263-DLD.pdf

Summary

The FRDC Victorian Research Advisory Committee identified the need for a research project to measure the multiple social and economic contributions of the professional fishing and aquaculture sectors as an urgent and high priority. FRDC and the Human Dimensions Research (HDR) subprogram also identified a strong need for a coordinated approach and framework to evaluate professional fisheries across the States and Territories in Australia.

As such, 2016-263 Social and Economic Evaluation of the Victorian Wild-catch and Aquaculture Industries – STAGE 1 was funded by the VicRAC in early 2017. The purpose of the project was to determine the appropriate approach to take for Victorian fisheries in collaboration with industry. This scoping project had two aims. The first was to develop engagement, collaborative partnerships and support from the Victorian wild-catch and aquaculture industry sectors, for a fully-funded 2-year FRDC project to measure the social and economic contribution of Victorian wild-catch and aquaculture industries to Victorian communities. This culminated in an industry workshop, which informed research design and dissemination, built support, and developed pathways to ensure participation from industry. The second aim was to develop a fully-costed methodology for a full FRDC application for a Victorian ‘contribution study’ to be submitted in 2017 that was appropriate for the Victorian context, in-line with the HDR framework, built on the methodologies used in NSW work FRDC projects 2014-301 and 2015-302, and identified an appropriate and experience team and their roles.

This scoping project was undertaken in partnership by Seafood Industry Victoria (SIV) and University of Technology Sydney (UTS) in 2017.

RAC QLD: Queensland Seafood Marketing Symposium

Project number: 2016-262
Project Status:
Completed
Budget expenditure: $40,000.00
Principal Investigator: Marshall Betzel
Organisation: Queensland Seafood Marketers Association Inc (QSMA)
Project start/end date: 29 Dec 2016 - 30 Jul 2017
Contact:
FRDC
TAGS
Symposium
Sustainability
Rac Qld
Marketing
Market Opportunities

Need

Although a $2.7 billion industry,the Australian Seafood lags behind otherp rimary producers in its ability to centrally organise, market and represent itself to consumers,regulators and the general public.

There remains a strong need for seafood producers (fishers and farmers) to understand the curren seafood market, supply chainand advances in product development and marketing.

A marketing symposium would provide industry with an update on the current trends and approaches, it would further benefit industry by benefit industry by:

1. Informing participants how effective marketing works
2. Inspiring participants with practical examples of effective marketing they could apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill
4. Identify and explain new marketing channels and the opportunities they present
5. Demonstrating how to incorporate a systematic approach to developing a brand
6. Identifying meaningful and distinct consumer markets through market segmentation

It is clear that the priority audience for the symposium are fishers and farmers looking to improve their profitabulity

Objectives

1. Create and promte a 1 day marketing symposium

Final report

Author: Marshall Betzel
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Project products

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Industry
PROJECT NUMBER • 2016-261
PROJECT STATUS:
COMPLETED

Investigating the use of trace element profiles to substantiate provenance for the Australian prawn industry

In 2015 industry stakeholders from the Australian Council of Prawn Fishers (ACPF) and the Australian Prawn Farmers Association (APFA) identified the potential for the "Love Australian Prawns" (LAP) campaign to be undermined by the practice of unscrupulous operators substituting Australian prawns...
ORGANISATION:
Curtin University
TAGS
Traceability
Supply Chain
Resource Access And Allocation
Media
Communications
SPECIES
Black Tiger Prawn
King Prawns
Banana Prawns
Tiger Prawns
School Prawns
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