147 results
Industry
PROJECT NUMBER • 2017-212
PROJECT STATUS:
COMPLETED

Development and ongoing Maintenance of an Australian Standard for aquatic plant names

This project has started as a concept and has culminated in the publishing of AS 5301- the Australian Standard for Aquatic Plant Names. This is recognised as being a “world’s first” and has resulted in an industry agreed list of names at the start of this highly important...
ORGANISATION:
Alan Snow Konsulting
TAGS
Sustainability
Seaweed
Policy
Marketing
Freshwater
Industry
PROJECT NUMBER • 2017-203
PROJECT STATUS:
COMPLETED

Risk from Diarrhetic Shellfish Toxins and Dinophysis to the Australian Shellfish Industry

This study first examined DSTs in spiked and naturally contaminated shellfish - Sydney Rock Oysters (Saccostrea glomerata), Pacific Oysters (Magallana gigas/Crassostrea gigas), Blue Mussels (Mytilus galloprovincialis) and Pipis (Plebidonax deltoides/Donax deltoides), using LC-MS/MS ...
ORGANISATION:
University of Technology Sydney (UTS)
TAGS
Toxin
Supply Chain
Rac Wa
Rac Vic
Rac Tas
SPECIES
Sydney Rock Oyster
Pacific Oyster
Blue Mussel
Pipis
Environment

2018 marketing symposium to showcase innovative communication methods

Project number: 2017-196
Project Status:
Completed
Budget expenditure: $46,000.00
Principal Investigator: Marshall Betzel
Organisation: Queensland Seafood Marketers Association Inc (QSMA)
Project start/end date: 28 May 2018 - 25 Oct 2018
Contact:
FRDC
TAGS
Value Add
Stakeholder
Promotion
Profitability
Marketing

Need

Although a $2.7 billion industry the Australian seafood industry has traditionally lagged behind other primary producers in its ability to centrally organise, market and represent itself to consumers, regulators and the general public.
The formation of Seafood Industry Australia is a big step in correcting this anomaly.

There remains a strong need for seafood producers(fishers and Farmers) to understand the current seafood market,supply chain and advances in product development and marketing.

A further marketing symposium will provide industry with an update on the current trends and approaches, it would further benefit industry by:

1. Reinforcing with industry how effective marketing works.
2. Inspire participants with practical examples of effective marketing they coud apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill.
4. Identify and explain new marketing channels and the opportunities they present.
5. Demonstrate how to incorporate a systematic approach to developing a brand.
6. Identify meaningful and distinct consumer markets throgh market segmentation

It is clear the priority audience for the symposium are fishers and farmers looking to improve their profitability.

Objectives

. 2 Outcome from Symposium should be that all sectors of Industry (ie Wild Catch, Aquaculture and Post Harvest) have a greater appreciation and understanding of the opportunities available to showcase their seafood through developed and innovative methods.
1. Create and promote a one day marketing Symposium
3. Develop an additional platform to Seafood Directions for all Industry sectors to convene and share information on a face to face level,

Presentation

Author: Tom Robinson
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf

Project products

Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Presentation • 2018-10-19
Peter Horvat FRDC Communications-Fish and Chips
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
Presentation • 2018-10-19 • 6.08 MB
1520 Tom Robinson QLD Sept 2018 FINAL.pdf
Presentation • 2018-10-19 • 6.93 MB
1600 Dr Renae Tobin QSMA talk_From Science to Seafood_Tobin.pptx
Presentation • 2018-10-19 • 23.22 MB
1620 Johnathon Davey The Victorian Seafood Experience! NSMA 2018.pptx
Presentation • 2018-10-19 • 474.97 KB
1640 Jane Lovell SIA QSMA presentation.pptx
Presentation • 2018-10-19 • 3.70 MB
0905 QSMA - Symposium - Openning Address.pptx
Presentation • 2018-10-19 • 5.59 MB
0950 Monica Jain Keynote Brisbane (no animation) v3.pdf
Presentation • 2018-10-19 • 17.66 MB
1130 Dr Pia Winberg 180928 Queensland Seafood Marketers Symposium.pptx
Presentation • 2018-10-19 • 12.04 MB
1150 Abby McKibben.ppt
Presentation • 2018-10-19 • 3.01 MB
1210 Julie TorokQSMA 28 September 2018 wide.pdf
Presentation • 2018-10-19 • 7.55 MB
1330 Michael Sparks Queensland Marketing Symposium Presentation - SPARKS - FINAL.pptx
Presentation • 2018-10-19 • 16.57 MB
1350 Damien Bell Queensland SMA Presentation - Damien Bell (Sept 2018).pptx
Presentation • 2018-10-19 • 4.91 MB
1410 Colin Fishing In Schools - (OUR FISHERY) FINAL for QLD Symposium Sept 18.pptx
Final Report • 2018-10-19
2017-196-DLD

Summary

The initial proposal to hold a marketing symposium in Queensland in 2017 was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value.
The 2018 National Marketing Symposium built upon this initial symposium by broadening the scope and attendance. Presentations included marketing examples from long line fishing, oyster growing, prawn promotion, product branding, retail strategies and much more. The Keynote speaker, Monica Jain, from the USA provided an in depth strategy for dealing with the problems that may occur with sections of the media and NGOs.
People
PROJECT NUMBER • 2017-193
PROJECT STATUS:
COMPLETED

Building biosecurity capability across the wild harvest fisheries

This report addresses an information and education need amongst the wild catch commercial fishing sector regarding biosecurity preparedness. In doing so, the project has led to the production of three information/education videos. The first and second videos focussed on the importance of biosecurity...
ORGANISATION:
Queensland Seafood Industry Association (QSIA)
TAGS
Wild Catch
White Spot Disease
Post Harvest
Electronic Monitoring
Disease
Industry
PROJECT NUMBER • 2017-179
PROJECT STATUS:
COMPLETED

Sensory testing of seafood - fresh versus frozen - and development of frozen seafood recipes

There is a strong negative perception of frozen fish amongst consumers, with many considering that frozen product is of inferior quality compared to ‘fresh’ (chilled) fish. The resistance to purchase frozen fish continues, despite modern freezing technology and practices resulting in...
ORGANISATION:
Department of Primary Industries (QLD)
TAGS
Supply Chain
Seafood Quality
Consumer
Awareness
Adaptation
Industry
PROJECT NUMBER • 2017-169
PROJECT STATUS:
COMPLETED

Assessing the nutritional value of Australian Barramundi

Farmed Australian barramundi (Lates calcarifer) is a reasonably well-recognised fish product in the Australian marketplace, however, its nutritional value and health benefits compared to other animal protein and seafoods is not quantified and widely known by consumers. This study assessed the...
ORGANISATION:
James Cook University (JCU)
TAGS
Nutrition
Marketing
Fishing Technology
Consumer Health
Consumer
SPECIES
Barramundi
Communities
Communities
PROJECT NUMBER • 2017-131
PROJECT STATUS:
COMPLETED

Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

We have conducted a comprehensive media survey of key media texts across all major genres and platforms for the past 3 years (2015-2018) to identify: the major reported issues affecting seafood sustainability; the role of celebrity chefs and media influencers in this media coverage; and the effects...
ORGANISATION:
University of Adelaide
TAGS
Sustainability
Media
Human Dimensions Research
Consumer
Community
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